Bigbasket.com PPT
- 2. Introduction • BigBasket.com with 18000+ products and 1000+ brands listed on their catalogue is known to be India’s largest online food and grocery store. • It offers a wide range of options in every category to deliver you with the best quality products at the lowest rates • It offers a category of fresh fruits and vegetables, spices and seasonings, packaged products, beverages, personal care products, even meats, and many more.
- 3. Founders • Hari Menon (CEO Bigbasket.com) • Abhinav Choudhari (Head of New Initiatives at Bigbasket.com). • VS Sudhakar (Partner Bigbasket.com) • Vipul Parekh (Head of Finance & Marketing at Bigbasket.com). • VS Ramesh (Head of Logistics & Supply Chain at Bigbasket.com)
- 4. • Hari Menon is the CEO of Big basket. He is an alumnus of BITS Pilani. • V S Sudhakar is a cofounder and deals with senior management decisions at the organizational level. • Vipul Parekh is an alumnus of IIM Bangalore and heads the Finance & Marketing department. • Abhinay Choudhari is an alumnus of IIM Ahmedabad and he heads the new initiatives at Big basket. • V S Ramesh is an engineering graduate from Karnataka University and he heads logistics and supply chain at Big basket. About the Founders:
- 5. Ideation It all began in 1999, when Hari Menon along with five of his friends- VS Sudhakar, Vipul Parekh, Abhinay Choudhari and V S Ramesh launched their online retail website called ‘Fabmart’. But since their idea was way ahead of its time, they could not shake the masses. They decided to start ‘Fabmall’, their physical retail chain of grocery stores. They also merged this chain with another grocery retail chain called – ‘Trinethra’. Within a period of seven years they expanded their business to 200 stores across Andhra Pradesh, Tamil Nadu, Karnataka and Kerala. This business was sold in 2006, and eventually renamed More by the buyers, the Aditya Birla Group. The founders however were always enamoured by online grocery and in 2011, the same team recouped and launched Bigbasket.com
- 8. Product India's largest Online e-retailers
- 9. Market share of big basket
- 10. Swotanalysis Strength • Low Fixed Cost business model • They have selected their target customers very carefully and have established a footing in the metropolitan and some tier-I cities. • Big Basket offers an escape from the hassle of standing in the queues of malls or going all the way to the retail stores • It also offers exotic fruits, vegetables and imported groceries which are not easily available in nearby retail outlets. Weakness • Big Basket delivers the groceries the next day. Many retailers have started the facility of home delivery to nearby societies and customers in just few minutes to hours. • Big Basket does not offer home- delivery below a certain set order price limit
- 11. Swot analysis Opportunity • Indian retail market is valued at more than approx. $550 million and grocery alone covers 60% of this share • India is the 6th largest grocery market in the world. E- commerce grocery market is growing with a year on year growth rate of 19%. • Many cities are still not covered by Big Basket they can target them. Threat • It has small presence in terms of cities covered hence, it is getting a huge competition from other start-ups like Grofers, Pepper Tap, Nature’s Basket, Zop Now, Aaram Shop, Mera Grocer, etc. • Bigger players in terms of financial backing and presence are also entering this lucrative industry. Players like Amazon and Flipkart have also entered this industry. • Many other localized shops have picked up on this trend and have started home delivery service to nearby customers thereby killing groups of target customers across regions and cities.
- 12. Futureplan Big basket has started offline kiosk called BB Instant in apartments which is in pilot stage
- 13. Bibliography • https://www.digitalvidya.com/blog/case-study-bigbasket-online-grocery- marketplace-digital-marketing/ • http://dsim.in/blog/2016/03/23/case-study-how-big-basket-has-changed-the- online-grocery-marketplace/ • https://economictimes.indiatimes.com/small-biz/money/online-grocer-bigbasket-in-talks- to-raise-150-million-for-expansion/articleshow/58000971.cms