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Broken Mobile UX Design
Broken Mobile UX Design
Broken Mobile UX Design
Minimal app chrome
Excellent focus on content
Complete consistency
Obvious to use
Ultra minimalism
Good, clear icon design
Consistency in IA
Awesome minimal Visual
Design Language
Very easy to scan
Consistency in typography
and great handling of
overall data structures
Everything just makes
sense from UX point of
view
Broken Mobile UX Design
Broken Mobile UX Design
This is an actual example
of a ‘testimonial’ from a
real world agency website
Who gets ‘overwhelmed’
by a design of a toothbrush
app?
Never.
Use.
Popups!
Never.
Use.
Popups!
No consistency in any
interactions or visual
design language
Breaks many iOS design
principles set out by Apple
themselves!
Awful IA
Use of militant tone
towards end users
Lack of general tone of
voice
How can Google fail like
this?
User is UK based with
English language locale
Notice that translation
failed too
The home address is
wrong 81 Church Road
Impossible to change in
any easy way
Notice the big arrow
Notice the big arrow again
Notice the lack of big arrow
now?
Still a lack of big arrow, so
very hard to find walking
directions to the bus stop
Impossible to click the
name of the station due to
overlapping station exit
markers
Notice difference in sizes
of + Connect buttons
I also don’t know Jeff
Weiner
My ‘base’ currency is UKP
in the settings, but UI
forcing USD as the base
currency
Max daily purchase is
£100, which is tricky to
convert into equivalent $
‘Help’ link looks just like
the description text on the
left, so not obvious it was a
link
This entire flow is also very
unclear due to terminology
used
Bottom navigation lacks
affordance that it is
navigation
Top navigation hides
additional functionality
which isn’t obvious to
discover at all
Not user’s fault here
Tesco’s API doesn’t work,
but they are reporting it as
an issue with username
and password
Core focus is moments,
which is not what Twitter is
about
Forcing unwanted content
onto users
This is a … news feed
Hidden £2 charge only
revealed at a point when
cancellation request is
invoked after 10+ minutes
of waiting
Message is untrue, as the
driver was looking for
another person to pick up
Smileys are important to
express emotions
These are ‘new’ Facebook
smileys
There are also smileys still
here for some reason
Searching stickers
(smileys?!) is rendered in a
different way
Why isn’t there just one
area where all smileys and
stickers are at?
Too much navigation
Desktop ‘folded’ into
mobile
Even more navigation
Top products displayed in
unclear way - picture isn’t
enough
No
comment!
Broken Mobile UX Design

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Broken Mobile UX Design