BIPC introduction for National Network - March 2022
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The document summarizes the development of the Business & IP Centre at the British Library from its origins in 2006 to the present. It began as a library of last resort but now serves anyone conducting research. To better serve business users, it adopted business approaches like market research, networking, and workshops. It provides reference support, skills training, and business advice. The Centre has supported over 150,000 SMEs and increased their chances of success. It aims to expand its national network to more cities and towns by 2023. The summary highlights the Centre's approach and some success stories of entrepreneurs it has helped.
BIPC introduction for National Network - March 2022
- 1. Using a business approach to developing a library service Neil Infield – Manager Business & IP Centre
- 2. We were the library of ‘last resort’
- 3. 3 Now we are open for anyone who wants to do research academic, personal or commercial
- 4. Some of the greatest ideas were ‘borrowed’ from others. For example…
- 7. But Steve Jobs had ‘been inspired’ by a ‘fact-finding’ visit to Zerox Parc.
- 8. 8 So we didn’t feel guilty about copying New York Public Library Business Service
- 9. In fact they encouraged us to copy their SIBL Service on Madison Avenue
- 10. Potted History 1852 - Patent Office Library formed 1973 - British Library created 1982 - Business information collection formed 2006 - Business & IP Centre opened
- 11. So how did we start in 2006?
- 12. Like any start up, the first thing we did was Market Research. We asked what our customers wanted from us.
- 13. The 2nd, 3rd, and 4th thing we did was to try to implement their requests. Easier said than done!
- 14. This was our starting point. Free access to £50m of business information
- 15. What a lot of information!
- 16. We added a helpful friendly knowledgeable inquiry service. With Business and Intellectual Property specialists on hand
- 17. Plus hands- on training for our range of databases
- 18. But that wasn’t enough. We had to train as workshop presenters … Which was scary for us introvert librarians
- 19. But that still wasn’t enough. So we had to train as Business Advisors. Even scarier stuff for librarians!
- 20. At first we were terrified…
- 21. But gradually we became more self-assured And now for many of us, it’s the favourite part of the job
- 22. It turns out business advice isn’t rocket science, it just requires: • Building rapport • Confidentiality • Being non-judgmental • Having good listening skills • Referral knowledge • Never telling… but helping decisions • AKA the Reference Interview
- 23. We also had to spend our evenings networking
- 24. And attending ‘Inspiring Entrepreneurs’ events. With the likes of Lord Sugar, Anita Roddick and Stellios. To name but a few.
- 25. One of my favourite evenings. With Levi Roots and his Reggae Reggae Sauce song.
- 26. Plus we recruited a team of 15 partners to deliver specialist workshops Rasheed Ogunlaru Business Coach Jessica Huie PR expert
- 27. And experts to offer one to one advice, such as our Inventor in Residence Mark Sheahan. Who has helped nearly 1,000 inventors for free.
- 28. We became known as a ‘safe haven’ for inventors
- 29. We developed customer friendly guides compared to what had gone before
- 30. With more graphics and white space to assist the 20% entrepreneurs who are dyslexic
- 32. Also online…
- 33. A new service needs promoting…
- 34. A new service needs promoting…
- 35. A new service needs promoting…
- 36. We adopted the ‘Lean’ approach to start-up For our customers and for ourselves
- 37. The Business Model Canvas
- 38. The Value Proposition Canvas www.b2binternational.com
- 39. 39 bl.uk The BIPC Value Proposition Giving users the knowledge and confidence to make sound decisions about their business Access to premium published information Inspiration and engagement Skills development
- 40. We provide business and intellectual property specialist reference support to face-to-face and remote customers. What we do in one sentence
- 41. Our Unique Selling Proposition (USP) We understand how Intellectual Property and Business go together
- 42. Our Unique Selling Proposition (USP) We help inventors to find out the size of the market for their invention
- 43. Our Unique Service Proposition (USP) We explore which IP options can help to protect a business
- 44. How have we done?
- 45. Since opening in March 2006 we have… • Welcomed over 1 million people through our doors • Supported over 150,000 SMEs through our ERDF- funded programmes • 500+ alumni in our Growth Club, who have participated in our ‘Innovating for Growth’ programme • Reached out to diverse audiences: 63% women, 45% BAME, 12% disabled
- 46. National Economic Impact Analysis 2016–18
- 47. We have increased chance of success: People are four times more likely to be successful if they have used the Business & IP Centre
- 50. 50 bl.uk Our SiLL workshops across London Every week we would visit one of the ten boroughs presenting on behalf of Startups in London Libraries. We divide the day into: What next for my business idea? And… How do I protect a business idea? A whole day of presenting and answering questions is exhausting!
- 51. 51 bl.uk Our SiLL workshops are now webinars Every week we spend six hours on Zoom presenting on behalf of Startups in London Libraries. We divide the day into: What next for my business idea? And How do I protect a business idea? Three hours of presenting is exhausting!
- 52. Business & IP Centre national network • Delivering expansion to 20 cities and 90 towns by 2023 • Explore the post-2023 phase, including sustainability of the network and expansion beyond English borders
- 53. Some of our success stories
- 54. “It gave me confidence in my idea and without it I wouldn’t have invested so much time and effort into the business.” - Guy Jeremiah
- 55. 55 bl.uk Amelia Rope and her amazing Chocolate
- 56. 56 bl.uk Jeff Woolf and his award winning Morpher folding cycle helmet
- 57. 57 bl.uk Tom Blake and his Keep Me Keepers
- 58. 58 bl.uk Nick Skaliotis and his back saving Kikka Digga
- 59. 59 bl.uk Tom Druitt and his green Big Lemon bus company in Brighton
- 60. 60 bl.uk Adam Pritchard and Pomegreat
- 61. 61 bl.uk Simon Duffy and Bulldog skincare for men
- 62. 62 bl.uk Mandy Haberman and her Anywayup cup
- 63. Some of my personal highlights after 16 years working in the BIPC
- 66. 66 bl.uk Intellectual Property and your business What is intellectual property? How do I protect my IP? Why should I protect my IP?
- 67. 67 bl.uk The family of IP Copyright Copyright If it’s an innovation of something, it can likely be protected Trademarks Copyright Copyright Patents Registered Design Trade secrets & Know- how Copyright Trademarks
- 68. 68 bl.uk Can you spot the five different types of IP in Coke?
- 69. 69 bl.uk
- 70. 70 bl.uk
- 71. 71 bl.uk
- 72. 72 bl.uk
- 73. 73 bl.uk 65 trade marked slogans and counting 1886 – Drink Coca-Cola 1929 – The pause that refreshes 1969 – It's the real thing. 2016 – Taste the Feeling Jul 2020 – Be Open Like Never Before
- 74. Cobra Database • An encyclopaedia of business start-up • Hundreds of business suggestions • From Dog Walker to Management Consultant
Editor's Notes
- #6: Steve Jobs by Walter Isaacson
- #7: Apple tried to sue Microsoft for stealing their software ideas, but as Bill Gates pointed out Apple stole them from Xerox Parc.
- #8: The original windows operating system.
- #16: Information The heart of our offering Free business and intellectual property information on UK & Overseas companies, products and markets Thousands of printed reports, directories & journals and access to over 40 online databases worth £500,000 Impartial information experts guiding you to the information you need – in the Centre elsewhere in the British Library and beyond. Business & IP Information Advice Clinics You can book a 1 hour Information Advice Clinic with one of our experts, who can guide you to the relevant information and discuss your ideas in a confidential setting. Example – You have invented a revolutionary new toothbrush
- #23: Really just the Reference Interview with knobs on!
- #34: We learnt from our customers that providing access to information was not enough. So we had to develop a range of new services. The more we added the more were wanted. Currently moving from my team giving regular workshops to become accredited business advisors.
- #35: We learnt from our customers that providing access to information was not enough. So we had to develop a range of new services. The more we added the more were wanted. Currently moving from my team giving regular workshops to become accredited business advisors.
- #36: We learnt from our customers that providing access to information was not enough. So we had to develop a range of new services. The more we added the more were wanted. Currently moving from my team giving regular workshops to become accredited business advisors.
- #38: Many who follow the Lean approach use the freely available Business Model Canvas to help plan their business.
- #41: On-site and off-site Variety of methods to communicate with readers Act as researchers for off-site customers to answer reference and specialist enquiries Support user access to range of electronic resources Enable users to access our collections through complicated and not-necessarily-user-friendly catalogues
- #42: So we can explain
- #43: So we can explain
- #44: So we can explain
- #55: Guy initially used the British Library’s Centre for patent advice when setting up his business Ohyo, manufacturing and selling collapsible water bottles. Over 600,000 bottles have now been sold worldwide at outlets including Boots and Marks and Spencer. Guy also talked about how the British Library helped him to protect his idea, back at the start of his journey
- #65: Deborah Meadon, Anita Roddick, Orla Kiely, Alan Sugar.
- #67: Our whole webinar will be divided into three sections. The What. What is IP (by way of introduction an overview to understand what it is we’re working with) The How How do I protect my IP (about 80% of our time will be looking at the different types of IP and how we gain protection) The Why Why should I protect IP (we finish off concluding why IP really is important and what you should do next)
- #68: I like to see each of these forms of IP as members of a family. Each of these innovations and creations can be protected by a different form of IP. List each of them and why they are what they are. Its good to identify what your creations are and which IP could cover it. A working knowledge of this will help to make good decisions around protection.
- #69: All forms of IP can exist in one company protecting different parts of the business. You or your company can also own more than one type of IP depending on what you wish to protect. Patent for the ring pull opener – US 3428212 (1969). (closure for easy opening cans). The inventor licensed the invention to coke. *(you can jump to the next slide and back to show the full patent). Registered Trademark for Coca-Cola, registered in 1893. Registered Design (in the US design patent) No. 48,160, Nov 1915. One of the first examples of a company differentiating itself with packaging. Copyright for old advertising. Trade secret for the recipe 135 years old. After Dr. John S. Pemberton invented Coca-Cola in 1886, the formula was kept a close secret, only shared with a small group and not written down until 1919. The Company transferred the secret formula to the World of Coca-Cola from a vault at SunTrust Bank in downtown Atlanta, Georgia where it had been housed since 1925. Know-how the sum knowledge since 1892 of selling, marketing, promoting, distributing an iconic product around the world. Invaluable years of people experience and knowledge.
- #70: Here is the original full patent by the inventor M A Rohrlick, 1969. You can see how patents often include drawings on how the device works as well as the ‘claims’ in writing. ‘Claims’ are the things of novelty that make the patent unique and innovative. In a patent or patent application, the claims define, in technical terms, the extent, i.e. the scope, of the protection conferred by a patent, or the protection sought in a patent application. In other words, the purpose of the claims is to define which subject-matter is protected by the patent (or sought to be protected by the patent application). This is termed as the "notice function" of a patent claim—to warn others of what they must not do if they are to avoid infringement liability.[1] The claims are of the utmost importance both during prosecution and litigation alike. https://en.wikipedia.org/wiki/Patent_claim#:~:text=In%20a%20patent%20or%20patent,sought%20in%20a%20patent%20application.
- #71: Possibly the most recognisable logo in the world, whatever language it is in.
- #72: The unique shape means it can be felt inside an ice box.
- #73: The secret formula is only known to a few members of the company.
- #74: Coca-Cola and Father Christmas: The Sundblom Santa story - 1931: ‘My hat’s off to the pause that refreshes’ We commissioned Haddon Sundblom (an illustrator) to create an image of Santa Claus. He may have been paid as much as $1,000 per painting - a lot of money at that time (you could buy a car for $700). For inspiration, Sundblom turned to Clement Clark Moore's 1822 poem "A Visit From St. Nicholas" (commonly called "'Twas the Night Before Christmas"). Moore's description of St. Nick led to an image of a warm, friendly, pleasantly plump and human Santa. (And even though it's often said that Santa wears a red coat because red is the colour of Coca-Cola, Santa appeared in a red coat before Sundblom painted him.
- #75: Cobra - which is like a business encyclopaedia; containing fact sheets on the different practical aspects of starting a business as well as industry specific factsheets. So if you want a guide on writing a business plan, want to know the different legal statuses you can register your business as - as well as the advantages and disadvantages of each or if you want to factsheet on what you need to know when starting a coffee shop including typical costs, then we would point you towards this database.