Bjc ppt
- 1. Berli Jucker Public Company Limited Progressive Report 1
- 2. Company Background Company Background Founders: Mr. Albert Jucker and Mr. Henry Sigg under the name “Jucker, Sigg & Co.” Established in: 1882 Operating Industries: Distribution, Import & Export, Shipping, Manufacture, Packaging, Steel, and Book Retail Key Historic Events: 1924: The company’s name was changed later, to “Berli, Jucker & Co.” 1965: BJC became a thai-majority owned company 1967: The company was awarded a consent to use the Royal Garuda Emblem from King Bhumibhol, 1975: Became one of the first seven companies that were listed on Stock Exchange of Thailand (SET) 1993: Became a public company “Berli Jucker Public Company Limited” 2001: Thai Charoen Corporation Group owned by My. Charoen Sirivadhanabhakdi became a major stockholder
- 3. Market Market Size And Growth • 2004 = 8,000 Million Baht 2012 = 10,000 Million Baht ( Estimated) • One of the largest and most diverse in Asia-Pacific • Thailand’s market for sweet and savory snacks is expected to grow 7% per year to reach 30,000 Million in 2015 • Huge opportunity to expand because Thailand’s consumption per capita rate is still low (500 gram) relatively to other countries.
- 4. Market Market Size And Growth • Five main segments
- 5. Market Pepsico BJC (food) European- food Taokaenoi Products Pepsi, Lays, Tropicana, Gatorade Tasto, Doso, Party, Campus Euro Custard Cake, Gussen, Pipo, Hitto Crispy/ Tempura/ Roasted/ Grilled Seaweed Type of Company Public Public Public Limited Key Players
- 6. Market Potato Chips • Fastest growing segment 2004 – 2009 Annual Growth Rate is 10% 2010 Annual Growth Rate is 15% • Due to aggressive advertising and marketing activities among key players • Total market is worth 4000 Million Baht
- 8. Market Extruded Snacks • The largest segment • Total market is worth more than 4600 Million Baht • Difficult to gauge the sales volume of home-based producers, particularly those who sell their products in rural areas of Thailand
- 9. Market Extruded Snacks Extruded Snacks Market Share
- 10. Market Rice Crackers • Dozo is the No.1 in the Rice Crackers market
- 11. Market Seaweed • Total market is worth more than 1000 Million Baht • Taokaenoi is No.1
- 12. Market Market Trends • Taste, Flavor, Price, and Healthier snacks 1) Consumer tastes and preferences are changing very quickly - Thai snack market is highly fragmented, companies must regularly monitor change in consumer preferences.
- 13. Market Market Trends 2) Health consciousness 3) Price sensitive
- 14. Market BJC Target Market • Tasto • Teenagers 15-19 Male and Female • Dozo • Expanding to teenage market
- 15. Market BJC Target Market • Campus & Party • Primary school students Age between 7 – 12 • Dozo Seaweed • Teenagers to office workers Age between 15-25 Male and Female
- 16. Product Product Line • Potato Chips • Rice Crackers • Seaweed • Extruded Snack 4 sizes About 12 flavors 2 sizes 4 flavors 2 sizes 2 flavors 1 size 1 flavor 2 sizes 4 flavors
- 17. Product Tasto 17g 29g 57g 80g 5 B 9-10B 20B 29-30B Direct Competitors
- 18. Product Tasto- Competitors 27g 10B 44g 18B 57g 20B 80g 29B 115g 35B 55g 20B 100g 49B 35g 10B 68g 20B 70g 35B 100g 49B 110g 55B 140g 60B
- 19. Product Dozo Rice Crackers 56g 74g Direct Competitors 18B 22B
- 20. Product Dozo Rice Crackers- Competitors 150g 44B 60g 18B
- 21. Product Dozo Seaweed 14g 36g 20B 39B Direct Competitors
- 22. Product Dozo Seaweed- Competitors 14g 20B 36g 39B 12g 20B 36g 39B 40g 35B 16g 20B 40g 39B
- 24. Product Extruded Snacks- Competitors 60g 15B 54g 14.50B 63g 18.50B
- 26. Distribution Distribution Channels• Modern Trade • Traditional Trade Convenient store Supermarket Hypermarket Mom & Pop shop
- 27. Promotion Distribution Channel Promotion Consumer Promotion • Celebrity Endorsement (Presenter) • Online Activity Campaign => www.tastoclub.com, www.facebook.com/tastopotatoclub – meet and greet with the presenter • Events for launching new flavors • Advertisements (TVC) • Compete for the prize or reward – Mazda 2, iPhone, concert tickets, etc.
- 28. Promotion
- 29. Promotion • TVC • “ Party the series” via Youtube • Compete for the prize or reward – Mazda 2, iPhone • Social Network – Facebook
- 30. Promotion • Celebrity Endorsement (Presenter) • Advertisements • Join with One-2-Call – Buy 2 Doso get 100 Baht air time • Discount • Compete for the prize or reward – iPod, iPad, iPhone
- 31. Promotion • Free toy inside the package • TVC – Channel 9 cartoon
- 32. Promotion • Conditional Rebate : 200,000 Baht • Shelf Talker Fee : 100,000 Baht • Stamp support : 60,000 Baht • Listing Fee : 550,000 Baht • New Store : 15,000 Baht Promotion Trade Promotion Estimated Cost
- 33. Thank You