Branding and Website Development for Power Bench Marking
In this case study, we walk you through the branding and website development journey for a bold, energy-driven brand. The client needed a complete digital identity from logo to user experience and we delivered a cohesive solution grounded in strategy and creativity. Our process began with collaborative brainstorming sessions to understand the core of the brand. The result was a striking lightning-inspired logo, designed to represent power, speed, and forward momentum. We chose a vibrant yellow color palette, symbolizing energy and optimism, making the brand instantly recognizable and memorable. With branding in place, we shifted focus to UI/UX design, creating a user-centric interface that’s both intuitive and visually engaging. The website was developed to be fast, mobile-friendly, and scalable, crafted with modern code and clean design elements that reinforce the brand’s electric personality. This case study gives insight into how logo design, color psychology, and thoughtful UX can build a brand that’s not just functional, but unforgettable. ⚡ Download now to see how we transformed a concept into a powerful digital presence.
Branding and Website Development for Power Bench Marking
- 1. Power Bench Marking BRANDING AND WEBSITE DEVELOPMENT FOR WEBSITE DEVELOPMENT The contents of this PDF, including all text, images, and other material, are the sole property of Colorwhistle.com. Any unauthorized distribution, sharing, or use of this material is strictly prohibited without the express written consent of Colorwhistle.com. UI / UX DESIGN
- 2. BUSINESS NAME POWER BENCH MARKING INDUSTRY POWER AND ENERGY CLIENTʼS REQUIREMENT: The client was very keen on having a powerful logo as they were planning to benchmark the service for the power industry and The client wanted to build robust online visibility to expand the reach of their premises. For this, they sought us to develop a full-fledged website & quality content. PROCESS FOLLOWED We follow a common process for all our clients. As this client had unique requirements, we brainstormed within the team and tailor-made the process that best suited the clientʼs goals. As first things first, for a logo design project, we get to know the expectations of the client. We brainstormed and created a logo depicting lightning. We designed the logo using yellow as the color illustrates energy. Furthermore, we used negative spacing in the logo for representing their brand and service. We moved on with the sketching. Then, we went up for initial mockups. Weʼve submitted a few options initially to the client. A er a few iterations, the client was happy with the final logo that we designed. WHAT DID WE DO FOR THE CLIENT?
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