1) Ontology technology can help integrate big data by annotating labels from different databases with terms from common controlled vocabularies, providing benefits for search, integration, and potential reasoning.
2) However, this approach often fails because it is easy to create many incompatible ontologies in siloed ways, undermining semantic integration goals.
3) For ontologies to succeed, we need an incremental process where good ontologies survive and spread, and people are incentivized to reuse high-quality, tested ontologies rather than creating new ones.