Brainstorming for improved user engagement
Download as PPTX, PDF1 like513 views
The document discusses myths about user engagement and feedback that need to be dispelled when developing products and experiences. It asserts that users are the target of development efforts, not enemies, and that information flows iteratively between developers and users rather than just one way. Feedback should be incorporated into all aspects of the product lifecycle rather than just marketing surveys. The goal is to transform user experiences from negative to positive by effectively engaging users and incorporating their feedback.
Brainstorming for improved user engagement
- 1. Presented by: Brainstorming for Improved User Engagement Randall Arnold, Timo Härkönen, Dan Leinir Turthra Jensen
- 2. Our Purpose: Find ways to incorporate user feedback and input into the MeeGo UX
- 3. To begin, we need to explode some myths…
- 4. Myth Number 1: “Users are the enemy.”
- 5. Reality: Users are the target Who are we coding for? Why are we coding? What sort of application lifecycle do we expect?
- 6. Myth Number 2: “Information only flows one way.”
- 7. Perception: Information flow looks linear Conceive Develop Implement Done One-Dimensional, Simple Project Lifecycle Cool! …and if all goes well, a delighted user at the end
- 8. Reality: Information iterates There is noise, aka feedback, at every point… Conceive Develop Implement Two-Dimensional, Typical Project Lifecycle
- 9. Reality: Information spreads chaotically It reflects, refracts, reacts… …and negative information multiplies very far and fast Cool! ??? $%#@&!
- 10. Myth Number 3: “Feedback is just for marketing surveys.”
- 11. Reality: Feedback is for everything Awesome! Ratings
- 12. Goal: Convert experiences From these… …to these: and especially these
- 13. Now, go engage someone! This presentation is respectfully dedicated to frals, beloved creator of fMMS, who is still alive and coding but sadly could not attend the conference Resources: MUEF: http://wiki.meego.com/MeeGo_User_Engagement_Framework_Project