SlideShare a Scribd company logo
Preloaded
BEYOND
ENTERTAINMENT.
PRINCIPLESFORDESIGNING
GAMESWITHPURPOSE.
!
#counterplay2014
@preloaded
@philstuart
Preloaded
MYMOST
IMPORTANT
GAMES.
Civilisation 1 (1991)
Beyond fun - Principles for designing games with purpose
SimCity 2000 (1994)
A-10 Attack! (1995)
Preloaded
INSPIRING.
INFORMATIVE.
CHALLENGING.
Preloaded
20YEARS
LATER…
Preloaded
Halo
Preloaded
Assassin’s Creed
Preloaded
Call of Duty
Preloaded
GTA
Preloaded
SHINEY.
DERIVATIVE.
BORING.
WHEREISTHE
INNOVATION?
Preloaded
Journey - Friendship
Preloaded
Luxuria Superbia- Intimacy
Preloaded
Passage - Reflection
Graveyard - Old age
Papers, please - Social commentary
Preloaded
Fold It - Science research
Preloaded
WeTopia - Philanthropy
Preloaded
End Game - Human conflict
Preloaded
Family of Heroes - Rehabilitation
Preloaded
SimCityEdu - Assessment
Nightmare Malaria - Health public awareness
Minecraft - The sandbox
Papa & Yo - Alcoholism
The Walk - Fitness
dys4ia - Diversity
That Dragon, Cancer - Auto biographical
Actual Sunlight - Depression
Preloaded
BEAUTIFUL.
PROVOCATIVE.
INTIMATE.
CHALLENGING.
PROGRESSIVE.
REFLECTIVE.
PHILOSOPHICAL.
MEANINGFUL.
Preloaded
BEYOND
ENTERTAINMENT.
Beyond fun - Principles for designing games with purpose
Preloaded
@raphkoster The best games have
something they are ABOUT, and both
the theming and the mechanics serve
as lenses on that one thing
!
22 Jan 2012 via twitter
Preloaded
Beyond fun - Principles for designing games with purpose
Preloaded
SIXPRINCIPLES
FORDESIGNING
GAMESWITH
PURPOSE.
Preloaded
1.WORKWITH
GAMES.
✓ Stick to what games are best at.
PreloadedBeyond Entertainment - Principles for design games with purpose
Whataregamesbestat?
- Engagement:
- Peaking curiosity
- Balancing challenge and
reward (ie. Flow)
- Role-playing:
- Showing different perspectives
- Asking difficult questions
- Modelling complex systems.
!
- Learning through doing:
- Showing Content in action
- Showing cause and effect
- Allowing safe experimentation.
- Being authentic.
- Cognitively beneficial.
- Changing behaviours.
Preloaded
2.USETHE
EXPERTS.
✓ Key part of team.
✓ Let them validate and steer design.
✓ Source of many ideas.
Beyond fun - Principles for designing games with purpose
Beyond fun - Principles for designing games with purpose
Preloaded
3.THINKABOUT
YOURPLAYER.
✓ Test early and often.
✓ Design for behaviours.
Preloaded
Engagement
Time
Training game
Museum game
Preloaded
4.SIMPLIFY
COMPLEXITY.
✓ Utilise experts and knowledge of audience.
✓ Make it accessible and relevant.
Beyond fun - Principles for designing games with purpose
Beyond fun - Principles for designing games with purpose
Preloaded
5.EMBEDTHE
PURPOSE.
✓ Mechanics, dynamics and aesthetics embody purpose.
✓ Winning strategies align with transformational goals.
Beyond fun - Principles for designing games with purpose
Beyond fun - Principles for designing games with purpose
Preloaded
6.BE
AMBITIOUS.
✓ Take responsibility.
✓ Use them to change behaviours, perceptions and teach new
ways of thinking.
Beyond fun - Principles for designing games with purpose
Preloaded
Beyond fun - Principles for designing games with purpose
Preloaded
SIX PRINCIPLES FOR DESIGNING
GAMES WITH PURPOSE
!
1. WORK WITH GAMES.
2. USE THE EXPERTS.
3. THINK ABOUT YOUR PLAYER.
4. SIMPLIFY COMPLEXITY.
5. EMBED THE PURPOSE.
6. BE AMBITIOUS.
!
@preloaded, @philstuart, #counterplay2014,

More Related Content

PDF
No Comment Gibraltar--issue 5 - Weekly Digtal Magazine for Gibraltar
PPT
What is design
PDF
Advantage By Design
PDF
Design with purpose
PDF
Designing for Purpose
PPT
Designing For Purpose
PPTX
Solution Thinking and the Design of Development
PPTX
Visual resume
No Comment Gibraltar--issue 5 - Weekly Digtal Magazine for Gibraltar
What is design
Advantage By Design
Design with purpose
Designing for Purpose
Designing For Purpose
Solution Thinking and the Design of Development
Visual resume

Viewers also liked (16)

PPS
Package Design
PPT
History of Interaction Design
PDF
The difference between art & design
PDF
Design With Purpose
PPT
Resolving conflicts
PPTX
Packaging and labeling
PDF
10 Principles of Design by Dieter Rams for Data Visualization
PDF
PACKAGE DESIGN (Intro to GD, wk 12)
PDF
Dieter Rams, 10 Principles of Good Design
PPTX
Design revolutions - A short history of design
PDF
The History of Graphic Design
PDF
Simon Mainwaring - Better By Design Summit, March 13, 2017 - New Zealand
PPTX
History Of Design Overview Of Movement And Designers
PPT
Good Design by Deiter Rams
PDF
Less, But Better - Dieter Rams' Principles of Good Design
PPT
Interaction Design History
Package Design
History of Interaction Design
The difference between art & design
Design With Purpose
Resolving conflicts
Packaging and labeling
10 Principles of Design by Dieter Rams for Data Visualization
PACKAGE DESIGN (Intro to GD, wk 12)
Dieter Rams, 10 Principles of Good Design
Design revolutions - A short history of design
The History of Graphic Design
Simon Mainwaring - Better By Design Summit, March 13, 2017 - New Zealand
History Of Design Overview Of Movement And Designers
Good Design by Deiter Rams
Less, But Better - Dieter Rams' Principles of Good Design
Interaction Design History
Ad

More from Phil Stuart (7)

PDF
How to design games children want (CMC 2016)
PDF
Sheffield Doc/Fest 2017- Alternate Realities keynote: Play like you mean it -...
PDF
Where's the fun?
PDF
The story of The End
PDF
More than just fun: Designing games with purpose
PDF
Games with Purpose - Explay '11
PDF
How to Publish an Online game (WoL2)
How to design games children want (CMC 2016)
Sheffield Doc/Fest 2017- Alternate Realities keynote: Play like you mean it -...
Where's the fun?
The story of The End
More than just fun: Designing games with purpose
Games with Purpose - Explay '11
How to Publish an Online game (WoL2)
Ad

Recently uploaded (20)

PPTX
Microbial diseases, their pathogenesis and prophylaxis
PDF
Complications of Minimal Access Surgery at WLH
PDF
Basic Mud Logging Guide for educational purpose
PDF
Classroom Observation Tools for Teachers
PPTX
Renaissance Architecture: A Journey from Faith to Humanism
PDF
Supply Chain Operations Speaking Notes -ICLT Program
PDF
Module 4: Burden of Disease Tutorial Slides S2 2025
PPTX
PPH.pptx obstetrics and gynecology in nursing
PPTX
1st Inaugural Professorial Lecture held on 19th February 2020 (Governance and...
PDF
2.FourierTransform-ShortQuestionswithAnswers.pdf
PDF
VCE English Exam - Section C Student Revision Booklet
PPTX
master seminar digital applications in india
PPTX
Institutional Correction lecture only . . .
PPTX
Lesson notes of climatology university.
PDF
Black Hat USA 2025 - Micro ICS Summit - ICS/OT Threat Landscape
PPTX
Introduction_to_Human_Anatomy_and_Physiology_for_B.Pharm.pptx
PDF
Sports Quiz easy sports quiz sports quiz
PDF
Pre independence Education in Inndia.pdf
PDF
Anesthesia in Laparoscopic Surgery in India
PPTX
Cell Structure & Organelles in detailed.
Microbial diseases, their pathogenesis and prophylaxis
Complications of Minimal Access Surgery at WLH
Basic Mud Logging Guide for educational purpose
Classroom Observation Tools for Teachers
Renaissance Architecture: A Journey from Faith to Humanism
Supply Chain Operations Speaking Notes -ICLT Program
Module 4: Burden of Disease Tutorial Slides S2 2025
PPH.pptx obstetrics and gynecology in nursing
1st Inaugural Professorial Lecture held on 19th February 2020 (Governance and...
2.FourierTransform-ShortQuestionswithAnswers.pdf
VCE English Exam - Section C Student Revision Booklet
master seminar digital applications in india
Institutional Correction lecture only . . .
Lesson notes of climatology university.
Black Hat USA 2025 - Micro ICS Summit - ICS/OT Threat Landscape
Introduction_to_Human_Anatomy_and_Physiology_for_B.Pharm.pptx
Sports Quiz easy sports quiz sports quiz
Pre independence Education in Inndia.pdf
Anesthesia in Laparoscopic Surgery in India
Cell Structure & Organelles in detailed.

Beyond fun - Principles for designing games with purpose