Brendan Cahill Presentation
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The document compares the traditional publishing process to Open Road's alternative process. The traditional process involves multiple parties like agents and publishers and can take up to a year. Open Road's process streamlines this by removing unnecessary steps and shortening the cycle time to around 120 days. The rest of the document discusses how Open Road uses new marketing paradigms like connecting authors directly with readers through various online communities, social networks, blogs, videos and photos to build authentic relationships. This allows authors to promote and sell their books outside the traditional publisher and retailer model.
Brendan Cahill Presentation
- 1. Pioneering an Alternative Publishing Model Brendan Cahill 15 December 2010
- 2. Traditional publishing process Key publisher activities in red Author Agent Editor Production Sales Retailer writes sells acquires copyedits catalogs displays novel book rights rights, designs solicits book, on for max edits typesets fulfills makes spec advance ms proofs markets sale prints Total cycle time: One year 2
- 3. Open Road’s publishing process Key publisher activities in red Author Agent Editor Production Marketing Retailer writes acquires copyedits displays initiates ebook, novel rights, designs fulfills book makes on edits typesets markets deal sale spec ms proofs Total cycle time:~120 days 3
- 5. Traditional marketing author publisher retailer retailer retailer retailer reader
- 6. New paradigm marketing Creating authentic connections between the author and the reader
- 7. New paradigm marketing Creating authentic connections between the author and the reader reader author
- 8. New paradigm marketing Creating authentic connections between the author and the reader reader author CONTENT COMMUNITIES Neatorama Aisledash Foxnews/Opinion Associated Content
- 9. New paradigm marketing Creating authentic connections between the author and the reader reader author CONTENT COMMUNITIES SOCIAL NETWORKS Neatorama hi5 Aisledash facebook Foxnews/Opinion friendster Associated Content orkut myspace LinkedIn
- 10. New paradigm marketing Creating authentic connections between the author and the reader reader author CONTENT COMMUNITIES SOCIAL NETWORKS BLOGS/MICROBLOGS Neatorama hi5 WordPress Aisledash facebook twitter Foxnews/Opinion friendster Yammer Associated Content orkut tumblr myspace Shutterfly LinkedIn Blogger
- 11. New paradigm marketing Creating authentic connections between the author and the reader reader author CONTENT COMMUNITIES SOCIAL NETWORKS BLOGS/MICROBLOGS VIDEO / PHOTOS Neatorama hi5 WordPress YouTube Aisledash facebook twitter Blip.tv Foxnews/Opinion friendster Yammer Flickr Associated Content orkut tumblr Vimeo myspace Shutterfly Google Videos LinkedIn Blogger ClipShack Photobucket
- 12. New paradigm marketing Creating authentic connections between the author and the reader reader author CONTENT COMMUNITIES SOCIAL NETWORKS BLOGS/MICROBLOGS VIDEO / PHOTOS RETAIL AND RATINGS Neatorama hi5 WordPress YouTube amazon.com Aisledash facebook twitter Blip.tv Apple iBooks Foxnews/Opinion friendster Yammer Flickr GoodReads Associated Content orkut tumblr Vimeo Library Thing myspace Shutterfly Google Videos Shelfari LinkedIn Blogger ClipShack Photobucket
- 13. New paradigm marketing Creating authentic connections between the author and the reader reader author CONTENT COMMUNITIES SOCIAL NETWORKS BLOGS/MICROBLOGS VIDEO / PHOTOS RETAIL AND RATINGS Neatorama hi5 WordPress YouTube amazon.com Aisledash facebook twitter Blip.tv Apple iBooks Foxnews/Opinion friendster Yammer Flickr GoodReads Associated Content orkut tumblr Vimeo Library Thing myspace Shutterfly Google Videos Shelfari LinkedIn Blogger ClipShack Photobucket