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Business
    Model
Generation
Hi, Munich.
Hard Work beforehand
Prologue
No strategy survives the first
contact with the enemy..
No business model survives the
first contact with the customer..
Biz Model
IOI
Business Model Canvas
      Essentials
Genesis




Created by Alex Osterwalder,
Yves Pigneur and many more..
Concept




Analogous to the human brain
left - logic
right - emotion
A business model..




  ..describes the rationale of how
  an organization creates, delivers,
  and captures value.
Business Model Canvas
      Nine Building Blocks
Customer Segment
Customer Segment




  For whom are we creating
  value..
Value Proposition
Value Proposition




 What value do we deliver to
 the customer..
Channels
Channels




Through which Channels do our
Customer Segments want to be
reached..
Customer Relationship
Customer Relationship




      What type of relationship does
      each of our Customer Segments
      expect us to establish..
Revenue Streams
Revenue Streams




 For what value are our customers
 really willing to pay..
Key Resources
Key Resources




What Key Resources do our Value
Propositions require..
Key Activities
Key Activities




What Key Activities do our Value
Propositions require..
Key Partnerships
Key Partnerships




 Who are our Key Partners..
Cost Structure
Cost Structure




What are the most important
costs inherent in our business
model..
Overview
Got it..
-Quiz-
-TIME-
which Co. ..
Apple iTunes
Some Examples
The Good, the Bad, and the Ugly
The Bad and Ugly
The Good
Epilogue
Thoughts on the BMC
    how to use it
be visual
be creative
x x x
x x x
x x x
IDEA IDEA IDEA IDEA IDEA IDEA
x x x x




x x x
xx Ix
IDEA IDEA IDEA IDEA IDEA IDEA

IDEA IDEA IDEA IDEA IDEA IDEA


        iterate
IDEA IDEA IDEA IDEA IDEA IDEA
x



IDEA IDEA IDEA IDEA IDEA IDEA
x x




x x
 xx
 xx
 x x
IDEA IDEA IDEA IDEA IDEA IDEA
   x
get
structure
Thank you.
Now enjoy yourself and start
to work..
Credits
Show some love


                       prezo by:
                   arturlapinsch
                   STARTeurope

              BMC methodology:
www.businessmodelgeneration.com
                               	
  
                               	
  
Image Credits

war explosion: http://bit.ly/tZ2mYc

Apple Newton: http://bit.ly/saaTcx

Starbucks logo: http://bit.ly/bbIcUH

Gilette logo: http://bit.ly/tng7NV

Color logo: http://bit.ly/t1nzhO

New Coke can: http://bit.ly/8Z1GCg

Stick Figure: http://bit.ly/sg1KYk

Creative Canvas: http://bit.ly/sqs0PA

Structured Canvas: http://bit.ly/vJCcHx




	
  
	
  

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