The document introduces the ODC, a highly distributed, normalized in-memory data store designed to enhance scalability and performance by adapting the snowflake schema for efficient data access. It critiques traditional RDBMS architectures as legacy technologies, advocating for a new approach that emphasizes normalizing data to avoid the overhead of denormalization and connect only necessary dimensions through a 'connected replication' pattern. The ODC aims to resolve the distributed join problem, enabling fast queries without the typical complexities associated with traditional database structures.