BillWalshCommunity.com_AAA Traffic Safety Index
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The 2009 Traffic Safety Culture Index Survey was conducted by the AAA Foundation for Traffic Safety to investigate the public's traffic safety knowledge, attitudes, behaviors, and experiences. Through random telephone surveys of over 2,500 U.S. residents ages 16 and up, the survey found that the majority of drivers do not feel safer than five years ago, with distracted driving being a major reason cited. Specifically, 35% of drivers reported feeling less safe, and 31% of those cited distracted driving. The survey also found that most drivers view texting or emailing and talking on a cell phone as serious safety threats, though many still engage in these behaviors.
BillWalshCommunity.com_AAA Traffic Safety Index
- 1. 2009 Traffic Safety Culture Index Survey
- 2. AAA FoundationEstablished in 1947
- 4. Research affiliate of AAA/CAA
- 5. North American FocusMissionIdentify traffic safety problems
- 6. Foster research that seeks solutions
- 7. Disseminate information and educational resourcesFunded through the generosity of and its members
- 8. 2009 TSC Index SurveyInitial Release July 2009
- 9. Surveys conducted by Abt SRBI Inc
- 10. Fact sheet available at AAAFoundation.orgPurpose of the IndexTo investigate the public’s traffic-safety-related knowledge, attitudes, behaviors, and experiences
- 11. To create a baseline measure of traffic safety culture in the U.S.
- 12. To continue monitoring America’s traffic safety culture over time through surveys
- 13. To guide traffic safety research and education
- 14. To foster dialogue about traffic safety and how to improve itAbout the IndexRandom sample telephone survey of the American public
- 15. Sample included landline and cell phone
- 16. Interviews conducted in English and Spanish
- 17. Conducted April 15, 2009 – May 12, 2009
- 18. Interviewed 2,501 U.S. residents ages 16+
- 19. Statistics weighted to be representative of U.S. population
- 20. Margin of error +/- 2.5% (approx.) for statistics based on full sample, higher for subsamplesBackgroundThe AAA Foundation defines traffic safety culture as a social climate in which traffic safety is highly valued and rigorously pursued
- 21. In 2008 the AAA Foundation conducted the first Traffic Safety Culture IndexOverview of ResultsMajority of drivers do not feel safer than they did five years ago
- 22. Distracted driving was major reason cited by those who felt less safe now than 5 years ago
- 23. Drivers agree that using a cell phone while driving is a threat to safetyNote: Results presented here are only a small subset of all information that can and will be gleaned from the 2009 Traffic Safety Culture Index throughout the year.
- 24. Threats to Safety35% of drivers reported that they feel less safe than they did five years ago
- 25. Of those who felt less safe, 31% cited distracted driving as the reason
- 26. 87% of respondents rated texting or emailing as a very serious threat, second only to drinking while driving (90%)
- 27. 58% also rated talking on a cell phone as a serious threatDriver Behavior67% of drivers admitted to talking on a cell phone while driving in the past month
- 28. 28% who admitted to this said they did so fairly often or regularly
- 29. 95% of drivers saying texting while driving was completely or somewhat unacceptable
- 30. 18% of those same drivers reported having text messaged while driving in the past monthDriver Behavior (cont)71% rated talking on a handheld cell phone while driving as unacceptable
- 31. 30% of those drivers admitted to doing this and another 27% admitted to using a hands-free phone, which studies have shown are no saferFor more information, visit:AAAFoundation.org
- 32. The AAA Foundation for Traffic Safety is a 501(c)(3) public charity located in Washington, DC that is dedicated to saving lives and reducing injuries. It is supported by donations from AAA/CAA Clubs, AAA/CAA members, and other organizations associated with AAA/CAA.
- 33. Learn More About Bill Walsh Toyota Scion To learn more about driving safe and choosing a protective automobile, visit http://billwalsh.ning.com