BrightEdge Share15 - CM206: Content Measurement Metrics: Pages & Performance - Chris Bennett
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This document discusses content marketing metrics and strategies for success, including focusing on high value keywords from keyword research, tracking keywords that bring traffic to content, and creating altruistic content inspired by keywords that provides value to users. Case studies are presented showing content that ranked for hundreds of keywords and brought thousands of daily visits without going viral. The document also discusses keywords for B2B content about sales pitches and strategies for graphics with SEO.
BrightEdge Share15 - CM206: Content Measurement Metrics: Pages & Performance - Chris Bennett
- 1. The leading industry event by digital marketers for digital marketers powered by BRIGHTEDGE Content Measurement Metrics How to always succeed with content marketing
- 4. @brightedge #share15 Incase you missed it…
- 5. @brightedge #share15 We all know that Keywords are important for SEO
- 6. @brightedge #share15 Start with Data Cube
- 8. @brightedge #share15 Sort by Value
- 9. @brightedge #share15 Just by focusing on keywords with High Value
- 10. @brightedge #share15 Dump it all into a spreadsheet, prioritize by “Value”
- 11. @brightedge #share15 The ideas will form from the research
- 14. @brightedge #share15 22k searches a mo
- 15. @brightedge #share15 - 302 Different Keywords bringing traffic - 75 Keywords in the top 10 - 1,300 visits a day
- 17. @brightedge #share15 Again not Viral
- 18. @brightedge #share15 - 1,300 Different Keywords bringing traffic - 100 Keywords in the top 10 - 1,100 visits a day
- 19. @brightedge #share15 Again: focus on Keyword Value
- 20. @brightedge #share15 I know, recipes are easy
- 21. @brightedge #share15 I know, recipes are easy just slap the word “Paleo” on it and it will work
- 22. @brightedge #share15 so lets talk B2B
- 23. @brightedge #share15 how to make a good sales pitch effective sales pitch effective sales presentations good sales pitch lines how to pitch a sale the perfect sales pitch writing a sales pitch a good sales pitch ow to make a sales pitch presentation successful sales pitch what is a good sales pitch making a sales pitch sales pitch template sales pitch outline how to make a sales presentation perfect sales pitch how to give a sales pitch great sales presentations how to sales pitch how to make a sale how to write a sales pitch how to make sales sales pitch script how to do sales how to create a sales pitch how to start a sales pitch creating a sales pitch sales pitch tips sales pitch book sales pitches that work how to give a sales presentation good sales best sales pitch best sales pitch examples best sales presentation best sales pitches the best sales pitch good sales pitch ideas how to make a sales call sales pitch templates phone sales pitch timeshare sales pitch best sales presentations how to make a good sales pitch effective sales pitch effective sales presentations good sales pitch lines how to pitch a sale the perfect sales pitch writing a sales pitch a good sales pitch how to make a sales pitch presentation successful sales pitch what is a good sales pitch making a sales pitch sales pitch template sales pitch outline how to make a sales presentation perfect sales pitch how to give a sales pitch great sales presentations how to sales pitch how to make a sale how to write a sales pitch how to make sales sales pitch script how to do sales how to create a sales pitch how to start a sales pitch creating a sales pitch sales pitch tips sales pitch book sales pitches that work how to give a sales presentation good sales best sales pitch best sales pitch examples best sales presentation best sales pitches the best sales pitch good sales pitch ideas how to make a sales call sales pitch templates phone sales pitch timeshare sales pitch best sales presentations how to make a good sales pitch effective sales pitch effective sales presentations good sales pitch lines how to pitch a sale the perfect sales pitch writing a sales pitch a good sales pitch how to make a sales pitch presentation successful sales pitch what is a good sales pitch making a sales pitch sales pitch template sales pitch outline how to make a sales presentation perfect sales pitch how to give a sales pitch great sales presentations how to sales pitch how to make a sale how to write a sales pitch how to make sales sales pitch script how to do sales how to create a sales pitch how to start a sales pitch creating a sales pitch sales pitch tips sales pitch book sales pitches that work how to give a sales presentation good sales best sales pitch best sales pitch examples best sales presentation best sales pitches the best sales pitch good sales pitch ideas how to make a sales call sales pitch templates phone sales pitch timeshare sales pitch best sales presentations how to make a good sales pitc effective sales pitch effective sales presentation good sales pitch lines how to pitch a sale the perfect sales pitch writing a sales pitch a good sales pitch how to make a sales pitch present successful sales pitch what is a good sales pitch making a sales pitch sales pitch template sales pitch outline how to make a sales presentati perfect sales pitch how to give a sales pitch great sales presentations how to sales pitch how to make a sale how to write a sales pitch how to make sales sales pitch script how to do sales how to create a sales pitch how to start a sales pitch creating a sales pitch sales pitch tips sales pitch book sales pitches that work how to give a sales presentati good sales best sales pitch best sales pitch examples best sales presentation best sales pitches the best sales pitch good sales pitch ideas how to make a sales call sales pitch templates phone sales pitch timeshare sales pitch best sales presentations grab those keywords
- 24. @brightedge #share15 • Almost 2 yrs old • 94 keywords in Top 10 • Over 219 unique keywords bringing traffic • July had 25 more keywords ranking in the top 10 than in June • 797 LinkedIn Shares https://www.salesforce.com/blog/2014/02/how-to-make-good-sales-pitch.html B2B
- 26. @brightedge #share15 Articles with proper keyword planning
- 27. @brightedge #share15 http://www.glasses.com/what-is-coachella Graphics need SEO too
- 28. @brightedge #share15 http://www.glasses.com/what-is-coachella Graphics need SEO too
- 30. @brightedge #share15 So to recap Spend enough time up front on keyword research Write content that is inspired by keywords Create altruistic content for the user Track test and prove Repeat
- 31. The leading industry event by digital marketers for digital marketers powered by BRIGHTEDGE @chrisbennett chris@97thfloor.com 97thFloor.com