Bop Design Maximize Effectiveness Web
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The document discusses how to increase the effectiveness of a website for generating and nurturing ideal customer leads. It emphasizes the importance of design and content in building credibility and compelling visitors to take desired actions. It then covers strategies for increasing ideal customer visitors like search engine optimization, search engine marketing, email marketing, and lead nurturing. Specific tactics discussed include on-page and off-page SEO, pay-per-click advertising, email marketing, blogging, and social media marketing. It stresses taking a holistic approach tailored to the target market and measuring results.
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Bop Design Maximize Effectiveness Web
- 1. Increasing the Effectiveness of Your Website How your website can generate and nurture ideal customer leads.
- 2. Website: Purpose? Credibility Piece Lead Generating Tool Lead Nurturing Tool / Resource Center Online Retail / E-Commerce Site
- 3. Website: Why is Design Important? Two Interview Candidates: Who makes the best first impression? Who are you more likely to take seriously?
- 4. Website: Why is Design Important? This Guy = This Website
- 5. Website: Why is Design Important? This Guy = This Website
- 6. Website: Why is Design Important? Builds Credibility Effectively navigate through the website Compels Visitors to take Desired Actions (Conversion)
- 7. Website: Why is Content Important? Communicates your Unique Value Proposition (UVP) Establishes your firm as a thought leader Compelling content retains a visitor on your website Search engines love unique content Valuable content leads to conversion
- 8. Website: Increasing Ideal Customer Visitors Without effective marketing, a website is like a billboard in a desert How do you draw the right eyeballs to your website?
- 9. Website: Increasing Ideal Customer Visitors Search Engine Optimization (SEO) Ranking for keyword phrases Search Engine Marketing (SEM) Pay-Per-Click (PPC) Email Marketing Lead Nurturing Lead Generation
- 10. Web Lead Generation: SEO On-page Optimization Keyword placement Keyword density Meta tags HTML code Off-page Optimization Link building Article distribution
- 11. Web Lead Generation: SEM Pay-Per-Click (PPC) Display advertising where you pay when your ad is clicked on Google Adwords, Banner Advertising, Facebook, Yelp, etc. More immediate results than SEO Pay-Per-Impression (PPM) Display advertising where you pay based on 1,000 impressions Union Tribune, SDBJ, SDDT
- 12. Web Lead Nurturing: Sales Tools Once you have built an audience, stay visible, build value and keep them engaged with: Email Marketing Blogging Social Media Marketing
- 13. Web Lead Nurturing: Sales Tools Email Marketing, blogging and social media help nurture a lead from prospect to customer.
- 14. Take Aways & Tips Start with strong foundation: an effectively designed website with valuable content Always cater to your target market, what they value and their pain points Take a holistic approach: every business is different and certain tactics will be more impactful than others Most importantly, have a plan and measure results!
- 15. Thank You! For more information, download our White Paper: Marketing 101: Marketing for Maximum Success What Every Small Business Owner needs to know about building an online presence Contact: Kara Jensen [email_address] www.bopdesign.com 732.599.1904