This document discusses the importance of understanding users in business process design and improvement projects. It notes that while processes are typically analyzed and documented first, understanding user needs, behaviors, and context is also critical for project success. The document recommends designing processes and systems with users in mind rather than just for the business. It provides examples of how to better understand users through personas, communication channel preferences, and segmentation of what users want. The trends discussed include a focus on users and agile approaches over traditional waterfall and documentation-heavy methods.
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