Brand community ppt presentation
Download as PPTX, PDF1 like3,907 views
A brand community is a platform where corporations and customers share content. It is formed when consumers identify with a particular brand and share common traits. The audience includes fans, influencers, and engaged employees who participate as creators, critics, or spectators. Brand communities benefit both brands and customers - brands receive feedback, customer relationship management, and build loyalty, while customers engage for emotional, social and quantitative reasons. Examples include communities for Harley Davidson, Jones Soda, Nike Plus, Dell Ideastorm, and Blackberry.
Brand community ppt presentation
- 2. What is it • A platform where both corporation and customer share content • Formed when like minded consumers identify with a particular brand, and share significant traits
- 3. The Audience? • Membership includes • Participants fall into – Fans of the business – Creators – Key influencers of – Critics specific segments – Spectators – Engaged employees
- 4. Why do they use it? • Brand – Feedback – CRM – Loyalty • Customers – Emotional – Social – Quantitative
- 5. Examples • Harley Davidson • Jones Soda • Nike Plus • Dell Ideastorm • Crackberry