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Bianchi, a leading bicycle manufacturer, faced increasing competition that shortened design and development timelines. To meet these challenges, Bianchi adopted thinkiD DesignXpressions to design innovative carbon fiber frames. Using thinkiD reduced design times by 50% and increased the number of prototypes developed. This allowed Bianchi to enhance 18 out of 20 models using the same resources, cutting costs and accelerating their design process.