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Beyond the Click: Creating Lifetime Value with Digital Advertising

John McCambley, profile picture
John McCambley

The document discusses various online advertising strategies across platforms like YouTube, Facebook, LinkedIn, and Google. It highlights the use of custom affinities, in-market audiences, remarketing techniques, and specific audience targeting through keywords and customer match. The focus is on optimizing ads across different channels.

Marketing
Related topics:
Paid Search • Paid Media • Online Marketing
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Beyond the Click: Creating Lifetime Value with Digital Advertising
Beyond the Click: Creating Lifetime Value with Digital Advertising
Affinity YouTube Facebook & LinkedIn Custom Affinity Gmail Ads Display Select Keywords In-Market Audiences Twitter Remarketing Yahoo Bing Google Search Facebook Custom Audiences Customer Match Remarketing for Shopping RLSA
Beyond the Click: Creating Lifetime Value with Digital Advertising
Beyond the Click: Creating Lifetime Value with Digital Advertising
Beyond the Click: Creating Lifetime Value with Digital Advertising
Beyond the Click: Creating Lifetime Value with Digital Advertising
Beyond the Click: Creating Lifetime Value with Digital Advertising
Beyond the Click: Creating Lifetime Value with Digital Advertising
Beyond the Click: Creating Lifetime Value with Digital Advertising

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Beyond the Click: Creating Lifetime Value with Digital Advertising