Broadcast and non broadcast products presentation
- 1. Broadcast Products There are many forms or Broadcast Products, for example drama and commentary, commercials, music and speech programming, recorded and live.
- 2. Terrestrial Radio: The programmes are sent to the radio from the station so the public can hear. Programmes are publicly broadcasted on a radio Recorded Radio: The audience can watch the recorded version of the original piece or download it. The recorded piece has sound and visual images. Live Radio: There is no delay. People speak anonymously about their lives/opinions.
- 3. Music Radio: A radio format where music is the main broadcast content. Speech Programming Radio: Talk shows, conversations with people from the audience. Commercial Radio: When a working budget is developed by selling radio commercials. This is how stations earn money and pay for their expenses.
- 4. Commentary Radio: Listeners are not able to see what is happening, e.g, football, horse racing, tennis etc. So the commentator is relied on. The commentator explains what’s happening and who is winning etc. Radio drama: Performance which is on the radio or published on audio media which is exaggerated and acoustic for example a CD or a tape. There is no visual content, sound effects or music. Digital Audio Broadcasting: Also known as high-definition radio and digital radio, audio broadcasting is when an analogue audio is converted into a digital signal in then it is transmitted in the AM or FM frequency range on a known channel.
- 5. Non-Broadcast Products Non-Broadcast Products are internet radios and podcasts, they are not live, they can be pre-recorded. For example, sites like YouTube, BBC IPlayer etc; are non-broadcast products. You can pause, replay when ever you want, and can skip any part.
- 6. In store radio: An internal radio station can be customised; it is played out loud at workplace or a retail store. This promotes brands and products. Podcasts: A digital audio file which is available on the internet. It can be downloaded onto a computer or a media player. People can download it manually, it is available as series. Internal radio: Audio service which is heard on the internet. This involves streaming media which allows listeners to have a continuous stream; it cannot be paused or replayed. You can listen to it whenever you want (on demand).