BreadTalk is a bakery chain founded in Singapore in 2000 that has grown to over 800 outlets across 16 countries. It has become successful due to its creativeness and uniqueness, including its open kitchen concept allowing customers to see the bread being made. BreadTalk develops 8-10 new products every three months and gives breads unique and appealing names. It also learns the importance of accessible locations, safe and clean products that meet customer needs, well-trained employees, and constant innovation to stay ahead of competitors.