From pet project to business discusses how affordable hardware like the ESP8266 and Raspberry Pi Zero have lowered barriers to entry for IoT startups. Blynk began as a co-founder's side project to create an easy-to-use platform for connecting hardware devices to smartphone apps. It has since grown to support over 25,000 monthly active users who generate around 6 billion messages each month between devices and Blynk's free cloud server software. The company plans to pursue revenue from subscriptions, software development kits, and white label solutions to capitalize on the growing $270 billion IoT market projected for 2020.
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