Obstacles to
Breastfeeding in the
US and Strategies for
Success
Asiya S. Tschannerl, PGY-1
Case Presentation
• 19yo African American female P1 s/p
uncomplicated spontaneous vaginal delivery of
healthy baby girl at Weiler hospital in NYC.
• Mother did not have skin-skin contact or attempt
breastfeeding until 4hrs post partum.
• It is now post-partum day 1, and mother is having
difficulty breastfeeding. She does not feel that
she has enough milk, baby is not latching on
properly, and baby is being fed formula to
supplement.
Case Presentation
• Mother is frustrated with breastfeeding, and has
only been advised by nurses and physicians to
keep trying. She has not met with a lactation
consultant.
• Mother and boyfriend did not attend prenatal
breastfeeding classes. She knows that
breastfeeding is better for her baby but does not
know why. Her boyfriend and family are
ambivalent about breastfeeding.
• Mother did not finish high school, has WIC. Plans
to use both breastfeeding and formula feeding at
home.
• WHO, UNICEF, AAFP,
AAP and ACOG have all
composed policy
statements strongly
supporting breastfeeding
• Why?
Guidelines are to
Breastfeed
Benefits of Breastfeeding
• Disease prevention- reduces risk of asthma,
Hodgkin’s disease, hypercholesterolemia,
leukemia, obesity, types 1&2 diabetes, reduces
hospitalizations for lower respiratory illnesses
and SIDS
• Immunological- decreases bacterial meningitis,
bacteremia, diarrhea, late-onset sepsis,
necrotizing enterocolitis, otitis media, respiratory
tract infections, urinary tract infections
• Developmental- improved developmental
outcomes in premature infants, increased IQ 6-
7points Keister et al, 2008
Breast Feeding-Issues and Support in US  .ppt
Benefits of Breastfeeding
• Maternal Health- decreased risk of breast and
ovarian cancers, decreased post-partum bleeding,
earlier return to prepregnancy weight, lactation
amenorrhea
• Psychological- analgesic effects during painful
procedures
• Nutritional- species specific, superior to substitutes
Keister et al, 2008
Breastfeeding is the physiologic norm for
mammalian mothers and babies
Benefits of Breastfeeding
• Environmental- Decreased disposal of
formula cans and bottles
• Economical- decreases annual health care
costs by $3.6billion, decreases cost for public
supplementation programs (WIC), decreases
sick care visits, decreases maternal work
absenteeism
• And best of all, it is entirely…
Keister et al, 2008
FREE!
…and is composed entirely of
…which has led to promotion
of breastfeeding worldwide
by healthcare agencies
Breast Feeding-Issues and Support in US  .ppt
Healthy People 2010
• Launched in 2000 by the Department of Health
and Human Services
• Builds on similar initiatives pursued over the
preceding two decades
• A comprehensive, nationwide health promotion
and disease prevention agenda
• Contains 467 objectives designed to serve as a
framework for improving the health of all people in
the United States during the first decade of the
21st century, and breastfeeding is one of them!
Healthy People 2010 Initiative-
Aims for Breastfeeding in the US
Aims are for at least
• 75% of all mothers to attempt breastfeeding
• 50% to continue any breastfeeding for 6mo
• 25% to continue any breastfeeding for 1yr
• 60% exclusive breastfeeding through 3mo
• 25% exclusive breastfeeding through 6mo
• WHO, AAFP and AAP support continued
breastfeeding up to 2yrs or beyond.
Healthy People 2010 Initiative-
Aims for Breastfeeding in the US
• Data from 2005 show that we are close to
achieving the initiation and continuation rates,
but are well short of the exclusive
breastfeeding rates
Health People 2010 Objectives National 2005 Rates in US
INITIATION AND DURATION OF BREASTFEEDING
75% of mothers initiating breastfeeding 74.2% +/- 1.2
50% of mothers continuing any breastfeeding
of their infant at 6 months of age 43.1% +/- 1.3
25% of mothers continuing any breastfeeding
of their infant at 12 months of age 21.4% +/- 1.1
EXCLUSIVE BREASTFEEDING
60% of mothers exclusively breastfeeding
their infant through 3 months of age 31.5% +/- 1.3
25% of mothers exclusively breastfeeding
their infant through 6 months of age 11.9% +/- 0.9
CDC, 2008
Exclusive Breastfeeding at 6 months
2000 2005
CDC, 2008
Breastfeeding Rates (any) in US
CDC, 2008
Exclusive Breastfeeding Rates in US
CDC, 2008
Disparities in Breastfeeding
The following groups have the lowest
breastfeeding rates:
• Non-Hispanic blacks
• Low maternal education
• Poverty income ratio <100%
• Receiving WIC
• Age <20yrs
• Unmarried
CDC, 2008
Discontinuation Rates
• In the 1st week after birth - 25%
• Between 1st
and 2nd
week - 10%
• Between 2nd
week and 2mo - 40%
Why?
Ertem et al, 2001
Obstacles to Breastfeeding
Initiation and Continuation
• Lack of confidence in breastfeeding
• Lack of prenatal breastfeeding education
• Nipple pain and ineffective latch
• Perceived insufficient milk supply
• Early formula supplementation
• Lack of early skin-skin contact and early
breastfeeding
• Lack of support from hospital staff
• Lack of social support
• Not recognizing early hunger cues
• Engorgement or mastitis
• Returning to work
• Concerns about public breastfeeding
• Media portrayal of bottle feeding as the norm
Lack of Confidence in Breastfeeding
• This is the cause of most early discontinuations*
• Earlier postpartum follow-up visits, at 3-5 days and
at 7-14 days, can provide an opportunity for the
physician to intervene, help with any issues and
reinforce the importance of continued
breastfeeding**
*Ertem et al, 2001; **Guise et al, 2003
Lack of Prenatal Breastfeeding
Education
• A prenatal educational program is the most
effective intervention to promote initiation of
breastfeeding is
• A systematic review and meta-analysis found that
for every 3-5 women attending a program, one
additional mother would initiate and continue
breastfeeding for up to 3 months*.
*Guise et al, 2003
Nipple Pain and
Ineffective Latch
• Breastfeeding should not be painful
• Pain is often result of ineffective positioning
and latch, which can damage the nipple
• Correct positioning will have infant well
supported at level of the breast, nose to nipple
• Correct latch will be asymmetric with more
areola visible above infant’s mouth
• Nipple must reach until infant’s junction of hard
and soft palate
• Infant’s chin should touch the breast
http://www.ameda.com/breastfeeding
Perceived Insufficient Milk Supply
• Occurs in 50% of mothers and is a frequent cause
of early discontinuation of breastfeeding
• This perception may be real to many mothers but
often is not valid
• Patients may think milk supply is inadequate
because of soft breasts after birth
• Normal physiology is for breast milk to increase
over first several days, usually accompanied by
breast fullness
• Breast fullness then lessens after the 2nd
week but
does not indicate decrease in milk supply
International Lactation Consultant Association, 2005
The first 24hrs
• Mothers produce 30-100 ml of colostrum in
the first 24 hours, with only 2-10 ml per
feeding on day 1
• So how will that fill the infant?
International Lactation Consultant Association, 2005
Infant Stomachs
are Very Small!
Day 1
Size of marble
Capacity 5-7ml Day 3
Size of ping pong ball
Capacity 22-27ml
Day 10
Size of extra large chicken egg
Capacity 22-27ml
http://www.ameda.com/breastfeeding/started/stomach.aspx
Breast Feeding-Issues and Support in US  .ppt
Perceived Insufficient Milk Supply
• Mothers should feed infants on demand, at least
every 3hrs, with each feeding lasting 20-30mins,
this will help produce more milk
• The first few weeks are critical to establishing the
milk supply
International Lactation Consultant Association, 2005
Signs of Effective Breastfeeding
in the Infant
• Wt loss <7% with no wt loss after day 3,
wt gain by day 5, and back to birth wt by day 10
• At least 3 bowel movements per 24hrs after day 1
• Bowel movements that go from
black meconium on day 1
to seedy yellow by day 5
• At least 6 clear urinations per day by day 4
• Satisfied and content after feedings
• Audible swallowing during feedings
International Lactation Consultant Association, 2005
Signs of Effective Breastfeeding
in the Mother
• Noticeable increase in firmness, weight and
size of breasts and noticeable increase in
milk volume and composition by day 5
• Nipples show no evidence of damage
• Breast fullness relieved by breastfeeding
International Lactation Consultant Association, 2005
Lack of Social Support for
Breastfeeding
• RCTs have showed partner education
resulted in an 33% increase of breastfeeding
initiation*
• One RCT showed that partner support
resulted in a 10% increase of exclusive
breastfeeding at 6mo**
*Wolfberg et al, 2004, **Pisacane et al, 2005
Breast Feeding-Issues and Support in US  .ppt
Lack of Skin-skin Contact and
Early Breastfeeding
• A 2003 Cochrane Review found that
immediate skin-to-skin contact between
mother and newborn improves breastfeeding
outcomes.* Other benefits include improved
maternal affectionate behavior, attachment
and shorter infant crying times.**
• The AAP recommends that postpartum
breastfeeding occur within the first hour of
life, even if weighing, bathing, or
administering medications are delayed.^
*Anderson et al, 2003; **Moore et al, 2007;^Gartner et al, 2005
Early Formula Supplementation
• One study showed highest rates of formula
supplementation occurring between 7pm-9am,
regardless of the time of birth, to allow the mother to
“get some rest”.*
• Another study showed that one or more formula
feedings can adversely affect breastfeeding
duration.**
• Formula feedings decrease breastmilk supply
because of reduced demand
• Plastic nipples provide instant gratification of milk,
may accustomize infants to its texture and to suckle
softer, making it difficult to go back to the breast
*Gagnon et al, 2005; **Hill et al, 1997
Lack of Support from Hospital Staff
• Facilities that adopt the Baby Friendly
Hospital Initiative (BFHI) have shown higher
rates of breastfeeding initiation.
• What is the BFHI?
The Baby Friendly Hospital Initiative
• Global program launched by WHO and UNICEF in
1991 to encourage and recognize hospitals and
birthing centers that offer an optimal level of care
for lactation.
• The BFHI assists hospitals in giving breastfeeding
mothers the information, confidence, and skills
needed to successfully initiate and continue
breastfeeding their babies and gives special
recognition to hospitals that have done so.
Baby Friendly USA, http://www.babyfriendlyusa.org/eng/03.html
The Baby Friendly Health Initiative
Promotes the Ten Steps to Successful Breastfeeding
for Hospitals, as outlined by UNICEF/WHO:
1 - Maintain a written breastfeeding policy that is
routinely communicated to all health care staff.
2 - Train all health care staff in skills necessary to
implement this policy.
3 - Inform all pregnant women about the benefits and
management of breastfeeding.
4 - Help mothers initiate breastfeeding within one
hour of birth.
Baby Friendly USA, http://www.babyfriendlyusa.org/eng/03.html
5 - Show mothers how to breastfeed and maintain
lactation, even if separated from their infants.
6 - Give infants no food or drink other than breastmilk,
unless medically indicated.
7 - Practice “rooming in” together 24 hours a day.
8 - Encourage unrestricted breastfeeding.
9 - Give no pacifiers or artificial nipples to
breastfeeding infants.
10 - Foster establishment of breastfeeding support
groups and refer mothers to them on discharge
from the hospital or clinic
The Baby Friendly Health Initiative
Baby Friendly USA, http://www.babyfriendlyusa.org/eng/03.html
Designation as a Baby-Friendly
Institution
Designation as ‘Baby-Friendly’ can only occur with
• Implementation of the 10 steps to support
successful breastfeeding
and
• Commitment to not use free or low-cost breastmilk
substitutes, feeding bottles or teats
Baby Friendly USA, http://www.babyfriendlyusa.org/eng/03.html
No Free Formula
Samples or
Coupons!
• Convincing hospital administrators to pay for
something they can get for free may be
difficult
• But has potential for maintaining
breastfeeding initiation rates above 80%*
*Merewood et al, 2005
Breast Feeding-Issues and Support in US  .ppt
Prevalence of Baby-Friendly Facilities
• Since the BFHI began, more than 15,000
facilities in 134 countries have been awarded
Baby-Friendly status. In many areas where
hospitals have been designated Baby-
Friendly, more mothers are breastfeeding
their infants, and child health has improved.
• As of 9/08, there are 67 baby friendly
hospitals in the US. New York City’s Harlem
Hospital was recently awarded baby friendly
status, and is the only such hospital in NYC.*
*Baby Friendly USA, http://www.babyfriendlyusa.org/eng/03.html
Successes of BFHI
• In Cuba, 49 of the country's 56 hospitals and
maternity facilities are Baby-Friendly, and rates
of exclusive breastfeeding at 4 months tripled in
6 years - from 25% in 1990 to 72% in 1996.
• In the first 2 years of BFHI implementation at
Central Hospital in Gabon, cases of neonatal
diarrhea fell by 15%, diarrheal dehydration
declined by 14% and infant mortality fell by 8%.
http://www.unicef.org/programme/breastfeeding/baby.htm
Successes of BFHI
• In China, which now has more than 6,000
Baby-Friendly Hospitals, exclusive
breastfeeding in rural areas rose from 29% in
1992 to 68% in 1994; in urban areas, the
increase was from 10% to 48%.
• In the US, Boston Medical Center increased
breastfeeding initiation rates in black women
from 34% in 1995 to 74% in 1999 after
implementing BFHI*
http://www.unicef.org/programme/breastfeeding/baby.htm; *Phillip et al, 2001
What can we do if we’re not in a
Baby-Friendly facility?
• Physicians can write orders specifying
immediate skin-skin contact, initiation of
breastfeeding in 1st
hr of life, no formula
supplementation or pacifier use.*
• Twice daily evaluations of breastfeeding by
skilled health professionals also improves
breastfeeding initiation.**
*Keister et al, 2008; **Phillipp, Merewood, 2004.
Unique Role as Family Physicians
• Opportunity to emphasize breastfeeding
education beginning with preconception visits and
continuing throughout prenatal care, delivery,
postpartum care, and during ongoing care of the
family.
• In caring for a mother's immediate and extended
family, a family physician should encourage her
social support system to support breastfeeding.
Breastfeeding Helplines
• US Dept of Health and Human Services
1-800-994-9662 in English and Spanish
• La Leche League, present in every state and
worldwide http://www.lllusa.org
What did you learn today?
Can you identify all the risk factors for
breastfeeding discontinuation in the case
presented earlier?
Case revisited
• 19yo African American female P1 s/p
uncomplicated spontaneous vaginal delivery
of healthy baby girl at Weiler hospital in NYC.
• Mother did not have skin-skin contact or
attempt breastfeeding until 4hrs post partum.
• It is now post-partum day 1, and mother is
having difficulty breastfeeding. She does not
feel that she has enough milk, baby is not
latching on properly, and baby is being fed
formula to supplement.
Case revisited
• Mother is frustrated with breastfeeding, and
has only been advised by nurses and
physicians to keep trying. She has not met
with a lactation consultant.
• Mother and boyfriend did not attend prenatal
breastfeeding classes. She knows that
breastfeeding is better for her baby but does
not know why. Her boyfriend and family are
ambivalent about breastfeeding.
• Mother did not finish high school, has WIC.
Plans to use both breastfeeding and formula
feeding at home.
References
• Anderson GC et al, 2003. Early Skin-skin Contact for Mothers and their Healthy New-born
Infants. Cochrane Database Syst Rev. 2:CD003519
• Baby Friendly USA. http://www.babyfriendlyusa.org/eng/03.html, last accessed on 9/22/08.
• Center for Disease Control and Prevention, 2008. Breastfeeding Among U.S. Children Born
1999—2005, CDC National Immunization Survey.
http://www.cdc.gov/breastfeeding/data/NIS_data/index.htm last accessed 9/21/08
• Ertem IO et al, 2001. The timing and predictors of the early termination of breastfeeding.
107(3):543-548
• Gagnon AJ et al, 2005. In-hospital formula supplementation of healthy breastfeeding
newborns. J Hum Lact 21(4):397-405
• Gartner LM et al. American Academy of Pediatrics: Breastfeeding and the use of Human
Milk. Pediatrics. 115(2):496-506
• Guise JM et al, 2003. The effectiveness of primary care-based interventions to promote
breastfeeding: systematic evidence review and meta-analysis for the US Preventive
Services Task Force. Ann Fam Med 1(2):70-78
• Hill PD et al, 1997. Does early supplementation affect long-term breastfeeding? Clin Pediatr
36(6):345-350
• Keister D et al, 2008. Strategies for Breastfeeding Success. Am Fam Phys 78(2):225-232
References
• Merewood A et al, 2005. Breastfeeding rates in US Baby-Friendly hospitals: results of a national
survey. Pediatrics 116(3):628-634
• Meyers D, Turner-Maffel C, 2008. Improved Breastfeeding Success through the Baby-Friendly
Hospital Initiative. Am Fam Phys 78(2):180-181
• Moore ER et al, 2007. Early Skin-skin Contact for Mothers and their Healthy Newborn Infants.
Cochrane Database Syst Rev. 3:CD003519
• Phillipp BL et al, 2001. Baby-friendly Hospital Initiative improves breastfeeding initiation rates in a
US hospital setting. Pediatrics 108(3):677-681
• Phillipp BL, Merewood A, 2004. The Baby-Friendly Way: the best breastfeeding start. Pediatr Clin
North Am. 51(3):761-783
• Pisacane A et al, 2005. A Controlled Trial of the Father’s Role in Breastfeeding Promotion. Pediatrics
116(4):494-498
• Sinusas K, 2008. Why can’t I get my patients to exclusively breastfeed their babies? Am Fam Phys
78(2):265-268
• United Nations Children Fund. The Baby Friendly Hospital Initiative.
http://www.unicef.org/programme/breastfeeding/baby.htm last accessed 9/21/08
• Wolfberg AJ et al, 2004. Dads as breastfeeding advocates: results from a randomized controlled trial
of an educational intervention. Am J Obstet Gynecol 191(3):708-712
Breast Feeding-Issues and Support in US  .ppt

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Breast Feeding-Issues and Support in US .ppt

  • 1. Obstacles to Breastfeeding in the US and Strategies for Success Asiya S. Tschannerl, PGY-1
  • 2. Case Presentation • 19yo African American female P1 s/p uncomplicated spontaneous vaginal delivery of healthy baby girl at Weiler hospital in NYC. • Mother did not have skin-skin contact or attempt breastfeeding until 4hrs post partum. • It is now post-partum day 1, and mother is having difficulty breastfeeding. She does not feel that she has enough milk, baby is not latching on properly, and baby is being fed formula to supplement.
  • 3. Case Presentation • Mother is frustrated with breastfeeding, and has only been advised by nurses and physicians to keep trying. She has not met with a lactation consultant. • Mother and boyfriend did not attend prenatal breastfeeding classes. She knows that breastfeeding is better for her baby but does not know why. Her boyfriend and family are ambivalent about breastfeeding. • Mother did not finish high school, has WIC. Plans to use both breastfeeding and formula feeding at home.
  • 4. • WHO, UNICEF, AAFP, AAP and ACOG have all composed policy statements strongly supporting breastfeeding • Why? Guidelines are to Breastfeed
  • 5. Benefits of Breastfeeding • Disease prevention- reduces risk of asthma, Hodgkin’s disease, hypercholesterolemia, leukemia, obesity, types 1&2 diabetes, reduces hospitalizations for lower respiratory illnesses and SIDS • Immunological- decreases bacterial meningitis, bacteremia, diarrhea, late-onset sepsis, necrotizing enterocolitis, otitis media, respiratory tract infections, urinary tract infections • Developmental- improved developmental outcomes in premature infants, increased IQ 6- 7points Keister et al, 2008
  • 7. Benefits of Breastfeeding • Maternal Health- decreased risk of breast and ovarian cancers, decreased post-partum bleeding, earlier return to prepregnancy weight, lactation amenorrhea • Psychological- analgesic effects during painful procedures • Nutritional- species specific, superior to substitutes Keister et al, 2008
  • 8. Breastfeeding is the physiologic norm for mammalian mothers and babies
  • 9. Benefits of Breastfeeding • Environmental- Decreased disposal of formula cans and bottles • Economical- decreases annual health care costs by $3.6billion, decreases cost for public supplementation programs (WIC), decreases sick care visits, decreases maternal work absenteeism • And best of all, it is entirely… Keister et al, 2008
  • 10. FREE!
  • 11. …and is composed entirely of
  • 12. …which has led to promotion of breastfeeding worldwide by healthcare agencies
  • 14. Healthy People 2010 • Launched in 2000 by the Department of Health and Human Services • Builds on similar initiatives pursued over the preceding two decades • A comprehensive, nationwide health promotion and disease prevention agenda • Contains 467 objectives designed to serve as a framework for improving the health of all people in the United States during the first decade of the 21st century, and breastfeeding is one of them!
  • 15. Healthy People 2010 Initiative- Aims for Breastfeeding in the US Aims are for at least • 75% of all mothers to attempt breastfeeding • 50% to continue any breastfeeding for 6mo • 25% to continue any breastfeeding for 1yr • 60% exclusive breastfeeding through 3mo • 25% exclusive breastfeeding through 6mo • WHO, AAFP and AAP support continued breastfeeding up to 2yrs or beyond.
  • 16. Healthy People 2010 Initiative- Aims for Breastfeeding in the US • Data from 2005 show that we are close to achieving the initiation and continuation rates, but are well short of the exclusive breastfeeding rates
  • 17. Health People 2010 Objectives National 2005 Rates in US INITIATION AND DURATION OF BREASTFEEDING 75% of mothers initiating breastfeeding 74.2% +/- 1.2 50% of mothers continuing any breastfeeding of their infant at 6 months of age 43.1% +/- 1.3 25% of mothers continuing any breastfeeding of their infant at 12 months of age 21.4% +/- 1.1 EXCLUSIVE BREASTFEEDING 60% of mothers exclusively breastfeeding their infant through 3 months of age 31.5% +/- 1.3 25% of mothers exclusively breastfeeding their infant through 6 months of age 11.9% +/- 0.9 CDC, 2008
  • 18. Exclusive Breastfeeding at 6 months 2000 2005 CDC, 2008
  • 19. Breastfeeding Rates (any) in US CDC, 2008
  • 20. Exclusive Breastfeeding Rates in US CDC, 2008
  • 21. Disparities in Breastfeeding The following groups have the lowest breastfeeding rates: • Non-Hispanic blacks • Low maternal education • Poverty income ratio <100% • Receiving WIC • Age <20yrs • Unmarried CDC, 2008
  • 22. Discontinuation Rates • In the 1st week after birth - 25% • Between 1st and 2nd week - 10% • Between 2nd week and 2mo - 40% Why? Ertem et al, 2001
  • 24. • Lack of confidence in breastfeeding • Lack of prenatal breastfeeding education • Nipple pain and ineffective latch • Perceived insufficient milk supply • Early formula supplementation • Lack of early skin-skin contact and early breastfeeding • Lack of support from hospital staff • Lack of social support • Not recognizing early hunger cues • Engorgement or mastitis • Returning to work • Concerns about public breastfeeding • Media portrayal of bottle feeding as the norm
  • 25. Lack of Confidence in Breastfeeding • This is the cause of most early discontinuations* • Earlier postpartum follow-up visits, at 3-5 days and at 7-14 days, can provide an opportunity for the physician to intervene, help with any issues and reinforce the importance of continued breastfeeding** *Ertem et al, 2001; **Guise et al, 2003
  • 26. Lack of Prenatal Breastfeeding Education • A prenatal educational program is the most effective intervention to promote initiation of breastfeeding is • A systematic review and meta-analysis found that for every 3-5 women attending a program, one additional mother would initiate and continue breastfeeding for up to 3 months*. *Guise et al, 2003
  • 27. Nipple Pain and Ineffective Latch • Breastfeeding should not be painful • Pain is often result of ineffective positioning and latch, which can damage the nipple • Correct positioning will have infant well supported at level of the breast, nose to nipple • Correct latch will be asymmetric with more areola visible above infant’s mouth • Nipple must reach until infant’s junction of hard and soft palate • Infant’s chin should touch the breast http://www.ameda.com/breastfeeding
  • 28. Perceived Insufficient Milk Supply • Occurs in 50% of mothers and is a frequent cause of early discontinuation of breastfeeding • This perception may be real to many mothers but often is not valid • Patients may think milk supply is inadequate because of soft breasts after birth • Normal physiology is for breast milk to increase over first several days, usually accompanied by breast fullness • Breast fullness then lessens after the 2nd week but does not indicate decrease in milk supply International Lactation Consultant Association, 2005
  • 29. The first 24hrs • Mothers produce 30-100 ml of colostrum in the first 24 hours, with only 2-10 ml per feeding on day 1 • So how will that fill the infant? International Lactation Consultant Association, 2005
  • 30. Infant Stomachs are Very Small! Day 1 Size of marble Capacity 5-7ml Day 3 Size of ping pong ball Capacity 22-27ml Day 10 Size of extra large chicken egg Capacity 22-27ml http://www.ameda.com/breastfeeding/started/stomach.aspx
  • 32. Perceived Insufficient Milk Supply • Mothers should feed infants on demand, at least every 3hrs, with each feeding lasting 20-30mins, this will help produce more milk • The first few weeks are critical to establishing the milk supply International Lactation Consultant Association, 2005
  • 33. Signs of Effective Breastfeeding in the Infant • Wt loss <7% with no wt loss after day 3, wt gain by day 5, and back to birth wt by day 10 • At least 3 bowel movements per 24hrs after day 1 • Bowel movements that go from black meconium on day 1 to seedy yellow by day 5 • At least 6 clear urinations per day by day 4 • Satisfied and content after feedings • Audible swallowing during feedings International Lactation Consultant Association, 2005
  • 34. Signs of Effective Breastfeeding in the Mother • Noticeable increase in firmness, weight and size of breasts and noticeable increase in milk volume and composition by day 5 • Nipples show no evidence of damage • Breast fullness relieved by breastfeeding International Lactation Consultant Association, 2005
  • 35. Lack of Social Support for Breastfeeding • RCTs have showed partner education resulted in an 33% increase of breastfeeding initiation* • One RCT showed that partner support resulted in a 10% increase of exclusive breastfeeding at 6mo** *Wolfberg et al, 2004, **Pisacane et al, 2005
  • 37. Lack of Skin-skin Contact and Early Breastfeeding • A 2003 Cochrane Review found that immediate skin-to-skin contact between mother and newborn improves breastfeeding outcomes.* Other benefits include improved maternal affectionate behavior, attachment and shorter infant crying times.** • The AAP recommends that postpartum breastfeeding occur within the first hour of life, even if weighing, bathing, or administering medications are delayed.^ *Anderson et al, 2003; **Moore et al, 2007;^Gartner et al, 2005
  • 38. Early Formula Supplementation • One study showed highest rates of formula supplementation occurring between 7pm-9am, regardless of the time of birth, to allow the mother to “get some rest”.* • Another study showed that one or more formula feedings can adversely affect breastfeeding duration.** • Formula feedings decrease breastmilk supply because of reduced demand • Plastic nipples provide instant gratification of milk, may accustomize infants to its texture and to suckle softer, making it difficult to go back to the breast *Gagnon et al, 2005; **Hill et al, 1997
  • 39. Lack of Support from Hospital Staff • Facilities that adopt the Baby Friendly Hospital Initiative (BFHI) have shown higher rates of breastfeeding initiation. • What is the BFHI?
  • 40. The Baby Friendly Hospital Initiative • Global program launched by WHO and UNICEF in 1991 to encourage and recognize hospitals and birthing centers that offer an optimal level of care for lactation. • The BFHI assists hospitals in giving breastfeeding mothers the information, confidence, and skills needed to successfully initiate and continue breastfeeding their babies and gives special recognition to hospitals that have done so. Baby Friendly USA, http://www.babyfriendlyusa.org/eng/03.html
  • 41. The Baby Friendly Health Initiative Promotes the Ten Steps to Successful Breastfeeding for Hospitals, as outlined by UNICEF/WHO: 1 - Maintain a written breastfeeding policy that is routinely communicated to all health care staff. 2 - Train all health care staff in skills necessary to implement this policy. 3 - Inform all pregnant women about the benefits and management of breastfeeding. 4 - Help mothers initiate breastfeeding within one hour of birth. Baby Friendly USA, http://www.babyfriendlyusa.org/eng/03.html
  • 42. 5 - Show mothers how to breastfeed and maintain lactation, even if separated from their infants. 6 - Give infants no food or drink other than breastmilk, unless medically indicated. 7 - Practice “rooming in” together 24 hours a day. 8 - Encourage unrestricted breastfeeding. 9 - Give no pacifiers or artificial nipples to breastfeeding infants. 10 - Foster establishment of breastfeeding support groups and refer mothers to them on discharge from the hospital or clinic The Baby Friendly Health Initiative Baby Friendly USA, http://www.babyfriendlyusa.org/eng/03.html
  • 43. Designation as a Baby-Friendly Institution Designation as ‘Baby-Friendly’ can only occur with • Implementation of the 10 steps to support successful breastfeeding and • Commitment to not use free or low-cost breastmilk substitutes, feeding bottles or teats Baby Friendly USA, http://www.babyfriendlyusa.org/eng/03.html
  • 44. No Free Formula Samples or Coupons! • Convincing hospital administrators to pay for something they can get for free may be difficult • But has potential for maintaining breastfeeding initiation rates above 80%* *Merewood et al, 2005
  • 46. Prevalence of Baby-Friendly Facilities • Since the BFHI began, more than 15,000 facilities in 134 countries have been awarded Baby-Friendly status. In many areas where hospitals have been designated Baby- Friendly, more mothers are breastfeeding their infants, and child health has improved. • As of 9/08, there are 67 baby friendly hospitals in the US. New York City’s Harlem Hospital was recently awarded baby friendly status, and is the only such hospital in NYC.* *Baby Friendly USA, http://www.babyfriendlyusa.org/eng/03.html
  • 47. Successes of BFHI • In Cuba, 49 of the country's 56 hospitals and maternity facilities are Baby-Friendly, and rates of exclusive breastfeeding at 4 months tripled in 6 years - from 25% in 1990 to 72% in 1996. • In the first 2 years of BFHI implementation at Central Hospital in Gabon, cases of neonatal diarrhea fell by 15%, diarrheal dehydration declined by 14% and infant mortality fell by 8%. http://www.unicef.org/programme/breastfeeding/baby.htm
  • 48. Successes of BFHI • In China, which now has more than 6,000 Baby-Friendly Hospitals, exclusive breastfeeding in rural areas rose from 29% in 1992 to 68% in 1994; in urban areas, the increase was from 10% to 48%. • In the US, Boston Medical Center increased breastfeeding initiation rates in black women from 34% in 1995 to 74% in 1999 after implementing BFHI* http://www.unicef.org/programme/breastfeeding/baby.htm; *Phillip et al, 2001
  • 49. What can we do if we’re not in a Baby-Friendly facility? • Physicians can write orders specifying immediate skin-skin contact, initiation of breastfeeding in 1st hr of life, no formula supplementation or pacifier use.* • Twice daily evaluations of breastfeeding by skilled health professionals also improves breastfeeding initiation.** *Keister et al, 2008; **Phillipp, Merewood, 2004.
  • 50. Unique Role as Family Physicians • Opportunity to emphasize breastfeeding education beginning with preconception visits and continuing throughout prenatal care, delivery, postpartum care, and during ongoing care of the family. • In caring for a mother's immediate and extended family, a family physician should encourage her social support system to support breastfeeding.
  • 51. Breastfeeding Helplines • US Dept of Health and Human Services 1-800-994-9662 in English and Spanish • La Leche League, present in every state and worldwide http://www.lllusa.org
  • 52. What did you learn today? Can you identify all the risk factors for breastfeeding discontinuation in the case presented earlier?
  • 53. Case revisited • 19yo African American female P1 s/p uncomplicated spontaneous vaginal delivery of healthy baby girl at Weiler hospital in NYC. • Mother did not have skin-skin contact or attempt breastfeeding until 4hrs post partum. • It is now post-partum day 1, and mother is having difficulty breastfeeding. She does not feel that she has enough milk, baby is not latching on properly, and baby is being fed formula to supplement.
  • 54. Case revisited • Mother is frustrated with breastfeeding, and has only been advised by nurses and physicians to keep trying. She has not met with a lactation consultant. • Mother and boyfriend did not attend prenatal breastfeeding classes. She knows that breastfeeding is better for her baby but does not know why. Her boyfriend and family are ambivalent about breastfeeding. • Mother did not finish high school, has WIC. Plans to use both breastfeeding and formula feeding at home.
  • 55. References • Anderson GC et al, 2003. Early Skin-skin Contact for Mothers and their Healthy New-born Infants. Cochrane Database Syst Rev. 2:CD003519 • Baby Friendly USA. http://www.babyfriendlyusa.org/eng/03.html, last accessed on 9/22/08. • Center for Disease Control and Prevention, 2008. Breastfeeding Among U.S. Children Born 1999—2005, CDC National Immunization Survey. http://www.cdc.gov/breastfeeding/data/NIS_data/index.htm last accessed 9/21/08 • Ertem IO et al, 2001. The timing and predictors of the early termination of breastfeeding. 107(3):543-548 • Gagnon AJ et al, 2005. In-hospital formula supplementation of healthy breastfeeding newborns. J Hum Lact 21(4):397-405 • Gartner LM et al. American Academy of Pediatrics: Breastfeeding and the use of Human Milk. Pediatrics. 115(2):496-506 • Guise JM et al, 2003. The effectiveness of primary care-based interventions to promote breastfeeding: systematic evidence review and meta-analysis for the US Preventive Services Task Force. Ann Fam Med 1(2):70-78 • Hill PD et al, 1997. Does early supplementation affect long-term breastfeeding? Clin Pediatr 36(6):345-350 • Keister D et al, 2008. Strategies for Breastfeeding Success. Am Fam Phys 78(2):225-232
  • 56. References • Merewood A et al, 2005. Breastfeeding rates in US Baby-Friendly hospitals: results of a national survey. Pediatrics 116(3):628-634 • Meyers D, Turner-Maffel C, 2008. Improved Breastfeeding Success through the Baby-Friendly Hospital Initiative. Am Fam Phys 78(2):180-181 • Moore ER et al, 2007. Early Skin-skin Contact for Mothers and their Healthy Newborn Infants. Cochrane Database Syst Rev. 3:CD003519 • Phillipp BL et al, 2001. Baby-friendly Hospital Initiative improves breastfeeding initiation rates in a US hospital setting. Pediatrics 108(3):677-681 • Phillipp BL, Merewood A, 2004. The Baby-Friendly Way: the best breastfeeding start. Pediatr Clin North Am. 51(3):761-783 • Pisacane A et al, 2005. A Controlled Trial of the Father’s Role in Breastfeeding Promotion. Pediatrics 116(4):494-498 • Sinusas K, 2008. Why can’t I get my patients to exclusively breastfeed their babies? Am Fam Phys 78(2):265-268 • United Nations Children Fund. The Baby Friendly Hospital Initiative. http://www.unicef.org/programme/breastfeeding/baby.htm last accessed 9/21/08 • Wolfberg AJ et al, 2004. Dads as breastfeeding advocates: results from a randomized controlled trial of an educational intervention. Am J Obstet Gynecol 191(3):708-712