This document discusses how new media technologies are used in film production and distribution. Specifically, it covers the techniques of blue screening and CGI (computer-generated imaging). Blue screening allows actors to be placed into virtual backgrounds through editing software. CGI involves creating computer-generated characters, backgrounds, and visual effects through 3D modeling and rendering programs. Both techniques require significant memory and processing power. The document also prompts the reader to analyze clips from The Lord of the Rings for their use of digital effects techniques.