Bianca Schroeder Overview Portfolio
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Bianca Schroeder provides marketing and communications services including print materials, website design and development, video marketing, email marketing, social media marketing, and reputation management. She helped increase a healthcare company's sales conversion rate from 0.28% to 17.4% through sales and communication training. Bianca captures customer feedback through automated surveys and prompts positive reviews on sites like Yelp and Google to amplify brand awareness. Her services are focused on growing leads, increasing conversions, and improving a company's online reputation.
Bianca Schroeder Overview Portfolio
- 1. Bianca Schroeder, BA, MA Professional Portfolio Purebred Communications & Marketing Specialist
- 4. Online User Experience & Websites
- 5. Complete Redesign of Rehabilitation Center Website Desktop preview
- 6. Complete Redesign of Rehabilitation Center Website Mobile optimized with user friendly menu
- 7. Complete Redesign of Rehabilitation Center Website Persona specific content funnels Goal orientated click path guidance
- 8. Organic User Growth 2016- 2017
- 9. Lead Acquisition Landing Pages Used for Adwords, retargeting and business development
- 10. Sales & Communication Training Is your company losing money because of communication breakdowns and mistakes? You’re not alone. Research indicates companies waste $37 billion a year due to miscommunication and misunderstandings. Case Study: I trained a sales representative at an out-of-network healthcare company that targeted the top 1% of household income earners in California: • April 2017 sales conversion rate: 0.28% ($11,364.82 in sales 1-17 to 4-31-17) • July 2017 sales conversion rate: 17.4% ($142,806 in sales 5-1-17 to 7-31-17) Increase Productivity and Profitability Through Clear Communication
- 11. Media Training Communications Director for CEO who appeared on Press releases picked up by digital outlets such as
- 12. Video Marketing & Media
- 14. E-mail Marketing
- 15. Call Center Nurture Funnel
- 16. Call Center Nurture Series
- 17. Continued
- 18. Sent to leads submitted a web form but did not book an appointment Lead Recapture Campaign 7,000 sent through Infusionsoft 29% open rate 7% click through rate 1.9% form conversion 138 warm leads to be nurtured over 19 days Campaign Direct Costs: $0 Results 2 days after launch
- 20. 4/1/15-05/1/15 Total Opt Ins: 2,011 Total Opt Outs: 13 Amen Clinics Newsletter
- 21. Daniel Amen Nurture Series
- 22. 3/1/15-5/1/15 Total Opt Ins: 739 Total Opt Outs: 478 Net Total subscribers: 134,220 Daniel Amen Newsletter
- 23. Tana Amen Nurture Series
- 24. 4/1/15-5/1/15 Total Opt Ins: 467 Total Opt Outs: 45 Net Total subscribers: 12532 NOTE: Prior to funnel implementation, Tana averaged 20 – 30 opt outs per week. After funnel reduced to 4 opt outs Tana Amen Newsletter
- 25. Brain Fit Life Nurture Funnel
- 26. Brain Fit Life Sample E-mails
- 29. Sample Social Media Post
- 30. For a highly targeted online media buy, you could easily spend $10 CPM, so for Facebook and Twitter impressions (highly, highly targeted) we use a $10 Cost Per Thousand. Divide the reach by 100 to get Equivalent Media Value (EMV). PTSD Post EMV: $84,008.96 Equivalent Media Value
- 32. Social Media to e-Commerce Store Sample Month
- 34. All customers uniformly take satisfaction survey after last appointment Anyone who completes this report with a 4 or 5 star review is automatically prompted by e-mail to share their review to Yelp and Google Plus. If they do not open that initial e-mail, they will receive a reminder e-mail in 2 days. If they fail to open the first 2 e-mails, they will be prompted a third and final time to share their review to Yelp and Google Plus. Automated Feedback Capture System
- 35. Sample Feedback Request E-mail 4 and 5 star reviews shared on social media automatically or manually Reviews automatically to websites for potential clients to see 498 reviews on aggregated review landing page Amplification of Positive Feedback
- 36. 1 star Yelp reviews flagged and removed
- 37. Review landing page to Yelp Conversions
- 41. Contact Bianca • (650) 455-1932 • BiancaLSchroeder@gmail.com • https://www.linkedin.com/in/californiamarketingspecialist