Branded Content (in Mobile) by Chris Schaumann
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This document discusses Microsoft's strategy around branded content and mobile engagement. It covers Microsoft's partnerships with other companies to create and distribute branded content across multiple platforms and devices. The document also outlines the phases of Microsoft's storytelling and content operations for a specific underwater mission partnership, including generating user-generated content and analyzing related data and analytics.
Branded Content (in Mobile) by Chris Schaumann
- 1. BrandedContent (in Mobile) Chris Schaumann Global VP, Consumer Engagement Microsoft Mobile Devices
- 9. Series1 Series2 Series3 Smart TVs Series5 0 200,000,000 400,000,000 600,000,000 800,000,000 1,000,000,000 1,200,000,000 1,400,000,000 1,600,000,000 1,800,000,000 1 2 3 4 5 6 7 8 9 10 11 12 13 14 Units Source: Gartner, IDC, Strategy Analytics, Company Filings, BI Intelligence Estimates
- 12. 0 1 2 3 4 5 6 7 8 1 2 3 4 5 6 7 Millions of Terabytes Per Month Source: Cisco, 2013
- 13. Screen Fragmentation 3” 4” 5” 10” 7” 6” 11” 9” 8” …
- 14. WWW.MICROSOFT.COM/MOBILE AGILE RESPONSIVE WEBSITE
- 16. 1.Microsoft & Mobilewith Partners
- 19. Series1 Google Amazon Facebook Disney Comcast Series7 Series8 Series9 Series10 Series11 Series12 Series13 Series14 $0 $200 $400 $600 $800 $1,000 $1,200 1 2 Market Value (Billions) *Other includes Twitter, Netflix, and Hulu $1,081 Market Value $480 Market Value
- 22. 1.Microsoft & Mobile 2.Industry & Contentwith Partners
- 31. 1.Microsoft & Mobile 2.Industry & Content 3.Owned Branded Contentwith Partners
- 50. Views Launch –3 days Phases 4-14 days 15 –45 days
- 53. 1.Microsoft & Mobile 2.Industry & Content 3.Owned Branded Content 4.Storytelling & Operations
- 61. Count down page already live Overview: I Mission 31 is Fabien Cousteau’s boundary breaking mission to live and work underwater for 31 days. Lumia and MSFT bring the adventure above water. Lumia technology acts as the enabler -Our ground-breaking, yet intuitive, technology enables the world to experience the Mission, inspiring adventures. ‘Skype in the classroom’ enables education of children across the world. Timings: Pre-Mission Dive competition –we asked fans to share their adventures for the chance to visit the Aquaruius Mission phase –Curation of amazing and engaging content from the Mission and social channels MISSION 31 –POWERED BY NOKIA LUMIA WIP Dive competition submission form
- 62. 1.Microsoft & Mobile 2.Industry & Content 3.Owned Branded Content 4.Storytelling & Operations 5.Rich Storytelling with Partners
- 71. 1.Microsoft & Mobile 2.Industry & Content 3.Owned Branded Content 4.Storytelling & Operations 5.Rich Storytelling with Partners 6.User Generated Content
- 90. 1.Microsoft & Mobile 2.Industry & Content 3.Owned Branded Content 4.Storytelling & Operations 5.Rich Storytelling with Partners 6.User Generated Content 7.Data & Analytics