Boring boring data
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This document discusses how big data is collected from digital interactions and used to gain insights about customers. It provides examples of how Target predicted a customer's pregnancy and how Netflix uses viewing data to determine audiences. The document advocates that all businesses, not just large corporations, can benefit from analyzing big data to better understand customers and find new opportunities.
Boring boring data
- 1. Boring,Boring Data? “Whatever can be expressed in numbers, may be expressed in lines” -William Playfair 1805
- 2. Defining Big Data ★ It is: The lowest level of abstraction ★ A concept from which information and knowledge can be derived
- 3. From Abstraction to Knowledge ★ Every action, interaction and hesitation with a well built digital product creates an “event” ★ The interpretation of these events is the new “gold rush” ★ The “gold” & value is the knowledge about your customers ★ Extrapolate that value by using it to predict
- 4. Target Knows Before it Shows “She's still in high school, and you're sending her coupons for baby clothes and cribs? Are you trying to encourage her to get pregnant?” -An Angry Dad 2011
- 5. Target Knows Before it Shows Triggers
- 6. Target Knows Before it Shows “...but when someone suddenly starts buying lots of scent-free soap and extra-big bags of cotton balls, in addition to hand sanitizers and washcloths, it signals they could be getting close to their delivery date.” -Andrew Pole,Target Statistician
- 7. Google’s Health Indices ★ Possibly the largest collection of realtime data in the world ★ Some open source, some commercially available ★ Knows symptoms, causes and correct medication ★ Can accurately predict outbreaks and even mortality rates
- 8. Click Here to Watch theVideo
- 9. WatchingYou,Watching Us “We know what people watch on Netflix and we’re able with a high degree of confidence to understand how big a likely audience is for a given show based on people’s viewing habits.” -Jonathan Friedland, Netflix
- 10. Click Here to Watch theVideo
- 11. WatchingYou,Watching Us ★ House of Cards cost $78m to produce ★ HoC still is the highest rated show on Netflix ★ An Emmy drama nomination is likely ★ 25% of viewers watched all 13 episiodes on the weekend of release
- 12. WatchingYou,Watching Us ★ Everytime you pause, rewind or skip ★ What other shows you watch ★ Connectivity through 3rd party sites (Facebook) ★ What your friends watch ★ What you talk about on Facebook ★ What you rate
- 13. Not Just For CompuGlobalHyperMegaNet “The stage is set for entrepreneurs and SME owners to reap tremendous rewards from Big Data by creating new businesses or finding ways to accelerate the growth of existing ones.” -Me, just now
- 14. Not Just For CompuGlobalHyperMegaNet Building and using the right systems is an opportunity to truly know your customer: ★ Learn their environment and habits ★ Learn their language, idioms and slang ★ Explore their other worlds ★ Know their circadium ryhthm ★ Write a zeitgeist for your demographic
- 15. ★ Extracting the value from your inventory is key ★ Data should be the basis of everything you do ★ Learn how to access and exploit data that you may not even know you have by catching me now or setting up a meeting with us Sunny Summary