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BROKERAGE
MODEL
•Brokers bring sellers and buyers of products
and services together to engage in
transactions.
• Charges a fee to at least one party
involved in a transaction.
KINDS OF PRICE DISCOVERY
MECHANISMS:
•FORWARD AUCTION
•REVERSE AUCTION
•MARKET EXCHANGE
•UNIQUE VALUE AUCTION
FORWARD AUCTION
Auction in which one seller offers
item(s) for bidding and several
buyers compete to offer the price
the seller will accept.
Eg: ebay.in, marketdojo.com, opt-
source.com.
Brokerage Model- different types of auctions- examples with screenshots
Brokerage Model- different types of auctions- examples with screenshots
REVERSE AUCTION
 A reverse auction (also called procurement
auction, e-auction, sourcing event, e-
sourcing) is a tool used in business-to-
business procurement.
 In this process, the role of the buyer and
seller is reversed, with the primary objective
to compete purchase prices downwards.
 Eg: Quibids.com,priceline.com
Brokerage Model- different types of auctions- examples with screenshots
Brokerage Model- different types of auctions- examples with screenshots
Brokerage Model- different types of auctions- examples with screenshots
MARKET EXCHANGE
Similar to barter system.
Customer community can
share and exchange products
each other.
Showing negative growth.
Brokerage Model- different types of auctions- examples with screenshots
Brokerage Model- different types of auctions- examples with screenshots
Brokerage Model- different types of auctions- examples with screenshots
Brokerage Model- different types of auctions- examples with screenshots
UNIQUE VALUE AUCTION
• Strategy game related to
traditional auctions where the winner
is usually the individual with
the lowest unique bid.
• Bidders pay a fee to make a bid, or
may have to pay a subscription fee
in order to be able to participate.
Brokerage Model- different types of auctions- examples with screenshots
Brokerage Model- different types of auctions- examples with screenshots
Brokerage Model- different types of auctions- examples with screenshots
Brokerage Model- different types of auctions- examples with screenshots

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Brokerage Model- different types of auctions- examples with screenshots

  • 2. •Brokers bring sellers and buyers of products and services together to engage in transactions. • Charges a fee to at least one party involved in a transaction.
  • 3. KINDS OF PRICE DISCOVERY MECHANISMS: •FORWARD AUCTION •REVERSE AUCTION •MARKET EXCHANGE •UNIQUE VALUE AUCTION
  • 4. FORWARD AUCTION Auction in which one seller offers item(s) for bidding and several buyers compete to offer the price the seller will accept. Eg: ebay.in, marketdojo.com, opt- source.com.
  • 7. REVERSE AUCTION  A reverse auction (also called procurement auction, e-auction, sourcing event, e- sourcing) is a tool used in business-to- business procurement.  In this process, the role of the buyer and seller is reversed, with the primary objective to compete purchase prices downwards.  Eg: Quibids.com,priceline.com
  • 11. MARKET EXCHANGE Similar to barter system. Customer community can share and exchange products each other. Showing negative growth.
  • 16. UNIQUE VALUE AUCTION • Strategy game related to traditional auctions where the winner is usually the individual with the lowest unique bid. • Bidders pay a fee to make a bid, or may have to pay a subscription fee in order to be able to participate.