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Inclusive Web Developement for Everyone
Bridging the
Empathy Gap
Moin✌️
⚓️Hamburg
🏅WTM, GDE & GirlCode Ambassador
🐈‍⬛Cat Mom
🤸🏻Aerialist & Dance Teacher
👩🏻‍💻Accessibility Engineer at Storyblok
@JsfnSchfr | 2024
Josefine Schaefer
Human Nature of
Assumption
Unconscious
Unconscious
Bias
Unconscious
Assumption
Unconscious
Exclusion
Unconscious
Ableism
Impact
on Technology
The Empathy Gap
Who Writes our Code?
Around 20% Women (Statista, 2022)
Who Writes our Code?
Around 20% Women (Statista, 2022)
43% of Professional Developers are 25-34 years old (Stack Overflow, 2022)
Who Writes our Code?
Around 20% Women (Statista, 2022)
43% of Professional Developers are 25-34 years old (Stack Overflow, 2022)
68.8% of the State of JS respondents are white
Who Writes our Code?
around 20% Women (Statista, 2022)
43% of Professional Developers are 25-34 years old (Stackoverflow, 2022)
68.8% of the State of JS respondents are white
Majority is able bodied / did not report any (temporary) disability
Who Writes our Code?
Who Writes our Code?
The Empathy Gap
Consequences
0.0% 20.0% 40.0% 60.0% 80.0% 100.0%
Low Contrast Text
Missing Alt Text
Empty Links
Missing form Input Labels
Empty Buttons
Missing Doc Lang
Most Common WCAG 2
failures on Home Pages.
— WebAIM One Million
0.0% 20.0% 40.0% 60.0% 80.0% 100.0%
Low Contrast Text
Missing Alt Text
Empty Links
Missing form Input Labels
Empty Buttons
Missing Doc Lang
The Empathy Gap
Consequences
Most Common WCAG 2
failures on Home Pages.
— WebAIM One Million
18.6%
Missing Doc Lang
0.0% 20.0% 40.0% 60.0% 80.0% 100.0%
Low Contrast Text
Missing Alt Text
Empty Links
Missing form Input Labels
Empty Buttons
Missing Doc Lang
The Empathy Gap
Consequences
Most Common WCAG 2
failures on Home Pages.
— WebAIM One Million
27.5%
Empty Buttons
Usually happens if an image is
wrapped in button, but didn’t
get alternative text.
0.0% 20.0% 40.0% 60.0% 80.0% 100.0%
Low Contrast Text
Missing Alt Text
Empty Links
Missing Form Input Labels
Empty Buttons
Missing Doc Lang
The Empathy Gap
Consequences
Most Common WCAG 2
failures on Home Pages.
— WebAIM One Million
45.9%
Missing Form Labels
0.0% 20.0% 40.0% 60.0% 80.0% 100.0%
Low Contrast Text
Missing Alt Text
Empty Links
Missing form Input Labels
Empty Buttons
Missing Doc Lang
The Empathy Gap
Consequences
Most Common WCAG 2
failures on Home Pages.
— WebAIM One Million
50.1%
Empty Links
0.0% 20.0% 40.0% 60.0% 80.0% 100.0%
Low Contrast Text
Missing Alt Text
Empty Links
Missing form Input Labels
Empty Buttons
Missing Doc Lang
The Empathy Gap
Consequences
Most Common WCAG 2
failures on Home Pages.
— WebAIM One Million
58.2%
Missing Alternative
Text
Missing Alternative
Text
0.0% 20.0% 40.0% 60.0% 80.0% 100.0%
Low Contrast Text
Missing Alt Text
Empty Links
Missing form Input Labels
Empty Buttons
Missing Doc Lang
The Empathy Gap
Consequences
Most Common WCAG 2
failures on Home Pages.
— WebAIM One Million
83.6%
Low Color Contrast
Simulation
Just 3% of the
Internet are
Accessible.
The True Cost of not
Implementing Web
Accessibility
Consequences
Consequences
Failing to comply
with Human Rights
01
Consequences
Law Suits & Legal
Consequences
Failing to comply
with Human Rights
01
02
Consequences
Law Suits & Legal
Consequences
Failing to comply
with Human Rights
Missed Business
Opportunities
01
02
03
One Billion
Bridging the Empathy Gap - Inclusive Web Development for everyone
Consequences
Law Suits & Legal
Consequences
Failing to comply
with Human Rights
Missed Business
Opportunities
Lost Revenue
01
02
03
04
Consequences
Law Suits & Legal
Consequences
Failing to comply
with Human Rights
Missed Business
Opportunities
Lost Revenue
Questionable UX
01
02
03
04
05
Consequences
Law Suits & Legal
Consequences
Failing to comply
with Human Rights
Missed Business
Opportunities
Lost Revenue
Questionable UX
01
02
03
04
05
Reduced User
Engagement
06
Consequences
Law Suits & Legal
Consequences
Failing to comply
with Human Rights
Missed Business
Opportunities
Lost Revenue
Questionable UX
Inefficiency
01
02
03
04
05
07
Reduced User
Engagement
06
Consequences
Law Suits & Legal
Consequences
Failing to comply
with Human Rights
Missed Business
Opportunities
Lost Revenue
Questionable UX
Inefficiency
Underminig
Corporate Social
Responsibility
01
02
03
04
05
07
08
Reduced User
Engagement
06
Consequences
Law Suits & Legal
Consequences
Failing to comply
with Human Rights
Missed Business
Opportunities
Lost Revenue
Questionable UX
Inefficiency
Underminig
Corporate Social
Responsibility
Negative Brand
Image
01
02
03
04
05
07
08
09
Reduced User
Engagement
06
Integrating Empathy
Developers
Designers
(UI / UX)
QA
Content
Creators
Web Accessibility
Roadmap
Define clear
accessibility goals
01
Roadmap
WCAG 2.1.AA
Define clear
accessibility goals
01
Roadmap
Define clear
accessibility goals
01
Identify most common
User Journey
02
Roadmap
Test top 3 pages first
Define clear
accessibility goals
01
Identify most common
User Journey
02
Roadmap
Run an initial audit
03
Define clear
accessibility goals
01
Identify most common
User Journey
02
Roadmap
Identify Low Hanging
Fruit & Prioritise
04
What issues are low
effort but high reward?
Run an initial audit
03
Define clear
accessibility goals
01
Identify most common
User Journey
02
Roadmap
Define clear
accessibility goals
01
Identify most common
User Journey
02
Identify Low Hanging
Fruit & Prioritise
04
Emphasize high code
quality
05
Run an initial audit
03
Roadmap
Define clear
accessibility goals
01
Identify most common
User Journey
02
Identify Low Hanging
Fruit & Prioritise
04
Emphasize high code
quality
05
Semantic HTML will
resolve many issues
Run an initial audit
03
Roadmap
Define clear
accessibility goals
01
Identify most common
User Journey
02
Identify Low Hanging
Fruit & Prioritise
04
Emphasize high code
quality
05
Automate where you
can
06
Add linters, automated
tests & pipelines
Run an initial audit
03
Roadmap
Define clear
accessibility goals
01
Identify most common
User Journey
02
Identify Low Hanging
Fruit & Prioritise
04
Emphasize high code
quality
05
Automate where you
can
06
Run an initial audit
03
Diversify your User
Personas
07
Roadmap
Define clear
accessibility goals
01
Identify most common
User Journey
02
Identify Low Hanging
Fruit & Prioritise
04
Emphasize high code
quality
05
Automate where you
can
06
Diversify your User
Personas
07
Run an initial audit
03
Think beyond the
Binary
Roadmap
Define clear
accessibility goals
01
Identify most common
User Journey
02
Identify Low Hanging
Fruit & Prioritise
04
Emphasize high code
quality
05
Automate where you
can
06
Run an initial audit
03
Diversify your User
Personas
07
Invest in User Testing
08
Include ‘native’ users of
assistive tech in QA
Roadmap
Define clear
accessibility goals
01
Identify most common
User Journey
02
Identify Low Hanging
Fruit & Prioritise
04
Emphasize high code
quality
05
Automate where you
can
06
Run an initial audit
03
Diversify your User
Personas
07
Invest in User Testing
08
Lots of actionable
steps! 🚀
The Web needs a
little more Empathy
@JsfnSchfr
linktr.ee/josefinesch
Josefine Schaefer
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Bridging the Empathy Gap - Inclusive Web Development for everyone