Brands: Learning to Learn From Disruption
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The document outlines the diverse professional and personal background of an individual with experience in various sectors including technology, music, and marketing. It emphasizes the importance of adaptability in the face of future uncertainties and highlights the transformative power of storytelling in fostering community values. The individual expresses a commitment to furthering design thinking in small businesses and engaging more in public speaking and publishing.
Brands: Learning to Learn From Disruption
- 3. Family&Fun Professional 4 years at Microsoft (longest job I’ve ever had!) 7 years in agency world 4 years running my own business (Creative Solutions Marketing Agency) 10 years in the Music Industry Professional DJ Interests: diversity in the workplace, women in tech, futurology, social media, brand strategy, mobile technology, digital media, blogging, international travel, music production, DJing, reading, soccer (playing and watching), podcasting, fashion, art, music, politics, philosophy, yoga, cooking, running, boxing, MMA, cycling, Flywheel, swimming, physical conditioning, volunteering! Past Roles: landscaping, remote audio production assistant, radio sales, promotions manager, creative director, website developer, event director, agency entrepreneur, social strategist, client solutions director, vice president of digital strategy Personal Born in Bethlehem, PA Lehigh University alum Lived 20 years in Brooklyn, NY Married to “the” Allison Dunmire Two daughters: Olive & Matilda Kirkland, WA resident Serve on a non-profit board Bring design thinking to more small businesses Speak at more events, publish more books Become a Modern Renaissance Human Produce more AR content around music to help those with behavioral disorders
- 5. Storytelling is used as a bridge for knowledge and understanding allowing the values of "self" and "community" to connect and be learned as a whole. Storytelling allows for community values to be learned at different times and places for different learners. Stories are told from the perspective of other people, animals, or the natural elements of the earth. In this way, people learn to value their place in the world in relation to others.
- 7. If you don’t want to be caught by surprise, you have to recognize that the future will be different from the past. The future is unfathomable, ambiguous, and open to every option. One major move by a competitor, or one new technology, is sometimes all it takes to end an empire. If your current business is like a carefully tended garden, with neat beds and high walls, that’s not enough. The next opportunity (or threat) may lie outside those walls, at the messy intersection of sectors and markets.
- 12. Having a concierge to run our weekly errands for $99 month. Hello Alfred. Ordering a healthy and delicious meal ready-to-eat under 7 minutes delivered at your door the next day. Hungryroot. Renting and returning designer dresses for special events. Rent the Runway. Sending you a box of razor blades every month that won’t make you cash poor. Dollar Shave Club
- 19. "Domino's pizza crust to me is like cardboard“ "The sauce tastes like ketchup.“ “Microwave pizza is far superior.” “Worst excuse for pizza I’ve ever had.”
Editor's Notes
- #20: "The pizza is actually better now, and the marketing campaigns are cheesy good instead of just cheesy,“ They did two things: Reinvented products. Better marketing. T-Mobile did the same. Reinvented the contract model. Better marketing. A CEO that acts as their spokesperson (disrupts the old PR model)
- #21: "The pizza is actually better now, and the marketing campaigns are cheesy good instead of just cheesy,“ They did two things: Reinvented products. Better marketing. T-Mobile did the same. Reinvented the contract model. Better marketing. A CEO that acts as their spokesperson (disrupts the old PR model)
- #22: "The pizza is actually better now, and the marketing campaigns are cheesy good instead of just cheesy,“ They did two things: Reinvented products. Better marketing. T-Mobile did the same. Reinvented the contract model. Better marketing. A CEO that acts as their spokesperson (disrupts the old PR model)