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Boston | August 23, 2016
User
Group
Relationship One - OMC User Group
Agenda
Hidden UI Secrets to Improve
Your Eloqua Campaigns
Intros & Updates
Account-Based Marketing
Automation
Erin Rowles, Relationship One
Brenda Barelle, Relationship One
Jim Lavelle & Ellery Griscom, Demandbase
•
•
•
}
Open Discussion & Next Event•
Relationship One - OMC User Group
Intros
Relationship One - OMC User Group
Announcements
VODA - KEYNOTE PRESENTATION
Oracle Marketing Cloud
Eloqua 481 Release / July
- Improvements with reporting in Insight
- Flexibility for Program Canvas
- More flexibility with email sends for

Events Module
Eloqua 482 Release / Aug 9 - 21
- Visual enhancements for Campaign Canvas
Topliners got an overhaul / Aug 1
Deprecation of Cloud Components/
Connectors - Pushed to Oct 7th
Kevin Akeroyd (GM of OMC) departed
- CEO of Cision
Oracle bought Netsuite
- Placement TBD
Relationship One - OMC User Group
Upcoming
Events
Oracle Open World
Sirius Decisions Tech 

Conference
Mashups Are Back
Not coming to Boston (this time)
Others?
September 18-22, San Francisco
November 15-17, Austin
Introducing
Relationship One - OMC User Group
Inspired Marketing
Featured marketing leaders who are transforming their
organization using the Oracle Marketing Cloud.
17
Relationship One - OMC User Group
Relationship One - Dallas OMC User Group
Share your story
getinspired@relationshipone.com
Relationship One - OMC User Group
Jim Lavelle
Enterprise Sales Director
Ellery Griscom
Senior Sales Engineer
Account-Based Marketing
Automation
Relationship One - OMC User Group
Erin rowles
VP of Marketing
Hidden Oracle Eloqua Secrets
Relationship One - OMC User Group
Whats ON 

YOUR MIND?
next
User Group
Date
Location
Agenda
Relationship One - OMC User Group
THANK
YOU!

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Boston Oracle Marketing Cloud User Group - August

  • 1. Boston | August 23, 2016 User Group
  • 2. Relationship One - OMC User Group Agenda Hidden UI Secrets to Improve Your Eloqua Campaigns Intros & Updates Account-Based Marketing Automation Erin Rowles, Relationship One Brenda Barelle, Relationship One Jim Lavelle & Ellery Griscom, Demandbase • • • } Open Discussion & Next Event•
  • 3. Relationship One - OMC User Group Intros
  • 4. Relationship One - OMC User Group Announcements
  • 5. VODA - KEYNOTE PRESENTATION Oracle Marketing Cloud Eloqua 481 Release / July - Improvements with reporting in Insight - Flexibility for Program Canvas - More flexibility with email sends for
 Events Module Eloqua 482 Release / Aug 9 - 21 - Visual enhancements for Campaign Canvas Topliners got an overhaul / Aug 1 Deprecation of Cloud Components/ Connectors - Pushed to Oct 7th Kevin Akeroyd (GM of OMC) departed - CEO of Cision Oracle bought Netsuite - Placement TBD
  • 6. Relationship One - OMC User Group Upcoming Events Oracle Open World Sirius Decisions Tech 
 Conference Mashups Are Back Not coming to Boston (this time) Others? September 18-22, San Francisco November 15-17, Austin
  • 8. Inspired Marketing Featured marketing leaders who are transforming their organization using the Oracle Marketing Cloud. 17 Relationship One - OMC User Group
  • 9. Relationship One - Dallas OMC User Group Share your story getinspired@relationshipone.com
  • 10. Relationship One - OMC User Group Jim Lavelle Enterprise Sales Director Ellery Griscom Senior Sales Engineer Account-Based Marketing Automation
  • 11. Relationship One - OMC User Group Erin rowles VP of Marketing Hidden Oracle Eloqua Secrets
  • 12. Relationship One - OMC User Group Whats ON 
 YOUR MIND?
  • 14. Relationship One - OMC User Group THANK YOU!