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Business Link Northwest’s
 Business Performance
          Index
  Connecting the Business
  Intelligence Community
The Problem of Big Government
•   Bigger Government has led to increasing organizational
    complexity
•   Subdivision and increased specialization of Agencies
    responsible for delivery Policy
•   Resulted in inter-agency conflict & boundary disputes reducing
    effectiveness policy delivery
•   Government increasingly resorted to changing the structure of
    organizations (setting up another QUANGO) to deliver policy
    rather than understanding reasons for policy failure
•   Change the Structure rather than Amend the Programme
•   Result: Exponential Increase in the No. of Policy Programmes
    and an Increase in the Overlap and Contradiction between
    Programmes
•   Leads to Internal Conflict within Government about Social
    Priorities and Goals
•   The greater the no of Stakeholders and Organizations and the
    overlap between them the greater the conflict
•   End Result: Political Inertia & potentially Stalemate
Failures in Intelligence
• Measuring changes in funding demands of
  Policy Programmes is easier than justifying or
  understanding the need for new, extending,
  scaling back, cutting or measuring the impact of
  new on existing programmes
• Insufficient knowledge of the impact of existing
  programmes
• Policy Evaluation is retrospective
• Information is backward facing – too much
  information too late – identifies failings that
  cannot be undone
• After the fact
Building a Business Intelligence
Community… with BLNW’s BPI at the Centre!
 “BPI Data is the Beating Heart of the Regional Public Sector Business Support Agencies – the
Shared Intelligence it offers is an essential tool in achieving Regional Development Objectives.”

   • The quantity and quality of up-to-date accurate business data has been
     insufficient to offer a detailed and granular overview of the North West
     Regional Economy.
   • BLNW focussed on the lack of real data in the region building a system
     that delivered detailed business diagnostics and risk assessment.
   • The Business Performance Index (BPI) is an Evidence-Based Decision
     Support Tool providing the ability to drill down into Key Data Segments
     and identify and locate Businesses exhibiting very specific
     characteristics.
   • First B2B profiling tool in the public sector, Incredible Geographical
     Granularity, Access to a Wide Range of Data Variables, Places Business
     Support at the Heart of the North West Regions Economic Development
     Process, a Policy/Political Unifier of Business Intelligence & Regional
     Business Support
   • BLNW has created a “Knowledge Hub” – delivered via “Inform Online”
     an ExtraNet facility allowing Web Enabled multi partner access and
     Complex Data Analytics provided by the BLNW Data Analytics Team.
Building a Business Intelligence Community of
                       Practice
“Communities of practice are networks of professionals with recognized expertise and competence
    in a particular domain and an authoritative claim to policy-relevant knowledge within that
                                      domain or issue area.”
 •   BLNW has               Key Stakeholders from across Business Support
     Community Organisations in the North West
 •   Allowed Key Decision-Makers from Stakeholder Organizations to consult
     with a Cross-Agency Network of Experts with intimate understanding of
     Business Data from across the Region
 •   Has allowed the extended Business Intelligence Community of Practice to
     provide Business Critical Data vital to devising policy to inform the NWDA’s
     response to the economic downturn
 •   BPI Data is the Primary Source of Data (“One Version of the Truth”) for
     Public Sector Business Support Agencies and Government Bodies across the
     North West promoting a unified approach across the Business Intelligence
     Community as to Key Recommendations and Coordinated Policy Responses
 •   In addition easy access to Business Data has inculcated a “Data Activism”
     energising and empowering the Business Intelligence Community to analyse
     in greater depth than previously the delivery of publically funded Business
     Support and the provision of tools to measure its impact


  “Communities of practice are groups of people who share a concern, a set of problems, or a passion
  about a topic, and who deepen their understanding and knowledge of this area by interacting on an
                                          ongoing basis.”
Super Simplification – Business
              Intelligence Made Easy
      “In a Trading Environment which is far less Predictable and where uncertainties predominate
      Decision-Makers have flocked to the BPI as they have sought out and found an easily understood
        measure of the health of the Business Economy in the North West, particularly when they have
       been confronted by a welter of more confusing and contradictory (and certainly less reliable and
           far less extensive information) available from elsewhere.” – Peter Watson CEO, BLNW
•   BLNW as Knowledge Translators: BLNW has been able to perform a vital data translation facility
    – illuminating the salient dimensions of Business Support allowing decision makers to focus on
    Key Issues
•   Shared Access to BPI Data: facilitates multiple linkages between Policy Programmes by allowing
    Data Sharing Partners to Contextualise their own Activity (& Data) against One Version of the
    Truth.
•   Decision-Making Consensus: BPI Data has promoted a more consensual approach to the delivery
    of Business Support Activity across the North West Region. The delivery of Commercial Risk
    Profiles (down to a very granular level) has forced Decision Makers to confront the dilemma of
    whether to deliver Business Support to Companies at Maximum Risk which are unlikely to
    survive but where jobs are at stake or whether to deliver support to those whose position is
    deteriorating and will definitely benefit from support.
•   Best Practice: Access to Accurate High Quality Validated Data has encouraged Local Authorities
    in particular to consider how to Best Use (and Share) Data to deliver Business Support –
    Reference Joint Marketing Campaigns (Bolton Example)
•   Empowered Business Intelligence Community: Having access to a readily accessible source of
    data has facilitated increased contribution and delivery of valuable insight
BLNW as Change Architects – the
        Impact of the BPI
• Connecting local pockets of expertise and isolated professionals
• Diagnosing and addressing recurring Business Support issues
  whose root cause crosses geographical and organizational
  boundaries
• Creating an Arena for Problem Solving
• Quick Answers to Questions
• Reducing Time and Costs (WLDC, TMP, New Economy)
• More perspectives on problems
• Coordination, standardization and synergies across units
• Access to expertise
• More meaningful input and decision making participation
• “Matrix Management” on the Cheap
BLNW as “Civic Entrepreneurs”: Connecting
    the Business Intelligence Community
• Connecting local pockets of expertise and isolated professionals
• Diagnosing and addressing recurring Business Support issues
  whose root cause crosses geographical and organizational
  boundaries
• Creating an Arena for Problem Solving
• Quick Answers to Questions
• Reducing Time and Costs (WLDC, TMP, New Economy)
• More perspectives on problems
• Coordination, standardization and synergies across units
• Access to expertise
• More meaningful input and decision making participation
• “Matrix Management” on the Cheap
BLNW as “Connector”: Spreading the
       Business Intelligence Epidemic
• Commercial Risk Profiles – Making the need for Business
  Intelligence to Deliver Business Support to Businesses Struggling
  as a Consequence of the Economic Downturn More Memorable
• Changing the presentation and structure of Economic Analysis
  vastly increasing impact
• Overcome apathy by presenting impact of Economic Recession in
  challenging way
• Forced decision makers to change behaviour by focussing on
  dangers of “Low Probability High Impact Events” (Taleb: “The
  Black Swan”) – thousands of companies going bust!
• High Impact Presentations in Key Discussion Forums spread
  message contagion by Word of Mouth
• Close-Knit nature of Business Intelligence Community meant we
  were able to link small number of highly influential individuals
  who come together in highly visible public forums
BLNW as “Business Intelligence Mavens”:
 We had the information that no-one else had
• Aggressive distribution of high impact information
• We initiated discussions with Key Business Support Stakeholders
  and provided the answers
• We connected the Business Intelligence Analyst Community
  directly to the data source
• We were motivated to do this through our conviction in the
  rightness of what we were doing – to help Business survive the
  recession
• We solved other peoples problems because we needed to solve
  our own
• We did this by simplifying the delivery of information
• We were confident in our approach because we knew more than
  the rest of the Business Intelligence Community
• We were the ultimate information brokers – transmitting,
  sharing and trading knowledge
BPI as the Ultimate Change Architecture
                          Device
•   Made small but critical adjustments in how
    presented ideas thus overcoming objections
•   We made what we said memorable
•   The content of the message mattered – it was very
    “sticky” (Gladwell: “The Tipping Point”). It stuck in
    the heads of decision-makers.
•   We overcame the clutter of information precisely
    because our message was more memorable and
    easier to understand
•   Working within and through discussion forums
    meant that our message was discussed at length and
    easier to remember

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Bpi Connecting The Business Intelligence Community

  • 1. Business Link Northwest’s Business Performance Index Connecting the Business Intelligence Community
  • 2. The Problem of Big Government • Bigger Government has led to increasing organizational complexity • Subdivision and increased specialization of Agencies responsible for delivery Policy • Resulted in inter-agency conflict & boundary disputes reducing effectiveness policy delivery • Government increasingly resorted to changing the structure of organizations (setting up another QUANGO) to deliver policy rather than understanding reasons for policy failure • Change the Structure rather than Amend the Programme • Result: Exponential Increase in the No. of Policy Programmes and an Increase in the Overlap and Contradiction between Programmes • Leads to Internal Conflict within Government about Social Priorities and Goals • The greater the no of Stakeholders and Organizations and the overlap between them the greater the conflict • End Result: Political Inertia & potentially Stalemate
  • 3. Failures in Intelligence • Measuring changes in funding demands of Policy Programmes is easier than justifying or understanding the need for new, extending, scaling back, cutting or measuring the impact of new on existing programmes • Insufficient knowledge of the impact of existing programmes • Policy Evaluation is retrospective • Information is backward facing – too much information too late – identifies failings that cannot be undone • After the fact
  • 4. Building a Business Intelligence Community… with BLNW’s BPI at the Centre! “BPI Data is the Beating Heart of the Regional Public Sector Business Support Agencies – the Shared Intelligence it offers is an essential tool in achieving Regional Development Objectives.” • The quantity and quality of up-to-date accurate business data has been insufficient to offer a detailed and granular overview of the North West Regional Economy. • BLNW focussed on the lack of real data in the region building a system that delivered detailed business diagnostics and risk assessment. • The Business Performance Index (BPI) is an Evidence-Based Decision Support Tool providing the ability to drill down into Key Data Segments and identify and locate Businesses exhibiting very specific characteristics. • First B2B profiling tool in the public sector, Incredible Geographical Granularity, Access to a Wide Range of Data Variables, Places Business Support at the Heart of the North West Regions Economic Development Process, a Policy/Political Unifier of Business Intelligence & Regional Business Support • BLNW has created a “Knowledge Hub” – delivered via “Inform Online” an ExtraNet facility allowing Web Enabled multi partner access and Complex Data Analytics provided by the BLNW Data Analytics Team.
  • 5. Building a Business Intelligence Community of Practice “Communities of practice are networks of professionals with recognized expertise and competence in a particular domain and an authoritative claim to policy-relevant knowledge within that domain or issue area.” • BLNW has Key Stakeholders from across Business Support Community Organisations in the North West • Allowed Key Decision-Makers from Stakeholder Organizations to consult with a Cross-Agency Network of Experts with intimate understanding of Business Data from across the Region • Has allowed the extended Business Intelligence Community of Practice to provide Business Critical Data vital to devising policy to inform the NWDA’s response to the economic downturn • BPI Data is the Primary Source of Data (“One Version of the Truth”) for Public Sector Business Support Agencies and Government Bodies across the North West promoting a unified approach across the Business Intelligence Community as to Key Recommendations and Coordinated Policy Responses • In addition easy access to Business Data has inculcated a “Data Activism” energising and empowering the Business Intelligence Community to analyse in greater depth than previously the delivery of publically funded Business Support and the provision of tools to measure its impact “Communities of practice are groups of people who share a concern, a set of problems, or a passion about a topic, and who deepen their understanding and knowledge of this area by interacting on an ongoing basis.”
  • 6. Super Simplification – Business Intelligence Made Easy “In a Trading Environment which is far less Predictable and where uncertainties predominate Decision-Makers have flocked to the BPI as they have sought out and found an easily understood measure of the health of the Business Economy in the North West, particularly when they have been confronted by a welter of more confusing and contradictory (and certainly less reliable and far less extensive information) available from elsewhere.” – Peter Watson CEO, BLNW • BLNW as Knowledge Translators: BLNW has been able to perform a vital data translation facility – illuminating the salient dimensions of Business Support allowing decision makers to focus on Key Issues • Shared Access to BPI Data: facilitates multiple linkages between Policy Programmes by allowing Data Sharing Partners to Contextualise their own Activity (& Data) against One Version of the Truth. • Decision-Making Consensus: BPI Data has promoted a more consensual approach to the delivery of Business Support Activity across the North West Region. The delivery of Commercial Risk Profiles (down to a very granular level) has forced Decision Makers to confront the dilemma of whether to deliver Business Support to Companies at Maximum Risk which are unlikely to survive but where jobs are at stake or whether to deliver support to those whose position is deteriorating and will definitely benefit from support. • Best Practice: Access to Accurate High Quality Validated Data has encouraged Local Authorities in particular to consider how to Best Use (and Share) Data to deliver Business Support – Reference Joint Marketing Campaigns (Bolton Example) • Empowered Business Intelligence Community: Having access to a readily accessible source of data has facilitated increased contribution and delivery of valuable insight
  • 7. BLNW as Change Architects – the Impact of the BPI • Connecting local pockets of expertise and isolated professionals • Diagnosing and addressing recurring Business Support issues whose root cause crosses geographical and organizational boundaries • Creating an Arena for Problem Solving • Quick Answers to Questions • Reducing Time and Costs (WLDC, TMP, New Economy) • More perspectives on problems • Coordination, standardization and synergies across units • Access to expertise • More meaningful input and decision making participation • “Matrix Management” on the Cheap
  • 8. BLNW as “Civic Entrepreneurs”: Connecting the Business Intelligence Community • Connecting local pockets of expertise and isolated professionals • Diagnosing and addressing recurring Business Support issues whose root cause crosses geographical and organizational boundaries • Creating an Arena for Problem Solving • Quick Answers to Questions • Reducing Time and Costs (WLDC, TMP, New Economy) • More perspectives on problems • Coordination, standardization and synergies across units • Access to expertise • More meaningful input and decision making participation • “Matrix Management” on the Cheap
  • 9. BLNW as “Connector”: Spreading the Business Intelligence Epidemic • Commercial Risk Profiles – Making the need for Business Intelligence to Deliver Business Support to Businesses Struggling as a Consequence of the Economic Downturn More Memorable • Changing the presentation and structure of Economic Analysis vastly increasing impact • Overcome apathy by presenting impact of Economic Recession in challenging way • Forced decision makers to change behaviour by focussing on dangers of “Low Probability High Impact Events” (Taleb: “The Black Swan”) – thousands of companies going bust! • High Impact Presentations in Key Discussion Forums spread message contagion by Word of Mouth • Close-Knit nature of Business Intelligence Community meant we were able to link small number of highly influential individuals who come together in highly visible public forums
  • 10. BLNW as “Business Intelligence Mavens”: We had the information that no-one else had • Aggressive distribution of high impact information • We initiated discussions with Key Business Support Stakeholders and provided the answers • We connected the Business Intelligence Analyst Community directly to the data source • We were motivated to do this through our conviction in the rightness of what we were doing – to help Business survive the recession • We solved other peoples problems because we needed to solve our own • We did this by simplifying the delivery of information • We were confident in our approach because we knew more than the rest of the Business Intelligence Community • We were the ultimate information brokers – transmitting, sharing and trading knowledge
  • 11. BPI as the Ultimate Change Architecture Device • Made small but critical adjustments in how presented ideas thus overcoming objections • We made what we said memorable • The content of the message mattered – it was very “sticky” (Gladwell: “The Tipping Point”). It stuck in the heads of decision-makers. • We overcame the clutter of information precisely because our message was more memorable and easier to understand • Working within and through discussion forums meant that our message was discussed at length and easier to remember