Brand Management Consultant Presentation
- 1. Unveiling the Power of LAPS Brand Consulting & Marketing Agency
- 2. Unveiling Welcome to our marketing agency! In this presentation, we will unveil the power of our agency and showcase our expertise in the industry. Get ready to discover how we can help your business thrive and succeed in the competitive market. Discover the range of services we offer to help your business grow. From strategic planning and brand development to digital marketing and social media management, we have the expertise to elevate your brand's presence and drive tangible results. Let us be your partner in success. Services Offered
- 3. Success Stories Explore our track record of success and see how we have helped businesses like yours achieve their goals. Through effective campaigns and targeted strategies, we have generated increased brand awareness, higher conversion rates, and measurable ROI. Get inspired by our success stories. Learn about our unique approach to marketing that sets us apart. We combine data-driven insights, creative thinking, and a deep understanding of your target audience to deliver impactful campaigns. Discover how our tailored strategies can help your business stand out from the competition. Our Approach
- 4. HOW WE DO? Our methodology starts by understanding your business, where you have come from and where you are going. We do this by following a brand methodology that guides our customers through a number of phases and steps to ensure your brand identity meets with its intended goals. Research & Insight We can help you understand much more about how your brand is perceived through many different research activities, and they can be as simple or as extensive as required. If market intelligence is particularly lacking in any one area, we can focus research to understand where the weakest areas in the marketing and sales process are. We can then diagnose any issues with definitive solutions. SWARM Advertising campaigns and brand management today usually have the character of a "SWARM": We define as a "SWARM" of diverse digital advertising motifs, text ads, content elements, email prompts, landing pages, print motifs and others. Target groups use a variety of channels and the customer journey is complex. Brand management, creative development and media planning are therefore equally challenging. What’s our story, what’s our big idea? Only those who know how to condense their messages and charge them with excitement and emotion will achieve return on investment from marketing – and these effects can be measured via marketing controlling. Brand strategy Segmentation Brand identity Positioning Advertising Management Brand Design Marketing Plan Market Analysis Positioning SWOT Analysis Planning Social media Audience Analysis Fairs Booth and Stand Construction Catering Personnel Services Organization Launchs Activities Corporate identity Visual design Graphic design Animation Mobile app 3D Modeling Video&Photo Web design
- 5. Previous Works We are proud to work with a diverse group of the world’s foremost companies, each of whom came to us with unique services and challenges. The one thing they have in common is their dedication to competitive excellence; that’s what has made them leaders in their respective categories. More than 80% of our clients have been with us for over 5 years. Client: Alkaralar Kuyumculuk Approach: Our comprehensive strategy employed a diverse range of magazine covers and ads to establish brand awareness, enhance engagement with the primary focus aimed to generate rapid market traction and sales within our target demographics by specifically targeting qualified consumers. Client: HASES OTOMOTIV / MERCEDES Approach: Advertising work we prepared for the regional distributor of Mercedes, one of the biggest brands in the automotive industry, and published in magazines. Client: SAĞLAM TİC. / ARÇELİK Approach: The visuals we prepared for the regional distributor of ARÇELİK, the biggest brand of the Turkish white goods industry, have been used in magazines and in various fields. Printed Materials Client: TERTEMİZ Approach: Studies on the brand awareness of the cleaning company with various designs
- 6. Client: İLERİ GROUP Approach: Targeted the agriculture machinery customer in exhibition audience within 5 days with people traffic and ads of campaign sales. Previous Works Printed Materials Client: BEKO Approach: Promotional images of the Playstation campaign of the largest white goods manufacturer in the sector took their place on billboards on the streets. Client: TURKAR Approach: Railway maintenance vehicle image for the company that produces Turkey's first 4x4 all-terrain vehicle
- 7. Previous Works Client: MAHINDRA / HISARLAR Approach: When Mahindra made the bold move to buy Hisarlar in Turkey, its agriculture machine manufacturing into a new company, we created the rebranding and the brand idea for all division of companies to capture the new firm’s ability to envision the its sector. Because of our previous experience, We knew all the the specific wants, needs, interests, and behavior patterns of certain user segments. So Hisarlar brand are better positioned to meet the needs of specific groups and significantly increase their marketing effectiveness and success. Design Management
- 8. Previous Works Design Management Client: APH GROUP / KUHN Approach: APH Group is one the biggest dealer in Europe has different brands under their umbrella. Regardless of the marketing activities size, first think be should ensure the people you want to reach are aware of it. There are plenty of ways to do this online, like emails, networking websites, printed materials and industry-specific directories. Client: SOME CUSTOMERS Approach: Corporate Identities, Mockups, Catalogues, Logo Designs, Visual Designs
- 9. Previous Works Event Management The world of event management and marketing is a dynamic and exciting one. It's a realm where creativity meets strategy, and the possibilities are endless. Whether it's a conference, concert, trade show, or product launch, successful event marketing can make all the difference in creating a memorable experience for attendees.
- 10. Previous Works Event Management Shareholder meetings are a way for a company to showcase its operational performance, strategies and future goals to its shareholders. Depending on the type of organization and number of shareholders, these events vary from small meetings to large-scale events. The main purpose is to maintain shareholders' faith in the company's future.
- 11. Previous Works Exhibition Management Exhibition management and marketing are intrinsically linked in creating successful events that leave an indelible impact on both exhibitors and attendees alike. By implementing innovative strategies coupled with meticulous planning, businesses can unlock tremendous growth potential through these dynamic marketing events.
- 12. Previous Works Exhibition Management Efficiency in exhibition management starts with strategic planning and targeted marketing campaigns. It's about understanding your target audience inside out - their preferences, needs, and pain points - and tailoring your messaging accordingly. By doing so, you can create compelling content that resonates with attendees and compels them to visit your booth.
- 13. Achieve Unveiling And we want to crown the happiness of achieving customer satisfaction with hundreds of jobs that we cannot fit here, with the new works we will do with you. So how can we achieve this? A comprehensive marketing strategy is a blend of multiple approaches. To better understand the landscape, let’s examine the four types of marketing strategies that can be employed to achieve your objectives: 1.Growth Strategies: These strategies focus on expanding your business, whether through penetrating existing markets, diversifying your product line, or targeting new markets. A key aspect of growth strategies is knowing when and how to scale your business to reach new heights. 2.Brand Strategies: Branding is vital in creating a distinct identity for your business. Brand strategies involve the development of a consistent brand identity, positioning, and messaging that resonates with your target audience. This will help you build trust, loyalty, and recognition in the market. 3.Relationship Marketing Strategies: Building and nurturing relationships with customers is the foundation of any successful business. These strategies are focused on fostering long-term connections with clients and stakeholders, which can lead to increased loyalty, word-of-mouth referrals, and ultimately, higher sales. 4.Digital Marketing Strategies: In today’s connected world, a strong online presence is essential for success. Digital marketing strategies encompass various online channels such as social media, email marketing, content marketing, and search engine optimisation (SEO) to reach your target audience effectively.
- 14. With so many marketing strategies being used to attract consumers, it's important to know which strategies are the most useful. As a managerial process, marketing is the way in which an organisation determines its best opportunities in the marketplace, given its objectives and resources. The managerial philosophy of marketing puts central emphasis on customer satisfaction as the means for gaining and keeping loyal customers. Therefore, Marketers must urge their respective organisations to carefully and continually gauge target customers’ expectations and to consistently meet or exceed these expectations. In order to accomplish this, we help you everyone in all areas of the organisation must focus on understanding and serving customers; because in our opinion the business will find it hard to succeed if marketing occurs only in the marketing department and does not involve everyone. While marketing agencies play a vital role in design, brand marketing, event management, and exhibition management; there are significant variations in their efficiency levels within these areas. It is essential for businesses seeking agency support in these domains to critically evaluate their capabilities before engaging their services. Achieve Unveiling
- 15. We've reached the end of this presentation, and I wanted to say thank you for trust us to make collaboration a huge success. We're looking forward to working with you on future projects. Until the next time, thanks again! Thanks