Big Idea: Get Social: The Importance of Building your EVP
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The document discusses the importance of aligning employer branding with global CEO and HR perspectives, highlighting a significant disparity in accountability perceptions. It notes that while 58% of respondents believe closer cooperation among branding stakeholders is essential, there is a lack of strong demand for increased engagement from top management. Overall, it emphasizes the need for improved collaboration in employer branding strategies over the next five years.
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Big Idea: Get Social: The Importance of Building your EVP
- 2. Get Social: The Importance of Building your EVP Petter Nylander Global CEO Universum Andy Taylor Global Employer Branding Director Schneider Electric Laurence Bret - Stern Sr. Marketing Director EMEA & LATAM LinkedIn
- 3. The question is easy but the answer is hard. Employer Brand Misalignment
- 4. What CEOs say What HR says 60% SAY CEOs ARE ACCOUNTABLE 26% SAY CEOs ARE ACCOUNTABLE 32% SAY HR is ACCOUNTABLE 58% SAY HR is ACCOUNTABLE
- 5. More cooperation needed DO YOU SEE A NEED FOR CLOSER COOPERATION WITHIN EMPLOYER BRANDING BETWEEN THESE STAKEHOLDERS OVER THE NEXT FIVE YEARS? WHO’S ACCOUNTABLE? 58 PERCENT ARE CONFIDENT GREATER COOPERATION CAN BE ACHIEVED. NOT SURPRISINGLY, RESPONDENTS SAY THEY WANT GREATER COOPERATION AMONG EMPLOYER BRANDING STAKEHOLDERS.
- 6. More cooperation needed HOW DO YOU EXPECT/PREFER THE ENGAGEMENT LEVEL FROM TOP MANAGEMENT TO CHANGE FIVE YEARS FROM NOW? WHO’S ACCOUNTABLE? … BUT NO STRONG CALL FOR MORE ENGAGEMENT FROM TOP MANAGEMENT.
- 7. Page 7Confidential Property of Schneider Electric | Corporate brand Employer brand alignment Employer brandEVP