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Bringing enterprise sensibilities to Google Maps
- 1. Bringing enterprise sensibilities to Google Maps Kevin Macdonald & Tim Merrill / June 19, 2009
- 2. Our Geospatial & Enterprise Credentials Our Relationship with Google Industry Trends Data Silos, BI & Other Use Cases Agenda
- 3. Google Earth Day (April ’08)
- 4. Consumer mapping innovators since 2001 Oracle SDO: Spatial extension to Oracle Database Demographics: Canadian census on a vector map TimTone: Coffee finder on cell phone and Blackberry On web, flash and mobile platforms Became our most exciting business unit within Thinkwrap Early Mapping / GIS Experience
- 5. FindByClick Zoomandgo Martha Stewart Obama SMS Convention & Inauguration University of Ottawa Trendero DFAIT GG&A plus a dozen or so smaller projects (< $10K) Google Maps Innovators since 2005
- 6. University of Ottawa Key features Search buildings Provide walking routes for students / faculty and visitors for on campus trips
- 7. Martha Stewart Key Features Selection options for products, retailers and locations Connections to product and store Geo-coding for all retail locations Mapping performance optimization
- 8. Obama Presidential Campaign Project completed in 12 days Key Features Real-time feedback from cellular devices via SMS Each star grows and changes color based on number of votes for a particular topic Handles 50 SMS messages per second
- 9. Google Partner for 2 years Enrolled in Google Enterprise Partner Program Projects for Google Earth Day 10^100 Free the Airwaves Google Carry-on (Airport terminal map) Obama Convention & Inauguration Google Gadgets (Ryan Seacrest, Andy Roddick, …) XPrize
- 10. Google Product Experience Map API Flash Map API Streetview Datastore / BigTables “ Google Cloud” App Engine (Python & Java) Google Gadgets Google Apps
- 11. Enterprise Experience Verticals: Banking, Government, Healthcare, Retail Disciplines: Project Management Identity Management, single-sign on E-commerce strategy and delivery Read more at thinkwrap.com
- 13. Segments & Use Cases B-B: Asset / Fleet Management Market Analysis / Business Intelligence B-C: “ Yellow Pages” / Locator Service Navigation Gaming: Carmen Sandiego, Dora Travel
- 14. Segments & Use Cases B-B: Asset / Fleet Management [ ESRI / MSFT ] Market Analysis / Business Intelligence [ ESRI ] B-C: “ Yellow Pages” / Locator Service Navigation [ Garmin / TomTom ] Gaming: Carmen Sandiego, Dora Travel
- 15. ESRI & Google Maps (2004)
- 16. In 2005
- 17. Last 12 Months
- 18. Except at ESRI HQ
- 19. The Pie is Much Bigger! Nokia and TomTom collectively paid 20 TIMES ESRI revenue for NAVTEQ and TeleAtlas maps Do these guys know something? Google owns mapping mindshare and is very well positioned in the consumer market
- 21. Information Silos Over the course of this presentation, e-commerce systems will process 5M credit card txns and 10 billion mouse clicks Databases have moved beyond transaction engines to become “containers of everything”: Compliance / SOX “ Just in case” Some of it must have a location component
- 22. BI / Analytics One big step beyond “Store locator” use case High value-add means high margins One client signing on (600 potential follow-on) Google has the right infrastructure in place: Google Earth Google Maps API for Flash Google MapReduce Google App Engine
- 23. Enterprise Challenge … we need to think about broadening data that’s available. We need to create an open system where information can facilitate productivity. Bill Meehan, director, Utilities Solutions at ESRI (May 10, 2009)
- 24. Google is a Product Company
- 25. … An integrated Product Company
- 27. Lakehead University One of 400,000 organizations that use Google Apps and related products Deployed Google Apps to each of its 38,000 staff, students and alumni The data and the map are two lego blocks Connect them together
- 28. Student Event Map Google Maps Google App Engine Google Docs Calendar
- 29. Optimize Fundraising Campaign Google Earth or Maps for Flash Google MapReduce Google Docs Spreadsheet Alumni member
- 30. Thank You!
- 31. Kevin Macdonald [email_address] Tim Merrill Bringing enterprise sensibilities to Google Maps [email_address] 416.904.0370