Brainstorming Rules and Tips
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The document provides 10 tips for successful brainstorming. It recommends starting with warm-up exercises to stretch mental muscles. It advises numbering ideas to create goals and encourage quantity over quality of ideas. It also suggests establishing playful rules to defer judgment and encourage one conversation at a time. The document stresses focusing outward on the problem and audience rather than internal goals. It advises writing all ideas down, getting physical with examples, and ensuring 100% participation from diverse backgrounds. Build and jump between ideas, and use toys and rules to encourage creativity and prevent losing energy or spirit.
Brainstorming Rules and Tips
- 1. 10 Secrets to Successful Brainstorming Stretch mental muscles Number your ideas begin with warm up exercises numbered lists creates goals to motivate Write playful rules Quantity over quality “defer judgment,” “one conversation at a time,” a bad idea is the lack of ideas “yes, but...” Sharpen the focus Get physical articulate the problem at hand with an outward focus brainstormings are show-and-tell. bring examples of on your audience rather than internal goals competitors’ products or good solutions to the problem Make the space remember 100% diverse participation write all ideas down (don’t take notes - use scribes) encourage people of all backgrounds so there are different perspectives Build and jump Use toys and rules brainstorms start slow, crescendo and plateau. leaders nurture, use toys and guns to throw when people break rules. it ensures get out of the way, and jump back in when energy wanes people take rules seriously and not lose the spirit of creativity
- 2. 6 Ways to Kill a Brainstorm Let the boss speak first everyone rushes to agree with him Give everyone a turn it is not a show Ask the experts only deep expertise in the field can be a drawback No silly stuff it is important. wild ideas welcomed. brainstorming is fun. Everybody writing everything down writing obsessively shifts focus to the wrong side of the brain.