Blumin Warehouse Social Media 101: Getting Started on Facebook and Twitter
0 likes362 views
This document provides guidance on using social media platforms like Facebook and Twitter to promote one's work as an author. It discusses why social media is useful for marketing, best practices for setting up professional profiles and pages, when to post content, legal considerations, and tips for engagement and measurement. The key recommendations are to establish profiles with complete information, post consistently at optimal times, engage with followers by asking questions and sharing third party content, and measure success through metrics like followers, likes and interactions.
Blumin Warehouse Social Media 101: Getting Started on Facebook and Twitter
- 4. ( Social'media'are'great'tools'for' ‘markeFng’'yourself'and'your'work( ( • Make(new(friends(by(connec>ng(online,(then( inEperson!( • Reach(a(wider(audience(than(just(by(wordEofE mouth(marke>ng(or(pitching(to(agents/ publishers.( • Build(your(author(plaKorm.(
- 5. On'the'other'hand'social'media…' • Can(be(a(>me(suck(and(can(take(your( aMen>on(away.(Plan(your(work(ahead!( • Can(hinder(your(goals(of(building(a(fan(base( due(to(inconsistent(updates(or(engagement.( • Can(rouse(your(emo>ons(due(to(comments( and(cri>cism(from(mean(people(>:o(((
- 6. Before'you'dive'in,'make'a'plan.' Answer(the(following(ques>ons:( ( 1. Who(is(your(audience?( 2. What(do(you(want(from(social(media?( 3. How(do(you(want(your(audience(to(respond?( 4. Which(plaKorms(should(you(use?( 5. Have(a(plan(for(modera>ng(engagement(and( conversa>ons(on(your(plaKorms?( ) ) ) ) Social)Media)Guidelines,)University)of)Chicago)IT)Services,)2014.( (
- 8. • Connect'with'your'fans'and(build(a( suppor>ve(community.(( • Keep'fans'updated'with(your(happenings:( post(images(and(links(to(other(digital( plaKorms.(TIP.'images(are(more(popular(that(‘text( only’(posts.(( • Present'your'porQolio'to(poten>al(agents( and(publishers.( Use'Facebook'to…'
- 9. • Create'a'page'(op>on(found(in(sengs)'>(‘Ar>st,( Band(or(Public(Figure(>(choose(category((ar>st( or(writer)( • Complete'your'profile;(Include:( • Your(full(name((not(an(alias)( • Profile(picture( • About(‘me’(descrip>on( • Images,(events,(links(to(other(plaKorms( (blog,(website,(social(media)(etcetera.(( How'to'create'an'author'page'
- 10. Useful'Facebook'terms' '• Cover'photo:'The(banner(across(the(top(of(your( page(and(behind(your(profile(picture.(TIP.'Make( sure(image(dimensions(are(correct(or(they(will(be( warped.( • Apps:(Equivalent(to(binder(dividers(for(your( page.(( • Highlights:'A(post(that(spans(across(both( columns(on(your(page(‘highligh>ng’(it.(( • Boosted'page'post:'A(post(that(reaches(a( broader(audience(so(there’s(a(beMer(chance(that( people(will(see(it.($$$('''
- 12. Best'pracFces' ' • Post'content'consistently' • Post'interacFve'and'engaging'content,'e.g.( ask(ques>ons,(post(simple(pictures,(share(3rd( party(content.' • Nicely'ask'for'readers'to'share'your'work'but( not(too(oeen.' The)Ul@mate)Social)Media)Guide)for)Writers,)www.livehacked.com((
- 13. When'to'share'Facebook'posts…' ' • PosFng:'Between(9am(and(7pm' • Engagement:'Thursdays(and(Fridays,(then( Sundays( • FORGET'ABOUT:(Before(work(and(aeer(dinner( before(bed>me( How'many'posts?' '• It’s'up'to'you;'~(2(posts(per(day(is(a(good( number.( A)scien@fic)guide)to)pos@ng)Tweets,)Facebook)posts,)Emails)and)Blog)posts)at)the)best)@me;)BUFFER) BLOG,)29)August,)2013)
- 14. The'legal'stuff'you'should'know' '• Facebook’s("Principles”(–(10(priori>es(and(founda>on(on( which(the(“Statement(of(Rights(and(Responsibili>es”(are( based.( • Statement(of(Rights(and(Responsibili>es(–(More( comprehensive(version(of(the(“Principles.”(Covers(everything( related(to(interac>on(on(Facebook.( • Facebook(Pages(Terms(of(Use(–(Crea>ng(a(Facebook(Page?( Read(and(understand(these(ten(rules(for(content,(conduct( and(access.( • Official(Facebook(Privacy(Policy(–(This(regularlyEupdated( document(outlines(Facebook’s(goals(and(expecta>ons(for( network(security(and(user(safety.( ( Social)Media)Policies,)The)University)of)Chicago,)2014)
- 16. • Reach'out'to'a'wide'network(of(tweeters(( • Gain'exposure'by'building'relaFonships( with(wri>ng(and(ar>st(communi>es( • Share'deals'and'hold(contests(to(give(away( freebies((e.g.(eEbooks)( Use'Twi>er'to…'
- 17. • Complete'informa>on(such(as(your(username,( profile(picture,(biography(and(a(web(link(to( your(blog(or(website( • Search'and'follow'influen>al(twiMer(users,( communi>es,(organiza>ons.(Find(out(what( they(share.(TIP.'To(organize(all(users(you(follow,( create(lists.(They(can(be(‘public’(or(‘private’( • Don’t'be'shy,(start(twee>ng!( How'to'create'a'twi>er'profile'
- 18. Useful'Twi>er'terms' ' • Tweet:'A(140Echaracter(post( • Timeline:'A(realE>me(feed(of(tweets( • MenFons:'This(is(how(to(‘talk’(to(other(TwiMer( users(directly.(Men>on(others(using(their( @username.( • Retweet'and'Modified'tweet:'Use(‘RT’(in(front(of( a(post(to(indicate(you’re(sharing(someone(else’s( tweet(or(‘MT’(when(you(want(to(edit(content( before(pos>ng.((((( • Hashtag:'A(‘#’(in(front(of(a(word(or(phrase;( organizes(comments(or(conversa>ons(around( par>cular(topics.((
- 19. Margaret'Atwood’s'profile'page' Profile'picture' Timeline' Her'photos'&'videos' Username,'bio.'&'link'
- 20. Best'pracFces' ' • Follow'the'80/20'rule.'Share(content(80%(of( the(>me,(selfEpromote(the(other(20%(of(>me.' • Don’t'autocschedule'every'tweet.'You’re(a( human(and(not(a(robot,(right?(( • Post'consistently.'' • Find'balance'between(twee>ng(too(much(or( too(liMle.( • Don’t'be'a'troll.'(
- 21. When'to'Tweet…' '• Clickcthroughs:'Between'noon(and(6pm( • Retweets:'Roughly(5pm' • Engagement:'Best(on(weekends(E(Friday,( Saturday(and(Sunday(( How'many'tweets?' '• It’s'up'to'you,'but(no(less(than(3(per(day(and( no(more(than(one(tweet/2(hours((annoying!)( A)scien@fic)guide)to)pos@ng)Tweets,)Facebook)posts,)Emails)and)Blog)posts)at)the)best)@me;)BUFFER) BLOG,)29)August,)2013)
- 24. (( Social'media'management'plaQorms'( ( • Monitor'all(social(media(ac>vity(of(all(your( accounts( • Schedule(future(posts(so(you(don’t(have(to( share(them(in(realE>me(every(few(hours( • Review(published(posts( • Measure(your(social(media(engagement(using( built(in(analy>cs(tools(and(reports(( Facebook'insights,'Tweetdeck'for'Twi>er,' Hootsuite'and'Buffer'(