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David de Swaan Arons
Beyond the ITIL Binder
April 26, 2016
2
Agenda
Webinar
+ Introduction and housekeeping
+ David de Swaan Arons presents: Beyond the ITIL Binder
+ Connect with: David.deSwaanArons@Everbridge.com
+ Audience Q&A
FOLLOW US ON TWITTER, @EVERBRIDGE
TWEET DURING THE EVENT #ITILCOMMS
JOIN OUR EVERBRIDGE INCIDENT MANAGEMENT
PROFESSIONALS GROUP ON LINKEDIN
3
Introduction
Our Presenter
David de Swaan Arons
Global IT Alerting Sales Lead
Everbridge
Beyond the ITIL
Binder
5
Agenda
•ITIL Framework vs Practice
•What’s at Stake?
•Common Challenges
•Key Processes, Key Audiences
•Practical Tips from the Field
•Summary
•About Everbridge
5
6
Agenda
ITIL & ITA Practical Tips
Key Takeaways
Q&A
& Get a Cool T-shirt
1
2
3
4
5
What’s At Stake
ITIL Framework & ITA
8
ITIL Framework & Communication
8
•Guidance for key IT processes, one language
•Best practice, not a ‘how to’
9
ITIL Framework & Communication
9
10
ITIL Framework
OK, so why are we talking IT Alerting?
10
11
IT supports the Business
Why is this important?
12
IT supports the Business
IT aligns with the Business
Why is this important?
13
IT supports the Business
IT aligns with the Business
Why is this important?
IT is the
Business
An IT issue is a Business issue
14
In Case of Critical IT Failure
Your IT Department
15
In Case of Critical IT Failure
Your IT Department
16
In Case of Critical IT Failure
Your IT Department
Your Customers Are Frustrated
17
In Case of Critical IT Failure
Your IT DepartmentIs
Bombarded with Alerts
Your Customers Are Frustrated
18
In Case of Critical IT Failure
Your IT DepartmentIs
Bombarded with Alerts
Your Customers Are Frustrated
Your Execs Are
Getting Anxious
19
What’s the Cost of an IT issue Today?
20
ITIL Framework
OK… so why are we talking IT Alerting?
20
• Communications is key across processes
• Critical Issues requires direct response & insight
è Requires critical communication
− Major Incident Management vs. Incident Management
− Change Management à Emergency Changes
− Release Management à Roll Backs?
− Problem Management à Root Cause Analysis, MTTK?
21
How do you Address the Cost of an IT Issue/Incident?
Reduce the Mean Time to Repair
MTTI
20min
MTTK
105min
MTTF
45min
MTTV
30min
MTTR example: 200 Minutes
Best Opportunity to Eliminate Inefficiencies
Source: Reduce IT Downtime With Automated Communication, Stephanie Balaouras, Forrester
• Mean time to identify
• Mean time to know
• Mean time to fix
• Mean time to verify
ITA Challenges & Tips
23
Different Audiences, Different Messages
RESOLVERS
STAKEHOLDERS
IMPACTED
USERS
• Technical summary
• Get on a bridge ASAP to
address the issue
• 2-way communication
• Acknowledgement
• Business Impact
• Seek guidance, approval
• Acknowledgement
• Customer focused information
• Update on impact, workaround
• Next update at
24
Do you have a plan?
What would happen if you had a major cyber attack?
DO YOU HAVE A PLAN?
25
Do you have a plan?
Cyber attack leading to data breach
26
Predefined process: message, roles, actions
- Customer Support team?
- Application teams? Which one?
- CIRT?
- Network team?
- Server team?
- Middleware team?
- DB teams
- 3rd Party Provider? ISP? SaaS provider?
At 3:18 AM who exactly are you calling?
27
Integration with ITSM & ITOM Tools
èSmart Integration to Facilitate
- ITSM tool
- ITOM tools (Event Management, Monitoring)
- Support single source of record
èPhased approach
èValue vs Cost
èP1 vs P3
èK.I.S.S.
28
Inefficient Workflows Caused by Disparate
Systems & Point Solutions
Servers
Monitoring
/ NOC
Help Desk &
Ticketing System
Customers
& Workers
Call Tree /
Scheduling Calendar
Email CellPhonePager
Resolvers
Incident
Lead
29
Avoid Point Solutions for Critical Communications
IT Alerting
Security
HR
Business Continuity
Share:
• Contacts
• Locations
• Departments
• Comms Engine
• Integrations
• Contracts
• …
30
Don’t try to Boil the Ocean
•Trying to roll
out ITA across
all areas at
once
èPhased approach
- Rolled out to MIM (Major P1s)
- Rolling out to Infrastructure Teams
- ITSM integration
31
Use the right communication channel
Emails don’t wake people up!
32
Coordination and Acknowledgement
no
response
Fixing it
now!
Give
me 5
I’m
busy
On my
way
Email System
Down!
• Include the ability to
confirm message receipt
as well as to confirm
acceptance of tasks
33
Learn from major incidents
We keep running into
the same issues when
trying to get someone
to respond to/fix an
incident!
• Analyze incidents and response
through after-action reporting
• Determine most effective
communication paths and tactics
• Find out how long it takes to get
confirmation from on-call staff
34
Key Takeaways
Support	ITIL	Service	Operation	Processes	with	
Critical	Communication	Option
Phased	ApproachHave	a	plan
Integrate smartly
Communicate	with	
ü Your	IT	Teams
ü Your	Stakeholders
ü Your	Impacted	Users
About Everbridge
36
Everbridge
We provide enterprise software applications to
automate the delivery of critical information to
help keep people safe and businesses running.
Emergencies
Community
Events
IT Outages
Secure
Messaging
Geo-Targeting
for Safety
37
Who We Are
2,700+ Global
38
Everbridge Market Leadership
2,700+ Enterprise Customers
4 of the 10
largest U.S. based
healthcare providers
8 of the 10
largest U.S.
cities
Market
Recognition
24 of the 25
busiest North
American airports
7 of the 10 largest
U.S. based
investment banks
6 of the 10
largest global
auto makers
6 of the top 10
consulting firms
Top 3 nuclear
plant operators
4 of the 10
largest U.S. health
insurers
39
Claim Your Free Tee
Thank You!
ITAlerting.com

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Beyond the ITIL Binder: Process Improvements Through Critical Communications

  • 1. David de Swaan Arons Beyond the ITIL Binder April 26, 2016
  • 2. 2 Agenda Webinar + Introduction and housekeeping + David de Swaan Arons presents: Beyond the ITIL Binder + Connect with: David.deSwaanArons@Everbridge.com + Audience Q&A FOLLOW US ON TWITTER, @EVERBRIDGE TWEET DURING THE EVENT #ITILCOMMS JOIN OUR EVERBRIDGE INCIDENT MANAGEMENT PROFESSIONALS GROUP ON LINKEDIN
  • 3. 3 Introduction Our Presenter David de Swaan Arons Global IT Alerting Sales Lead Everbridge
  • 5. 5 Agenda •ITIL Framework vs Practice •What’s at Stake? •Common Challenges •Key Processes, Key Audiences •Practical Tips from the Field •Summary •About Everbridge 5
  • 6. 6 Agenda ITIL & ITA Practical Tips Key Takeaways Q&A & Get a Cool T-shirt 1 2 3 4 5 What’s At Stake
  • 8. 8 ITIL Framework & Communication 8 •Guidance for key IT processes, one language •Best practice, not a ‘how to’
  • 9. 9 ITIL Framework & Communication 9
  • 10. 10 ITIL Framework OK, so why are we talking IT Alerting? 10
  • 11. 11 IT supports the Business Why is this important?
  • 12. 12 IT supports the Business IT aligns with the Business Why is this important?
  • 13. 13 IT supports the Business IT aligns with the Business Why is this important? IT is the Business An IT issue is a Business issue
  • 14. 14 In Case of Critical IT Failure Your IT Department
  • 15. 15 In Case of Critical IT Failure Your IT Department
  • 16. 16 In Case of Critical IT Failure Your IT Department Your Customers Are Frustrated
  • 17. 17 In Case of Critical IT Failure Your IT DepartmentIs Bombarded with Alerts Your Customers Are Frustrated
  • 18. 18 In Case of Critical IT Failure Your IT DepartmentIs Bombarded with Alerts Your Customers Are Frustrated Your Execs Are Getting Anxious
  • 19. 19 What’s the Cost of an IT issue Today?
  • 20. 20 ITIL Framework OK… so why are we talking IT Alerting? 20 • Communications is key across processes • Critical Issues requires direct response & insight è Requires critical communication − Major Incident Management vs. Incident Management − Change Management à Emergency Changes − Release Management à Roll Backs? − Problem Management à Root Cause Analysis, MTTK?
  • 21. 21 How do you Address the Cost of an IT Issue/Incident? Reduce the Mean Time to Repair MTTI 20min MTTK 105min MTTF 45min MTTV 30min MTTR example: 200 Minutes Best Opportunity to Eliminate Inefficiencies Source: Reduce IT Downtime With Automated Communication, Stephanie Balaouras, Forrester • Mean time to identify • Mean time to know • Mean time to fix • Mean time to verify
  • 23. 23 Different Audiences, Different Messages RESOLVERS STAKEHOLDERS IMPACTED USERS • Technical summary • Get on a bridge ASAP to address the issue • 2-way communication • Acknowledgement • Business Impact • Seek guidance, approval • Acknowledgement • Customer focused information • Update on impact, workaround • Next update at
  • 24. 24 Do you have a plan? What would happen if you had a major cyber attack? DO YOU HAVE A PLAN?
  • 25. 25 Do you have a plan? Cyber attack leading to data breach
  • 26. 26 Predefined process: message, roles, actions - Customer Support team? - Application teams? Which one? - CIRT? - Network team? - Server team? - Middleware team? - DB teams - 3rd Party Provider? ISP? SaaS provider? At 3:18 AM who exactly are you calling?
  • 27. 27 Integration with ITSM & ITOM Tools èSmart Integration to Facilitate - ITSM tool - ITOM tools (Event Management, Monitoring) - Support single source of record èPhased approach èValue vs Cost èP1 vs P3 èK.I.S.S.
  • 28. 28 Inefficient Workflows Caused by Disparate Systems & Point Solutions Servers Monitoring / NOC Help Desk & Ticketing System Customers & Workers Call Tree / Scheduling Calendar Email CellPhonePager Resolvers Incident Lead
  • 29. 29 Avoid Point Solutions for Critical Communications IT Alerting Security HR Business Continuity Share: • Contacts • Locations • Departments • Comms Engine • Integrations • Contracts • …
  • 30. 30 Don’t try to Boil the Ocean •Trying to roll out ITA across all areas at once èPhased approach - Rolled out to MIM (Major P1s) - Rolling out to Infrastructure Teams - ITSM integration
  • 31. 31 Use the right communication channel Emails don’t wake people up!
  • 32. 32 Coordination and Acknowledgement no response Fixing it now! Give me 5 I’m busy On my way Email System Down! • Include the ability to confirm message receipt as well as to confirm acceptance of tasks
  • 33. 33 Learn from major incidents We keep running into the same issues when trying to get someone to respond to/fix an incident! • Analyze incidents and response through after-action reporting • Determine most effective communication paths and tactics • Find out how long it takes to get confirmation from on-call staff
  • 36. 36 Everbridge We provide enterprise software applications to automate the delivery of critical information to help keep people safe and businesses running. Emergencies Community Events IT Outages Secure Messaging Geo-Targeting for Safety
  • 38. 38 Everbridge Market Leadership 2,700+ Enterprise Customers 4 of the 10 largest U.S. based healthcare providers 8 of the 10 largest U.S. cities Market Recognition 24 of the 25 busiest North American airports 7 of the 10 largest U.S. based investment banks 6 of the 10 largest global auto makers 6 of the top 10 consulting firms Top 3 nuclear plant operators 4 of the 10 largest U.S. health insurers
  • 39. 39 Claim Your Free Tee Thank You! ITAlerting.com