Br visual research
- 1. Visual Research The Bedford Difference Your Research Department We will transform your Media data into Revenue! Bedford Research helps media decision makers make sense of their ratings and qualitative data for management, programming, promotion, and sales. We are experts at transforming large databases of data (such as Nielsen, Comscore, Arbitron, Qualitative Data, etc.) into meaningful visual reports. We will mold and integrate your data into easily digestible formats that are clear, easy to understand and enable you to instantly make better and more informed decisions. Think of us as your in-house Research Department. Services Data Analysis Creation of Dynamic $ales Sheets and $ales Presentations Online Survey Management (Questionnaire Design, Hosting & Reporting) Enjoy the many benefits of an outsourced Research Director, with more experience, less expense, faster turnaround, and no employee turnover or training. The following pages show some samples of our work. Contact us today to see how we can help you. Marcella Nelson marcella@bedford-research.com 404-242-2926 Bedford Research: Your Visual Research Solution marcella@bedford-research.com 404-242-2926
- 2. Visual Research The Bedford Difference Visual Analysis Better Decision Making We are Bedford Research, experts at Visual Analysis – which is the process of transforming large databases of data into meaningful visual reports. We mold and integrate your data into easily digestible formats that are clear, easy to understand and will enable you to instantly make better and more informed decisions. Transform Linear Data into Multi- Dimensional Views Static linear reports such as pie and line graphs display data in only one or two dimensions and cannot show relationships with data in other reports. We can combine data from a single or multiple sources into one dynamic multidimensional perspective that can demonstrate high-level overviews as well as the lowest levels of detail. Whether you need to analyze syndicated data or website analytics or sales/revenue or geographic data, we can provide the data in a format that will provide invaluable insight at-a-glance. Benefits Bedford Research can help you to: Easily recognize patterns Make better decisions: make more-informed, more-confident decisions faster Identify and solve business problems Increase the overall competitiveness of your company Increase the ROI of your data management Bedford Research: Your Visual Research Solution marcella@bedford-research.com 404-242-2926
- 3. Visual Research The Bedford Difference Creative Media Analysis – Audience composition of internet visitors ca r to o n n e tw o r k.co m D is n e y C h a n n e l. c o m n ic k . c o m D is n e y X D d o m a in d o m a in d o m a in C hannel K E Y M E T R IC S K E Y M E T R IC S K E Y M E T R IC S K E Y M E T R IC S U n iq u e Au d ie n c e ( 0 0 0 ) 3 ,9 9 7 U n iq u e Au d ie n c e ( 0 0 0 ) 2 ,3 8 3 U n iq u e Au d ie n c e ( 0 0 0 ) 5 ,7 7 7 U n iq u e Au d ie n c e ( 0 0 0 ) 1 ,2 9 2 P a g e V ie w s ( 0 0 0 ) 1 0 4 ,7 8 8 P a g e V ie w s ( 0 0 0 ) 4 7 ,7 2 4 P a g e V ie w s ( 0 0 0 ) 1 2 2 ,3 1 3 P a g e V ie w s ( 0 0 0 ) 1 0 ,2 9 5 T im e p e r P e r s o n ( m in ) 37 T im e p e r P e r s o n ( m in ) 19 T im e p e r P e r s o n ( m in ) 18 T im e p e r P e r s o n ( m in ) 10 G E N D E R (% ) G E N D E R (% ) G E N D E R (% ) G E N D E R (% ) 5 2 .9 4 7 .1 3 0 .3 6 9 .8 4 2 .1 5 7 .9 4 6 .1 5 3 .9 A G E - % o f T O T A L A U D IE N C E A G E - % o f T O T A L A U D IE N C E A G E - % o f T O T A L A U D IE N C E A G E - % o f T O T A L A U D IE N C E C N .co m D C .co m N ick.co m D i sn e y X D 6 1 .4 5 7 .5 6 6 .8 5 7 .2 4 2 .5 4 2 .8 3 8 .6 3 5 .6 3 3 .5 2 9 .2 3 0 .6 3 3 .3 2 4 .7 2 8 .0 2 7 .0 2 0 .0 9 .5 9 .1 7 .3 6 .3 K2 - 11 K2 - 17 K6 - 11 K12 - 17 A18+ K2 - 11 K2 - 17 K6 - 11 K12 - 17 A18+ K2 - 11 K2 - 17 K6 - 11K12 - 17 A18+ K 2 - 11 K 2 - 17 K 6 - 11 K 12 - 17 A18+ M ALE - % o f T O T A L A U D IE N C E M A L E - % o f T O T A L A U D IE N C E M A L E - % o f T O T A L A U D IE N C E M A L E - % o f T O T A L A U D IE N C E C N .co m D C .co m N ick.co m D i sn e y X D 2 7 .3 1 8 .7 2 3 .6 2 3 .5 2 5 .7 2 2 .6 2 0 .5 2 1 .4 1 8 .5 1 8 .1 1 5 .3 1 5 .5 1 1 .6 1 0 .2 8 .7 1 1 .2 5 .9 3 .2 3 .0 1 .4 B2 - 11 B2 - 17 B6 - 11 B12 - 17 M18+ B2 - 11 B2 - 17 B6 - 11 B12 - 17 M18+ B 2 - 1 1 B 2 - 1 7 B 6 - 1 1B 1 2 - 1 7 M 1 8 + B2 - 11 B2 - 17 B6 - 11 B12 - 17 M18+ C o p y r ig h t 2 0 1 0 N e t R a t in g s I n c . D a t a m a y a d d u p t o m o re t h a n 1 0 0 % d u e t o ro u n d in g . Bedford Research: Your Visual Research Solution marcella@bedford-research.com 404-242-2926
- 4. Visual Research The Bedford Difference Dynamic Media Analysis – Radio listener qualitative data Bedford Research: Your Visual Research Solution marcella@bedford-research.com 404-242-2926
- 5. Visual Research The Bedford Difference Creative Media Analysis – Analyze global internet reach Bedford Research: Your Visual Research Solution marcella@bedford-research.com 404-242-2926
- 6. Visual Research The Bedford Difference Creative Data Analysis – Analyze sales data Bedford Research: Your Visual Research Solution marcella@bedford-research.com 404-242-2926
- 7. Visual Research The Bedford Difference Informative Media Analysis – Analyze radio data Bedford Research: Your Visual Research Solution marcella@bedford-research.com 404-242-2926
- 8. Visual Research The Bedford Difference Identify Opportunity & Threats Instantly – Analyze web analytic data Our Visual Analysis Solution helps clients identify and understand relationships that would be otherwise difficult to see with large volumes of linear data. Bedford Research: Your Visual Research Solution marcella@bedford-research.com 404-242-2926
- 9. Visual Research The Bedford Difference Insightful Media Analysis – Analyze radio (in-car listening) data Bedford Research: Your Visual Research Solution marcella@bedford-research.com 404-242-2926
- 10. Visual Research The Bedford Difference Dynamic Dashboards Evaluate your data easily with a dashboard. A dashboard condenses your key metrics into a dynamic bird’s eye view. Use it to easily get regular updates on the state of your business at a glance. Bedford Research: Your Visual Research Solution marcella@bedford-research.com 404-242-2926
- 11. Visual Research The Bedford Difference Insightful Survey Analysis – Create/Deploy/Analyze Online Surveys Bedford Research: Your Visual Research Solution marcella@bedford-research.com 404-242-2926
- 12. Visual Research The Bedford Difference About Us My name is Marcella Nelson and I am a Freelance Researcher with over 20 years experience in the field of media research. I have held Research Director positions within Viacom-owned KNX-AM and KFWB-AM radio stations in Los Angeles and have served on the board of the MRC – Media Research Club of Los Angeles. Additionally, I have held senior research posts at Nielsen Online, Turner Broadcasting, Forbes Magazine, Entrepreneur Magazine and DMB&B advertising agency. I have hands on experience with managing large volumes of media, sales, web analytics and marketing data, working with a variety of environments including advertising agency, magazine, newspaper, television, cable, radio, online research, medical education, & expos/conventions. “With the current climate of reduced staffs and efficiencies it is even more important to make your data tell a story – a story that will improve your competitiveness and maximize your data ROI.” Marcella Nelson, Managing Director, Bedford Research Email: marcella@bedford-research.com Office: 404.242.2926 Marcella holds a B.A. in Marketing from Pace University in New York and has served as a Board Member of the Media Research Council of Los Angeles. Bedford Research: Your Visual Research Solution marcella@bedford-research.com 404-242-2926