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Talk background
• A talk on social learning and social networks given by
  Bryce Biggs at a Public Service Trainer’s Learning
  Network workshop held at the Elangeni Hotel, Durban
  on 26 and 27 September 2012.
• Bryce can be contacted on: biggs@associates.co.za or
  Skype: bryceb45
• Every effort has been taken to acknowledge all
  intellectual property and sources. If there are any
  omissions please feel free to let me know.
• Backgrounds, themes, slides mainly from
  www.slidegeeks.com. Great value and great materials.
• Check slide 17 to see the reason for the goldfish theme.
An interaction with Bryce Biggs
   Use of social networking and other
   electronic media: its influence on
   learning in the 21st century
What we will talk about
• A brief visit to learning theory (groan here)
• A provocation to return to at the end of our
  session “All learning should be/must be/is social”
• The scale of social networks in South Africa
• Moving to social learning
• Some of the (many) tools to facilitate [social]
  learning
• A key facilitated social learning outcome
  (engagement, engagement, engagement)
• COPs (communities of practice)
Teaching/ learning models or theories
Yesterday?
               Tremendous feats of memorisation
      (“Some scholars it is said could memorise 300 000
traditions.” from “Ideas: A history from Fire to Freud” by Peter
                            Watson)
Some responses to yesterday
 – Does Education teach us to memorise
   information, instead of understanding it, or is
   memorising important for future use?
 – No more memorising in schools – Yes, Really!
 – Never memorise something that you can look up
   in a book

    The first two quotes were found in an Internet
    search (23.09.2012) the third is from Albert
    Einstein (letter to Josh Winteler, 1901)
Today?
Tomorrow?
Learning models/theories
Essentially, all models are wrong, but some are useful. Box & Draper, 1987
A brief (partial) visit to learning theory (1)
•   Argyris      Double loop learning
•   Bandura      Social learning theory
•   Bruner       Constructivist theory
•   Gardner      Multiple intelligences
•   Knowles      Andragogy
•   Lave         Situated learning
•   Piaget       Cognitive development
•   Rogers       Experiential learning
•   Rotter       Social learning theory
•   SchÖn        Theories of action
•   Siemens      Connectivism
•   Skinner      Operant conditioning
•   Wertheimer   Gestalt theory
Putting it all together
Some call it connectivism ….
Transition and evolution




 http://projects.coe.uga.edu: Diagram ex Ireland, 2007: Connectivism, George
 Siemens
Some call it   21 st   century
learning …
http://www.teachthought.com/learning/9-characteristics-of-21st-century-learning/
What if we just call it social learning?
All learning should be/must be/is social?




                        Social
                        learning
        Traditional
        teaching
What is social learning?
• Bandura’s Social Learning Theory posits that people learn
  from one another, via observation, imitation, and modeling.
  The theory has often been called a bridge between behaviorist
  and cognitive learning theories because it encompasses
  attention, memory, and motivation.
• http://www.learning-theories.com/social-learning-theory-
  bandura.html
And again ….
• The main idea in Julian Rotter's social learning theory is that
  personality represents an interaction of the individual with
  his or her environment. One cannot speak of a personality,
  internal to the individual, that is independent of the
  environment. Neither can one focus on behavior as being an
  automatic response to an objective set of environmental
  stimuli. Rather, to understand behavior, one must take both
  the individual (i.e., his or her life history of learning and
  experiences) and the environment (i.e., those stimuli that the
  person is aware of and responding to) into account.
• http://psych.fullerton.edu/jmearns/rotter.htm
One perspective ….
Heart, head, hands: turning learning around
       We see here another form of education emerging – one
that we are often too fearful to embark upon as it requires so
much letting go, so much trust in the child. In effect, the model
we are accustomed to is turned on its head as learning begins
by capturing the heart.
       Through experiencing and having the opportunity to
have a sensory experience with a topic or subject, a child will
develop an affiliation and personal connection for the topic.
However it happens, its captures the heart.
       From an article in the Natal Witness by Joanne
Madgwick, September 2012 (edited extract from her book
Learning Through the Senses)
       Emphasis added
And a story ….
Story of a burned 3-year old
child
• Anice (her mother) said Pippie had formed an
  amazing attachment to Dr Ridwan Mia, the
  surgeon who led the operation to replace her
  skin. “Her favourite [moment] is still to see Dr
  Mia. She loves him to bits and, when I can’t
  get her to fall asleep, I play her a voice-mail
  message from him and she is out.”
• Article in the Sunday Times, 23 September
  2012
So … if we are going to do
social learning … what do we
draw on?
Bryce biggs talk to trainers network final
At the heart of social learning are
two of the greatest disruptions in
human history – from atoms to
bits; and, from local to global: at
least in part through the medium
of social networks
Atoms to bits
• As more and more of what we “consume” becomes
  virtual or digital we are moving or transforming
  atoms to bits. Some “stuff” may never become
  digital or virtual. But much/most of the added
  value in a product/service will. Education is the
  next frontier where the atoms of most products e.g.
  books, lecture materials, lecture presentations will
  become bits.
• (Nicholas Negroponte was the person – in the
  1990’s – who coined the phrase “Move bits, not
  atoms.”)
Local to global
• Much has been written about
  globalisation. And that’s not our topic
  for today. But social networks are
  helping us globalise and are
  increasingly a key element of the
  social learning process.
• So let’s look at them next (largely
  through a South African lens).
Mxit (South Africa)
•   Total Mxit Users:            9 350 000

•   Penetration of population:   19% (estimated)




      Source: World Wide Worx and Fuseware, August 2012
Facebook (South Africa)
Total Facebook Users:                        5 356 800

Position in the list:                        31

Penetration of population:                   11%

Penetration of online population             101%
The largest age group is currently 25 - 34 with total of 1 607 040 users, followed
by the users in the age of 18 - 24.
N.B. Because Facebook does not measure mobile-only usage among those who
have registered via their cellphones, the full extent of its penetration is
significantly understated: primary research by World Wide Worx shows that 6.8-
million people access Facebook on their phones.

   Source: socialbakers, September 2012: percentages rounded off
LinkedIn (South Africa)
•   Total LinkedIn Users:                   1 837 150

•   Penetration of population:              3.8% (estimated)

•   Penetration of online population:       35% (estimated)




    Source of total users: socialbakers, September 2012
Twitter (South Africa)
•   Total Twitter Users:         2 430 000

•   Penetration of population:   5% (estimated)




    Source: World Wide Worx and Fuseware, August 2012
YouTube (?)
•   South African statistics not available?

•   Fifth most visited site by South Africans after Facebook, Google, Mxit,
    Wikipedia




     Source: Mapping Digital Media: South Africa, March 2012
     A R E P O R T B Y T H E O P E N S O C I E T Y F O U N D AT I O N S
From news.com.au
Of course ….. social learning delivery
is not just about social networks
Pick your social media platform
                                                  Comment &
                                                  Reputation
                             Social
                           Bookmarks                           Crowdsourced
                                                                  content
                    Pictures
     Live Casting-                                                    Blog Platforms
   Video and Audio
                                                                              Blogs/Conversations
        Wiki

                                                                                  Blog communities
      Music
                                       Social                                       Micro media
     Events
                                       Media                                         Life streams
   Documents
                                                                                 Specific to
                                                                                  Twitter
Video Aggregation
                                                                          SMS/Voice

                Video                                               Social Networks

                         Location                          Niche Networks


                                          Customers
                                       Service Networks
A short – and incomplete – tour
of some of the many
platforms/opportunities for
social learning
Social networks
Social networks – and groups
Learning platforms




A South African Moodle site
Resource websites
Guides on websites
More resources (for COPs)
Yammer – a free enterprise social network
Platforms
Your own platform page
Platform tools
Platform guides
More platform guides
And then …. A final question …. Can
social learning help us tackle one of
our biggest challenges in any [South
African] organisation today?
Engagement … today’s number
one organisational challenge.
And how social learning could
help
What is engagement?
•   The individual’s investment of energy, skill, ability, and eagerness in
    the work performed. Engagement includes “involvement” and
    “commitment” yet goes beyond to include observable behaviors such
    as:
•   Attention to task detail
•   Commitment to assignment completion
•   Involvement in special projects
•   Communication willingly, effectively with others
•   Demonstration of personal/professional improvement
•   Initiation of problem-solving and/or conflict resolution
•   Innovation regarding processes and procedures
•   Tim Wright as quoted in www.hrcapitalist.com

•   Bold emphasis added
Some factors impacting
engagement and some
measures of it
Analysis across the UK Civil Service shows that
   the three themes with the strongest relationship
   with engagement are: leadership and managing
   change, my work, and my manager.

             Leadership & managing change

             My work

             My manager

             Pay and benefits
                                                         Employee
             Learning & development
                                                         engagement
             Resources & workload

             Organisational objectives & purpose

             My team

             Inclusion & fair treatment

csps: 2011: horizontal yellow lines show relative strength of theme
Civil Service People Survey 2011 (UK)


      90%




      70%



      50%




     30%



     10%
             Range of scores for each organisation

 Level of engagement: United Kingdom civil service: 97
 organisations: dotted red line shows median percentage (56%)
“Leadership and managing change” is the
strongest driver of engagement (csps)
                               12

   between 2010 and 2011 (%)   10
                               8
   Change in engagement


                               6
                               4
                               2
                               0
                               -2
                               -4
                               -6
                               -8
                               -10    -20     -10     0       10      20

                                    Change in leadership and managing
                                    change score between 2010 and 2011 (%)
Engagement levels in Sub-Saharan Africa




 Gallup Inc., 2010
Extract from Gallup engagement survey

Feedback, recognition, and positive relationships – these kind of
workplace conditions are fundamental enough that they can serve
as focal points for leaders in a broad range of contexts and cultures.
The positive outcomes consistently associated with employee
engagement – for organizations and individuals – suggest it is one
yardstick by which we can measure progress toward greater
productivity and personal fulfilment for workers worldwide.
So where does social learning come in?
Opportunity/challenge                 Social learning response
•   Involvement in special projects   •   Wiki
•   Demonstration of                  •   Enterprise social network
    personal/professional
    improvement
•   Innovation regarding processes    •   Shared online creativity/change
    and procedures                        management course
•   Leadership development            •   Course management site with
                                          appropriate courses, blogs,
                                          wikis, videos, etc.,
•   Change management skills              etc.(Moodle?)
    development
•   Effective onboarding
                                      •   Newbie wiki/astonishment
•   Etc.
                                      •   Etc.
How we as trainers can help,
and go on helping
COPs
What is a community of practice?
•   The third form of learning, Communities of Practice (CoPs), was coined in the 90's by
    Lave and Wenger (1998). "Communities of practice are groups of people who
    share a concern or passion for something they do, and learn how to do it better
    as they interact regularly" (Wenger, 1998).
•   While there are other definitions, communities of practice (CoPs), so defined, are tied
    intrinsically to social learning theory. They self organize; cut across organizations,
    time zones, countries, and disciplines; and exhibit engaged co-learning. This
    compelling description links the CoP structure of to social learning capacity.
•   A community of practice is not just a Web site, a database, or a collection of best
    practices. It is a group of people who interact, learn together, build
    relationships, and in the process develop a sense of belonging and mutual
    commitment. Having others who share your overall view of the domain and yet bring
    their individual perspectives on any given problem creates a social learning system
    that goes beyond the sum of its parts (Wenger, McDermott, & Snyder, 2002, p. 34).
•   Emphasis added

    www.joe.org/joe/2008june/a1p.shtml
A closing thought
• As trainer’s in the Public Service (and in the service of
  the public) we need perhaps to be focusing a lot of our
  efforts at the top and at the bottom of the employee
  pyramid.
• At the top we need to be helping public service leaders
  to implement existing frameworks that enhance their
  leadership qualities and help to buffer them from
  political interference and temptation; at the base we
  need to be recruiting, selecting, and inducting people so
  the Public Service becomes increasingly an employee of
  choice and not of last resort.
• Social learning mechanisms can help us at both these
  levels

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Bryce biggs talk to trainers network final

  • 1. Talk background • A talk on social learning and social networks given by Bryce Biggs at a Public Service Trainer’s Learning Network workshop held at the Elangeni Hotel, Durban on 26 and 27 September 2012. • Bryce can be contacted on: biggs@associates.co.za or Skype: bryceb45 • Every effort has been taken to acknowledge all intellectual property and sources. If there are any omissions please feel free to let me know. • Backgrounds, themes, slides mainly from www.slidegeeks.com. Great value and great materials. • Check slide 17 to see the reason for the goldfish theme.
  • 2. An interaction with Bryce Biggs Use of social networking and other electronic media: its influence on learning in the 21st century
  • 3. What we will talk about • A brief visit to learning theory (groan here) • A provocation to return to at the end of our session “All learning should be/must be/is social” • The scale of social networks in South Africa • Moving to social learning • Some of the (many) tools to facilitate [social] learning • A key facilitated social learning outcome (engagement, engagement, engagement) • COPs (communities of practice)
  • 5. Yesterday? Tremendous feats of memorisation (“Some scholars it is said could memorise 300 000 traditions.” from “Ideas: A history from Fire to Freud” by Peter Watson)
  • 6. Some responses to yesterday – Does Education teach us to memorise information, instead of understanding it, or is memorising important for future use? – No more memorising in schools – Yes, Really! – Never memorise something that you can look up in a book The first two quotes were found in an Internet search (23.09.2012) the third is from Albert Einstein (letter to Josh Winteler, 1901)
  • 9. Learning models/theories Essentially, all models are wrong, but some are useful. Box & Draper, 1987
  • 10. A brief (partial) visit to learning theory (1) • Argyris Double loop learning • Bandura Social learning theory • Bruner Constructivist theory • Gardner Multiple intelligences • Knowles Andragogy • Lave Situated learning • Piaget Cognitive development • Rogers Experiential learning • Rotter Social learning theory • SchÖn Theories of action • Siemens Connectivism • Skinner Operant conditioning • Wertheimer Gestalt theory
  • 11. Putting it all together
  • 12. Some call it connectivism ….
  • 13. Transition and evolution http://projects.coe.uga.edu: Diagram ex Ireland, 2007: Connectivism, George Siemens
  • 14. Some call it 21 st century learning …
  • 16. What if we just call it social learning?
  • 17. All learning should be/must be/is social? Social learning Traditional teaching
  • 18. What is social learning? • Bandura’s Social Learning Theory posits that people learn from one another, via observation, imitation, and modeling. The theory has often been called a bridge between behaviorist and cognitive learning theories because it encompasses attention, memory, and motivation. • http://www.learning-theories.com/social-learning-theory- bandura.html
  • 19. And again …. • The main idea in Julian Rotter's social learning theory is that personality represents an interaction of the individual with his or her environment. One cannot speak of a personality, internal to the individual, that is independent of the environment. Neither can one focus on behavior as being an automatic response to an objective set of environmental stimuli. Rather, to understand behavior, one must take both the individual (i.e., his or her life history of learning and experiences) and the environment (i.e., those stimuli that the person is aware of and responding to) into account. • http://psych.fullerton.edu/jmearns/rotter.htm
  • 21. Heart, head, hands: turning learning around We see here another form of education emerging – one that we are often too fearful to embark upon as it requires so much letting go, so much trust in the child. In effect, the model we are accustomed to is turned on its head as learning begins by capturing the heart. Through experiencing and having the opportunity to have a sensory experience with a topic or subject, a child will develop an affiliation and personal connection for the topic. However it happens, its captures the heart. From an article in the Natal Witness by Joanne Madgwick, September 2012 (edited extract from her book Learning Through the Senses) Emphasis added
  • 22. And a story ….
  • 23. Story of a burned 3-year old child • Anice (her mother) said Pippie had formed an amazing attachment to Dr Ridwan Mia, the surgeon who led the operation to replace her skin. “Her favourite [moment] is still to see Dr Mia. She loves him to bits and, when I can’t get her to fall asleep, I play her a voice-mail message from him and she is out.” • Article in the Sunday Times, 23 September 2012
  • 24. So … if we are going to do social learning … what do we draw on?
  • 26. At the heart of social learning are two of the greatest disruptions in human history – from atoms to bits; and, from local to global: at least in part through the medium of social networks
  • 27. Atoms to bits • As more and more of what we “consume” becomes virtual or digital we are moving or transforming atoms to bits. Some “stuff” may never become digital or virtual. But much/most of the added value in a product/service will. Education is the next frontier where the atoms of most products e.g. books, lecture materials, lecture presentations will become bits. • (Nicholas Negroponte was the person – in the 1990’s – who coined the phrase “Move bits, not atoms.”)
  • 28. Local to global • Much has been written about globalisation. And that’s not our topic for today. But social networks are helping us globalise and are increasingly a key element of the social learning process. • So let’s look at them next (largely through a South African lens).
  • 29. Mxit (South Africa) • Total Mxit Users: 9 350 000 • Penetration of population: 19% (estimated) Source: World Wide Worx and Fuseware, August 2012
  • 30. Facebook (South Africa) Total Facebook Users: 5 356 800 Position in the list: 31 Penetration of population: 11% Penetration of online population 101% The largest age group is currently 25 - 34 with total of 1 607 040 users, followed by the users in the age of 18 - 24. N.B. Because Facebook does not measure mobile-only usage among those who have registered via their cellphones, the full extent of its penetration is significantly understated: primary research by World Wide Worx shows that 6.8- million people access Facebook on their phones. Source: socialbakers, September 2012: percentages rounded off
  • 31. LinkedIn (South Africa) • Total LinkedIn Users: 1 837 150 • Penetration of population: 3.8% (estimated) • Penetration of online population: 35% (estimated) Source of total users: socialbakers, September 2012
  • 32. Twitter (South Africa) • Total Twitter Users: 2 430 000 • Penetration of population: 5% (estimated) Source: World Wide Worx and Fuseware, August 2012
  • 33. YouTube (?) • South African statistics not available? • Fifth most visited site by South Africans after Facebook, Google, Mxit, Wikipedia Source: Mapping Digital Media: South Africa, March 2012 A R E P O R T B Y T H E O P E N S O C I E T Y F O U N D AT I O N S
  • 35. Of course ….. social learning delivery is not just about social networks
  • 36. Pick your social media platform Comment & Reputation Social Bookmarks Crowdsourced content Pictures Live Casting- Blog Platforms Video and Audio Blogs/Conversations Wiki Blog communities Music Social Micro media Events Media Life streams Documents Specific to Twitter Video Aggregation SMS/Voice Video Social Networks Location Niche Networks Customers Service Networks
  • 37. A short – and incomplete – tour of some of the many platforms/opportunities for social learning
  • 39. Social networks – and groups
  • 40. Learning platforms A South African Moodle site
  • 44. Yammer – a free enterprise social network
  • 50. And then …. A final question …. Can social learning help us tackle one of our biggest challenges in any [South African] organisation today?
  • 51. Engagement … today’s number one organisational challenge. And how social learning could help
  • 52. What is engagement? • The individual’s investment of energy, skill, ability, and eagerness in the work performed. Engagement includes “involvement” and “commitment” yet goes beyond to include observable behaviors such as: • Attention to task detail • Commitment to assignment completion • Involvement in special projects • Communication willingly, effectively with others • Demonstration of personal/professional improvement • Initiation of problem-solving and/or conflict resolution • Innovation regarding processes and procedures • Tim Wright as quoted in www.hrcapitalist.com • Bold emphasis added
  • 53. Some factors impacting engagement and some measures of it
  • 54. Analysis across the UK Civil Service shows that the three themes with the strongest relationship with engagement are: leadership and managing change, my work, and my manager. Leadership & managing change My work My manager Pay and benefits Employee Learning & development engagement Resources & workload Organisational objectives & purpose My team Inclusion & fair treatment csps: 2011: horizontal yellow lines show relative strength of theme
  • 55. Civil Service People Survey 2011 (UK) 90% 70% 50% 30% 10% Range of scores for each organisation Level of engagement: United Kingdom civil service: 97 organisations: dotted red line shows median percentage (56%)
  • 56. “Leadership and managing change” is the strongest driver of engagement (csps) 12 between 2010 and 2011 (%) 10 8 Change in engagement 6 4 2 0 -2 -4 -6 -8 -10 -20 -10 0 10 20 Change in leadership and managing change score between 2010 and 2011 (%)
  • 57. Engagement levels in Sub-Saharan Africa Gallup Inc., 2010
  • 58. Extract from Gallup engagement survey Feedback, recognition, and positive relationships – these kind of workplace conditions are fundamental enough that they can serve as focal points for leaders in a broad range of contexts and cultures. The positive outcomes consistently associated with employee engagement – for organizations and individuals – suggest it is one yardstick by which we can measure progress toward greater productivity and personal fulfilment for workers worldwide.
  • 59. So where does social learning come in? Opportunity/challenge Social learning response • Involvement in special projects • Wiki • Demonstration of • Enterprise social network personal/professional improvement • Innovation regarding processes • Shared online creativity/change and procedures management course • Leadership development • Course management site with appropriate courses, blogs, wikis, videos, etc., • Change management skills etc.(Moodle?) development • Effective onboarding • Newbie wiki/astonishment • Etc. • Etc.
  • 60. How we as trainers can help, and go on helping
  • 61. COPs
  • 62. What is a community of practice? • The third form of learning, Communities of Practice (CoPs), was coined in the 90's by Lave and Wenger (1998). "Communities of practice are groups of people who share a concern or passion for something they do, and learn how to do it better as they interact regularly" (Wenger, 1998). • While there are other definitions, communities of practice (CoPs), so defined, are tied intrinsically to social learning theory. They self organize; cut across organizations, time zones, countries, and disciplines; and exhibit engaged co-learning. This compelling description links the CoP structure of to social learning capacity. • A community of practice is not just a Web site, a database, or a collection of best practices. It is a group of people who interact, learn together, build relationships, and in the process develop a sense of belonging and mutual commitment. Having others who share your overall view of the domain and yet bring their individual perspectives on any given problem creates a social learning system that goes beyond the sum of its parts (Wenger, McDermott, & Snyder, 2002, p. 34). • Emphasis added www.joe.org/joe/2008june/a1p.shtml
  • 63. A closing thought • As trainer’s in the Public Service (and in the service of the public) we need perhaps to be focusing a lot of our efforts at the top and at the bottom of the employee pyramid. • At the top we need to be helping public service leaders to implement existing frameworks that enhance their leadership qualities and help to buffer them from political interference and temptation; at the base we need to be recruiting, selecting, and inducting people so the Public Service becomes increasingly an employee of choice and not of last resort. • Social learning mechanisms can help us at both these levels