Black Friday 2017
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54% of Americans who shop on Black Friday say they spend less than $500. 27% spend between $500 and $1000, while 13% spend between $1000 and $5000. When looking at the most ever spent on Black Friday by generation, Millennials (31%) and Gen X (29%) are more likely to spend over $5000 compared to Baby Boomers (13%) and the Silent Generation (10%). The most expensive item purchased on Black Friday for 38% was a computer or electronics.
Black Friday 2017
- 1. SPOTLIGHT BLACK FRIDAY 11.2017 Of americans shop on BlackFriday Of americans that shop on black Friday say they spend less than $500 54% 54% 27% 13% L es s T h a n $ 5 0 0 $ 5 0 0 to U n d er $ 1,0 0 0 $ 1,0 0 0 to $ 5,0 0 0 most amo u nt o f mo n ey ever spent o n black Fr i day 57% 47% 55% 64% 25% 31% 29% 13%13% 18% 10% 11% m i l l en n i a l G en X B o o m er S i l en t most amo u nt o f mo n ey ever spent o n black Fr i day, by g en eratio n L e s s T h a n $ 5 0 0 $ 5 0 0 t o U n d e r $ 1 , 0 0 0 $ 1 , 0 0 0 t o $ 5 , 0 0 0 MOST EXPENSIVE ITEM EVER PU RCHASED O N BLACK FR I DAY Computer / electronics 38% High end clothing 13% Home appliances 12% 5% Har d to g et toys 5% car 3% jewelry 5% other? tv26%