Bn cheatsheet
- 1. BRAND NOW CAPABILITIES CHEAT SHEET ABOUT US We are a brand consultancy founded on the belief that with a streamlined process and highly creative people, successful ideas can be developed more quickly and less expensively than other methods. Our goal is to provide today’s clients with a smart, high-speed approach to innovation, branding and concept development in order to save them valuable time and money. KEY SERVICES 20/20 INNOVATION & POSITIONING Our flagship 20/20 process delivers 20 finished, test-ready concepts in just 20 days. The process entails two half-days of our signature quick-fire brainstorm sessions with client team and outside creative experts. Concepts include finished package renderings and concept copy written to match any testing style. For smaller projects, an abbreviated version with 1 workshop and 10 concepts is also available. CONCEPT WRITING & DEVELOPMENT From a single concept to dozens at a time, we can develop existing ideas or create new ones around a specific strategy depending on how far along you are in your pipeline. Several clients have us on a monthly retainer to be their on-call concept development resource for copywriting and package rendering. ONE-DAY PACKAGE RENDERINGS We can develop any number of 2-D and 3-D package renderings that are perfect for testing. Typical turnaround time is about 1 day per 3 SKU lineup. QUICKFIRE NAMESTORMING With just one half-day workshop, we can create hundreds of naming options—and take the top 50 through an initial trademark scan—in under two weeks. MASTERMIND BRAINSTORMING & FOCUS GROUPS We have a pool of over 400 super-creative, early-adopting, ultra-articulate consumers who can not only react to your concepts—they can give you real ideas on how to make them better. ADDITIONAL CAPABILITIES STRATEGY, INNOVATION & RESEARCH » Insight Creation » Trend Discovery and Analysis » Primary and Secondary Research » Platform Development » Category Analyses CONTACT Lynn Altman, president & founder // lynn@brandnow.com // 212.244.4221