This document summarizes the benefits of using Bounzd's click-to-call widgets over traditional phone numbers. It notes that Bounzd widgets allow visitors to call directly from a website with one click rather than having to find their phone and dial. This improves the customer experience. It also allows calls to be intelligently routed based on visitor data to find the most appropriate agent, reducing wait times. Call details are saved to the cloud, allowing marketers to track which campaigns generate calls. Bounzd provides call tracking and analytics to help improve lead generation across channels.