Beyond the Hack
- 1. BEYOND THE HACK Commercialising and Sustaining Your App @GovHackAU #govhack @pjlaurie #rclevents Gov Hack 2014
- 2. Who's here? Hacker Hustler Hipster (yeah, not my favourite terms either)
- 5. BEYOND THE HACK This is NOT only a technical problem. This is also a business problem.
- 6. Can it be done? Should it be done? Getting it done. Launching it.
- 7. Can it be done? Should it be done? Getting it done. Launching it.
- 8. I am not going to evaluate your projects here and now.
- 9. In general... of course you can do it Open Data Cloud (inexpensive, on demand, and pay for use)
- 10. But... easy for you easy for others
- 11. So, how... "Limit pricing" UX DX e.g. Quake 3
- 12. Evaluating Projects Signs of life, quality, and intent Works out of the box Source code available Language, format, license, tests
- 13. Where's the value? (my opinion) Timely data Live data In context Not a brochure, an information desk Cocreation
- 14. Can it be done? Should it be done? Getting it done. Launching it.
- 15. Where's the money? wait... ...why are you doing this? Revenue? Reputation? Because you can?
- 16. Business Model Categories Brokerage Advertising Infomediary Merchant Manufacturer (Direct) Affiliate Community Subscription Utility http://digitalenterprise.org/models/models.html
- 17. Three Standout Business Models Mobile App SaaS Services
- 18. Mobile App Consumers Access to market Low price, many sales In-app purchases Hit economy / Long tail
- 19. SaaS Businesses/Consumers Access to market API economy Subscription pricing Lockin Natural lockin
- 20. Services Businesses Personal High value, high price Value based pricing Cocreation
- 21. Can it be done? Should it be done? Getting it done. Launching it.
- 22. Three Options Do it yourself Outsource it Opensource it
- 23. For the DIYers... You rock Carry on
- 24. For the outsourcers... Tyranny of the Zip file
- 25. For the opensourcers... you are now doing a group assignment with volunteers act accordingly and good luck (not impossible, just not even close to being a technical problem)
- 26. Six Key Things of Software Dev 1. Source code control 2. Formal releases 3. Automated builds 4. Developer tests 5. Continuous integration 6. Collaboration tools
- 27. Can it be done? Should it be done? Getting it done. Launching it.
- 28. ready fire aim
- 29. Before You Launch Get your channels Email, Twitter, Facebook, LinkedIn, Blog, Website, Github, etc. Capture your advocates Communicate with them regularly
- 30. The Launch Itself A plan: Email your advocates Tweet Blog post Facebook post Retweet, Like, Respond
- 31. Post Launch This is where: value is realised revenue received reputation created
- 35. How is it used? Pirate metrics is a bit light on how the software is actually used.
- 38. Can it be done? Should it be done? Getting it done. Launching it.