Beyond the Play Button: Getting the Most Out of Video Content (MW2016)

You produced a piece of video content for the Web—now what? Video content bears a potential value that exceeds the traditional boundaries of how video is consumed. How can audiences consume video content without ever pressing a play button? With a general understanding of where viewers might encounter content—and how they might encounter it—video content can be presented in a variety of meaningful formats through both video and non-video platforms. This how-to session will guide attendees through the process of creating new materials from existing video content, demonstrating methods for unlocking the highest potential value of video assets. (Originally presented at Museums and the Web 2016, Los Angeles: http://mw2016.museumsandtheweb.com/proposal/deconstructing-and-reconstructing-video-getting-the-most-out-of-video-content/)