Bronys and dubstep a primer
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The document discusses the evolution of the 'My Little Pony' franchise, focusing on its various pony types and characters, particularly the popular Generation 4 starting in 2010. It also highlights the emergence of the 'brony' subculture among male fans, including their activities at conventions like BronyCon and their unique community dynamics. Additionally, it addresses the implications of character representation, notably the controversy surrounding the character Derpy Hooves and its impact on the show's narrative.
Bronys and dubstep a primer
- 1. 1 The Rise of Bronys New Sincerity and Niche Markets @tyahma 12 April 13 Wings Hair
- 2. In the beginning The original line of My Little Pony began with the Earth Ponies in 1982. The Earth Ponies were followed by Pegasus Ponies, Unicorn Ponies, Flutter Ponies and Sea Ponies. Flutter Ponies were smaller and thinner than Pegasus Ponies, and had fluttering wings. Windy Wing and the Summer Wing Ponies were smaller than the Flutter Ponies and were proportioned in a similar way, with larger, butterfly- like wings. The Sea Ponies resembled seahorses, and were produced as both adults and babies. There were also male ponies called 'Big Brother Ponies', which had slightly larger bodies and feathered hooves resembling those of Clydesdale horses.
- 3. 3 G4 Generation 4 began in 2010: Twilight Sparkle, Rainbow Dash, Fluttershy, Pinkie Pie, Applejack, Rarity, Spike the Dragon, Princess Celestia, and Princess Luna are the top characters.
- 4. Types of ponies in G4 Earth ponies Pegasii Unicorns Pegacorn/Alicorn Haunch marks. Wings. Horns. All of that at once.
- 5. 5 The primary market Young girls aged 5-10. Note that I used stars here.
- 6. 6 From 4 Chan Bro + Pony = Bronies + =
- 7. New Sincerity “Runs against post-modernist irony or cynicism” These guys are not in the movement.
- 8. 8 Bronies in the military A few soldiers in Afghanistan are part of the Brony movement, as a reaction against the violence there. Illicitly, they use the hindquarter’s marks as call signs.
- 9. 9 What they do at BronyCon conferences Cos’ play TV Voice actor panels Brony palooza Show premieres
- 10. 10 Their mission statement “BronyCon is a convention held by and for fans of the cartoon My Little Pony: Friendship is Magic.”
- 11. 11 The BronyCon general attendee is drawn from . . . 1. 7-12.4MM people in the US (!) 2. The 1-3% of people who fall into INTJ in Meyers-Briggs
- 13. 13 What Hasbro did with that character Hasbro was worried that Derpy Hooves was a subtle attack on people with mental challenges, and thus reduced Derpy’s role in the show.
- 14. 14 But then . . . There was serious backlash for the, uh, Derpy role- reduction.
- 15. All roads lead to Dubstep. 15 Tangent: Dance Music Genres Dub House Garage 2 Step Techno D&B Breakbeat Reggae
- 16. 16 The face of DubstepThe face of Dubstep
- 17. Skrillex + My Little Ponies = DubTrot + = A micro-genre of two sub-genres. Genre-Twisting
- 18. 18 The moral of the story 1.We have some partial religion around product-market fit 2.But your market may change as you align against an old target. 3.Understanding organic markets is a vital part of product-market alignment.
- 19. 19 BronyCon is only 111 days away, but tickets are still available. Do you know your users? Thank you. I am here all week. Tell your friends. @tyahma