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IBM Bluemix
Digital Innovation Platform
Sergio Loza
Bluemix Lead, Latin America
Twitter @ScLoza
2©  IBM  Corporation   2©  IBM  Corporation  
“Two guys in a Starbucks
can have access to the
same computing power as
a Fortune 500 company.”
Jim Deters - Founder, Galvanize
The	
  rate	
  of	
  innovation	
  unparalleled
Design Thinking
Containers
Extreme
Agile
IoT
APIs
Micro
services
Tooling
Runtimes
Beyond	
  the	
  technology,	
  there	
  is	
  a cultural	
  change	
  
happening	
  as	
  well.
The	
  Bluemix Garage	
  Methodology:
Hypothesis	
  
Testing
eXtreme
Programming
Design	
  
Thinking
devOps
Bluemix
Lean	
  
Startup
Idea
MVP
Design
Dev/Test
Deploy
This is what Alpha Modus has done
With Bluemix
FINTECH	
  company	
  with	
  the	
  mission	
  of	
  
identifying	
  alpha with	
  unstructured	
  data	
  
and	
  monetize	
  the	
  information.	
  
IBM’s  cognitive  apps  unleash  
the  creativity  required  to  find  
alpha
Prashant  Bhuyan,  Co-­Founder
Why	
  Bluemix?
Bluemix Twitter Service data are being used to
detect negative news and predict the direction
of the stock market – Alpha Modus product is
information.
IBM Insights for Twitter data
https://developer.ibm.com/bluemix/2015/11/03/alpha-­modus-­reinvents-­investment-­with-­bluemix/
©  2016  IBM  Corporation
What  GameStop  did  with  Bluemix
Cloud  Adoption  is  a  Journey.    At  GameStop  the  journey  started  reinventing  the  user  
experience.  Then,  they  used  Watson  services  to  reduce  the  time  spend  on  merchandise  
replenishment  in  each  store  from  2,5  hours  to  30  minutes  per  day.  
http://www.ibm.com/cloud-­computing/bluemix/case-­study/
©  2016  IBM  Corporation
Bluemix  =  Innovation  +  Speed
App Development Time DaysMonths
Platform  Provisioning minutesWeeks
Deployment minutesWeeks
Testing Time DaysWeeks
Administration Time MinutesDays
Code Reuse 60  – 70%30  – 50%
From idea to production in  weeks
This  is  what  Tangerine  Bank  in  Canada  has  done  so  far
>95%  reduction
in  the  time  required  to  replicate  a  
hardware  and  software  stack
Significant  reductions
expected  in  infrastructure  
overhead  costs
67%  reduction
in  the  time  to  market  for  delivering  
new  mobile  apps  and  functions  
Solution  components
• IBM  Mobile  Quality  Assurance  for  Bluemix®
• IBM  PureApplication® System
• IBM  MobileFirst® Platform  Foundation
• IBM  Tealeaf® CX  Mobile  
• IBM  API  Management  
• IBM  DataPower ®
• IBM  Software  Services  for  WebSphere® – Lab  
Services
Business  challenge: Tangerine  Bank’s  successful  strategy  has  been  to  always  stay  on  the  
offensive  and  be  willing  and  able  to  disrupt  the  status  quo  with  Canadian  market  firsts  such  as  
mobile  check  deposits  and  biometric  security.  With  mobile  apps  on  the  front  line  of  competition  
and  customer  expectations  forever  rising,  Tangerine  needed  to  compress  its  app  development  
cycle  while  homing  in  on  exactly  what  customers  like  and  don’t  like  in  the  app  experience.
The  transformation: Tangerine  is  using  a  new  mobile  application  development  infrastructure  to  
dramatically  cut  time  to  market  for  new  app  services  and  features,  getting  from  concept  to  the  
customer  in  a  fraction  of  the  time.  Analytics  on  customer  usage  patterns  and  feedback  provide  a  
direct  pipeline  into  the  development  process,  to  the  point  where  some  of  the  bank’s  most  recent  
and  popular  service  innovations  have  been  crowdsourced  from  customers.
“By  coordinating  our  infrastructure  with  our  development  operations,  we’re  geared  to  move  at  the  
speed  of  mobile.”
—Peter  Aceto,  president  and  chief  executive  officer
This	
  is	
  what	
  you	
  can	
  do	
  with	
  Bluemix
Public Local
BlueBank Internal
Application
Customer Loyalty App
Syndicated
Live	
  Demo:	
  https://www.youtube.com/watch?v=eLX05QkZ-­‐s0
A  hybrid  cloud  architecture  for  flexibility  and  speed
DataProcesses
ERP
Integration	
  bus
Hybrid  Cloud
API  &  microservices
Java
Transactions
Mobile,  Social,  IoT,  .  .  .
9
Doesn’t  it  look  like  Bi-­modal  IT  ?  
Embrace  agile  to  accelerate    
transformation
Deliver  adaptive  personalized  
experiences
Optimize  decisions  with  
cognitive  insight
Reinvent  processes  across  
the  API  economy
How does Bluemix work?
1
0
Bluemix is also built on 3
key open compute
technologies: Cloud
Foundry, Docker, and
OpenStack.
Your Own Hosted Apps / Services
Platform Deployment Options to meet Workload Requirements
Bluemix
Public
Bluemix
Dedicated
Bluemix
Local*
Powered by IBM SoftLayer In Your Data Center
Flexible Compute Options to Run Apps / Services
Instant Runtimes Containers Virtual Machines
+ + +
DevOps
Tooling
+
Integration
& API Mgmt
+
Catalog of Services that Extend Apps’ Functionality
Web Data Mobile AnalyticsCognitive IoT Security Yours
+
It extends each of these
with a growing number of
services, robust DevOps
tooling, integration
capabilities, and a seamless
developer experience.
11Page©  2016  IBM  Corporation
Domain services in Bluemix
IBM Cloud is designed for rich services from IBM and 3rd parties
Data Sources
CognitiveAnalytics
IoT
VideoData Services
Mobile
Blockchain
This	
  is	
  Bluemix
1
This	
  is	
  Bluemix
1
Bluemix is an open-standards, cloud-based
platform for building, running, and managing
applications.
Build your apps,
your way, with
open Standards
Compose Apps
with Cognitive
Services
Scale more than
just instances Layered Security
Deploy and
manage hybrid
apps easily
Very Flexible
Pricing
Cloud Guiding
Principles
DevOps Productivity
Hybrid Integration
Powerful, Accessible
Data and Analytics
Cognitive Solutions
Choice with Consistency
Enterprise	
  Fit
Differentiating	
  Content
Cultural	
  Transformation
Path	
  to	
  a	
  new	
  way	
  to	
  work
EnterprisesStartups
Instantaneous	
  productivity
Start	
  small,	
  grow	
  infinitely
Sophisticated,	
  consumable	
  services
Marketplace
Alguns clientes usando Bluemix
14
Thank you!
IBM Bluemix
Sergio Loza
Bluemix Lead, Latin America
Twitter @ScLoza

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Bluemix standard deck for clients

  • 1. IBM Bluemix Digital Innovation Platform Sergio Loza Bluemix Lead, Latin America Twitter @ScLoza
  • 2. 2©  IBM  Corporation   2©  IBM  Corporation   “Two guys in a Starbucks can have access to the same computing power as a Fortune 500 company.” Jim Deters - Founder, Galvanize The  rate  of  innovation  unparalleled Design Thinking Containers Extreme Agile IoT APIs Micro services Tooling Runtimes
  • 3. Beyond  the  technology,  there  is  a cultural  change   happening  as  well. The  Bluemix Garage  Methodology: Hypothesis   Testing eXtreme Programming Design   Thinking devOps Bluemix Lean   Startup Idea MVP Design Dev/Test Deploy
  • 4. This is what Alpha Modus has done With Bluemix FINTECH  company  with  the  mission  of   identifying  alpha with  unstructured  data   and  monetize  the  information.   IBM’s  cognitive  apps  unleash   the  creativity  required  to  find   alpha Prashant  Bhuyan,  Co-­Founder Why  Bluemix? Bluemix Twitter Service data are being used to detect negative news and predict the direction of the stock market – Alpha Modus product is information. IBM Insights for Twitter data https://developer.ibm.com/bluemix/2015/11/03/alpha-­modus-­reinvents-­investment-­with-­bluemix/
  • 5. ©  2016  IBM  Corporation What  GameStop  did  with  Bluemix Cloud  Adoption  is  a  Journey.    At  GameStop  the  journey  started  reinventing  the  user   experience.  Then,  they  used  Watson  services  to  reduce  the  time  spend  on  merchandise   replenishment  in  each  store  from  2,5  hours  to  30  minutes  per  day.   http://www.ibm.com/cloud-­computing/bluemix/case-­study/
  • 6. ©  2016  IBM  Corporation Bluemix  =  Innovation  +  Speed App Development Time DaysMonths Platform  Provisioning minutesWeeks Deployment minutesWeeks Testing Time DaysWeeks Administration Time MinutesDays Code Reuse 60  – 70%30  – 50% From idea to production in  weeks
  • 7. This  is  what  Tangerine  Bank  in  Canada  has  done  so  far >95%  reduction in  the  time  required  to  replicate  a   hardware  and  software  stack Significant  reductions expected  in  infrastructure   overhead  costs 67%  reduction in  the  time  to  market  for  delivering   new  mobile  apps  and  functions   Solution  components • IBM  Mobile  Quality  Assurance  for  Bluemix® • IBM  PureApplication® System • IBM  MobileFirst® Platform  Foundation • IBM  Tealeaf® CX  Mobile   • IBM  API  Management   • IBM  DataPower ® • IBM  Software  Services  for  WebSphere® – Lab   Services Business  challenge: Tangerine  Bank’s  successful  strategy  has  been  to  always  stay  on  the   offensive  and  be  willing  and  able  to  disrupt  the  status  quo  with  Canadian  market  firsts  such  as   mobile  check  deposits  and  biometric  security.  With  mobile  apps  on  the  front  line  of  competition   and  customer  expectations  forever  rising,  Tangerine  needed  to  compress  its  app  development   cycle  while  homing  in  on  exactly  what  customers  like  and  don’t  like  in  the  app  experience. The  transformation: Tangerine  is  using  a  new  mobile  application  development  infrastructure  to   dramatically  cut  time  to  market  for  new  app  services  and  features,  getting  from  concept  to  the   customer  in  a  fraction  of  the  time.  Analytics  on  customer  usage  patterns  and  feedback  provide  a   direct  pipeline  into  the  development  process,  to  the  point  where  some  of  the  bank’s  most  recent   and  popular  service  innovations  have  been  crowdsourced  from  customers. “By  coordinating  our  infrastructure  with  our  development  operations,  we’re  geared  to  move  at  the   speed  of  mobile.” —Peter  Aceto,  president  and  chief  executive  officer
  • 8. This  is  what  you  can  do  with  Bluemix Public Local BlueBank Internal Application Customer Loyalty App Syndicated Live  Demo:  https://www.youtube.com/watch?v=eLX05QkZ-­‐s0
  • 9. A  hybrid  cloud  architecture  for  flexibility  and  speed DataProcesses ERP Integration  bus Hybrid  Cloud API  &  microservices Java Transactions Mobile,  Social,  IoT,  .  .  . 9 Doesn’t  it  look  like  Bi-­modal  IT  ?   Embrace  agile  to  accelerate     transformation Deliver  adaptive  personalized   experiences Optimize  decisions  with   cognitive  insight Reinvent  processes  across   the  API  economy
  • 10. How does Bluemix work? 1 0 Bluemix is also built on 3 key open compute technologies: Cloud Foundry, Docker, and OpenStack. Your Own Hosted Apps / Services Platform Deployment Options to meet Workload Requirements Bluemix Public Bluemix Dedicated Bluemix Local* Powered by IBM SoftLayer In Your Data Center Flexible Compute Options to Run Apps / Services Instant Runtimes Containers Virtual Machines + + + DevOps Tooling + Integration & API Mgmt + Catalog of Services that Extend Apps’ Functionality Web Data Mobile AnalyticsCognitive IoT Security Yours + It extends each of these with a growing number of services, robust DevOps tooling, integration capabilities, and a seamless developer experience.
  • 11. 11Page©  2016  IBM  Corporation Domain services in Bluemix IBM Cloud is designed for rich services from IBM and 3rd parties Data Sources CognitiveAnalytics IoT VideoData Services Mobile Blockchain
  • 13. This  is  Bluemix 1 Bluemix is an open-standards, cloud-based platform for building, running, and managing applications. Build your apps, your way, with open Standards Compose Apps with Cognitive Services Scale more than just instances Layered Security Deploy and manage hybrid apps easily Very Flexible Pricing Cloud Guiding Principles DevOps Productivity Hybrid Integration Powerful, Accessible Data and Analytics Cognitive Solutions Choice with Consistency
  • 14. Enterprise  Fit Differentiating  Content Cultural  Transformation Path  to  a  new  way  to  work EnterprisesStartups Instantaneous  productivity Start  small,  grow  infinitely Sophisticated,  consumable  services Marketplace Alguns clientes usando Bluemix 14
  • 15. Thank you! IBM Bluemix Sergio Loza Bluemix Lead, Latin America Twitter @ScLoza