BOA presentation
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Bank of America's digital strategy aims to help customers grow opportunities into reality through lending and investment products for low- and moderate-income individuals. The strategy proposes developing a mobile app to provide a more personalized customer experience, setting the bank apart from competitors. It also recommends using social media to create an accessible line of communication that incorporates humor and variety to give the brand personality. The initial 6 month budget allocates 40% to developing a mobile app, 20% to modifying the website, 27% to paid social media advertising, and 13% to a flexible allowance.
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BOA presentation
- 1. Bank of America Digital Strategy By: Anbang Dai
- 2. Our vision, to continue to help our customers grow and to demonstrate how they can turn opportunities into reality. Our mission is to offer lending and investment products that serve low- and moderate-income individuals and families, improved underserved low- and moderate-income communities, and create sustainable practices for the long haul
- 3. What Makes Bank of America Special?
- 4. Do We Really Need an App? YES!
- 5. How Can We Expand? A more personalized customer experience sets us apart
- 6. Social Media That Works! • Create an accessible line of communication • Incorporate humor and variety • Give our brand personality
- 8. Tools: Ads
- 10. 40% 20% 27% 13% Budget App Development - $60,000 Website Modification - $30,000 Social Media Paid Adv. - $40,000 Flexibile Allowance - $20,000 6 month initial development period