Bigbazaar
- 1. ISSE SASTA AUR ACHHA KAHIN NHI…
- 2. •Big Bazaar was founded by Kishore Biyani under his parent organization Future Group. •He started his carrier by selling stonewash fabric to small shops in Mumbai. •Its journey began in October 2001, when the young, first generation entrepreneur Kishore Biyani opened the country’s first hypermarket retail outlet in Kolkata. BIG BAZAAR
- 3. •It is one of the oldest and largest hypermarkets chain of India, housing about 250+ stores in over 120 cities and towns across the country. •Big Bazaar is also the parent chain of Food Bazaar, Fashion at Big Bazaar. •And, Now he known as the RAJA OF RETAIL IN INDIA.
- 4. BUSINESS PROCESS •Big Bazaar targets higher and upper middle class customers. •The large and growing young working population is a preferred customer segment. •Big Bazaar specifically targets working women and home makers who are the primary decision makers.
- 5. The potential customer of Big Bazaar are India One & India Two •Big Bazaar has given freedom of choice to those who did not have it in their life. •Big Bazaar has understood its target customer very well. •Big Bazaar has understood changes reshaping India very well
- 6. The Great Exchange Offer Innovation of Big Bazaar Sabse Saste Din 26/01/2006 (26 Cr. in 1 day) Wednesday Bazaar Maha Bachat The Great Exchange Offer
- 7. •The communication of brand Big Bazaar is sharply focused and to-the-point “Isse Sasta Aur Accha Kahin Nahin” “Saal Ka Sabse Sasta Din” “Hafte ka Sabse Sasta Din” Sell your Bhangar at great rates” “Purana Do Naya Lo… Badal Dalo” “Chane ke Bhaav Kaju” “Paise Jodo Kaam Aayenge”
- 8. REVENUE GENERATION HOW BIGBAZAAR EARNS MONEY??? CENTRALIZED PURCHASING BULK PURCHASING BRAND & ADVERTISEMENT DISCOUNT & OFFER.
- 9. CENTRALIZED PURCHASING FRUITS CLOTHES BAGS & ACCESSORIES ELECTRONIC APPLIANCES FOOTWEARS VEGETABLES
- 10. BULK PURCHASING •They purchase in volume.
- 12. DISCOUNTS & OFFER •More exciting offers should be given to attract more customers
- 13. COMPETITORS
- 16. Any Questions?