Buyers Market of American Craft "Sell Your Art"
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The document discusses the business aspects of selling art, highlighting the importance of galleries as partners and the range of prices for artworks from $10 to $10,000. It provides insights into the art market, mentorship opportunities, and emphasizes the need for planning and brand building for artists. Additionally, it outlines various resources and strategies for artists to connect with buyers and galleries effectively.
Buyers Market of American Craft "Sell Your Art"
- 1. Our Community The artists we work with are highly skilled in both art and business They work in all media including glass, metal, clay, fiber and 2D The work ranges from $10 to $10,000 wholesale They view their galleries as partners… not patrons
- 2. From Your Studio to Market Step by Step Guidance One-on-One Mentoring 1,800 Success Stories
- 3. The Market for Art The Buyers Market is organized by media and sectioned by price from $10 - $10,000 Production Ltd Edition / Series One-of-a-kind Works Thomas Markusen, former Prof Suny Brockport. Represented by LeKae Galleries, Earthenworks Gallery. Price range: $400-$2,000 wholesale
- 4. Selling… or Selling Out? Selling the creations of your own talent, skill, and imagination isn't like any other business venture.
- 5. Should I wholesale? More studio time. More time at home. Llower expenses. More profit. Do you need to plan ahead? When you retire… can you sell your business? The only way to build your brand.
- 6. What galleries offer Purchase Net 30 Promotion Advertising Confident Collectors Increased Value Consistent Income National Representation Brand Credibility Museum Contacts Corporate Acquisitions Prestige Grovewood Gallery, Asheville NC
- 7. Attendee Types… Contemp Craft Galleries Fine Art & Frame Museum Stores & Curators Catalogs Non-Profit Galleries Interior Designers Architects Landscape Designers Fine Jewelry Stores Designer Fashion Boutiques Online Retailers Media / Press
- 8. Buyer Profile… Average Size: 2,000 sf $600,000 Annual Volume Owners: 37% Former or current studio artists Terms: 80% Net 30, 20% Consign Area: 25 miles Style: 75% Contemporary Price points: $50-$5,000 New Morning / Blue Spiral Gallery, Asheville, NC 20,000+sf
- 9. Buyers Market FAQ AmericanCraft.com 1,200 Studios 8,500 Buyers 45 Million Sales 85% Return Top 200 Shows in America Tenure
- 10. Free Services Daily phone support Web page 100 images NicheMag.com Arbitration assistance Direct mail to galleries Advertising design Sales Training
- 11. First Steps… Market Insider E-News AmericanCraft.com Workshops & webinars ArtsBusinessInstitute.org Subscribe to Niche magazine Subscribe to AmericanStyle
- 12. Next Steps… Attend the Arts Business Institute this February. Create clear goals and a detailed timeline. Connect with a local wholesaling artist or gallery mentor. Identify the gaps in the marketplace… and fill them.
- 13. Tips: Dali to Dale Books, Posters, Videos,Calendars, Postcards, Ties, T-Shirts, Kiddie Craft Kits and even… “ authentic” Itsy-Bitsy Sample Art Pieces … and let’s not forget celebrity stunts!
- 14. Beyond consignment… Artist Assets Objects Appearance Extended Terms Memo Delivery Collector List Gallery Assets Advertising Dollars Event Promotion Space Collector List … negotiating tips that work!
- 15. Finding Collectors: 101 FaceBook Fan Page FaceBook Groups FB Museum Pages Twitter & Twellow LinkedIn Groups Google Images Flickr Search ContempGlass.org
- 16. Niche Magazine The ONLY guide to gallery & luxury retail management. 25,000 Readers 200 artists works featured in every issue. Gallery success stories. Featuring American Made and Canada Made art and fine crafts. Online art marketplace & artist catalogs. www.NicheMag.com
- 17. NICHE Marketplace *1,800 Studios *3,500 Retailers *7,000 Objects Sell to galleries from the comfort of your home or studio.
- 18. A MERICAN S tyle Magazine 5,000 Newsstands 500 Galleries 35 Partners Museums/Orgs 35,000 Paid/Requested 50,000+ Press Run 125,000 Readers
- 19. City Arts Tours 100 City Arts Tours 500 Gallery Pages 2500 Free Gallery Listings
- 20. Should I sell at retail fairs? Can you get into the “right” shows every year? Can you find the right customers? Can you get top prices for your work? Is your work the type that requires your personal selling skills? How will you handle more time away from home and studio?
Editor's Notes
- #4: When we take a look at gallery types and profiles we noticed that the most successful business models. Tom Markusen, former Professor Suny Brockport is represented by galleries he found at the Buyers Market. These include LeKae Gallery and Earthenworks. His pricepoints range from wholesale values of $400-$2000
- #5: Back in the 80’s… the idea of varied pricepoints or venues outside of the art world was looked upon with distain by academics. Not so today. You can easily step from one market into another without losing value of your brand. With our step-by-step guidance they find a path to success and along the way they make fewer mistakes. We’ve helped thousands of artists, dealers and organizations.
- #13: Design your line based on what is NOT currently in the marketplace.
- #14: These are all common and even legitimate ways to promote your brand and your work.