Btproject
- 2. Audience Analysis WHO ARE WE CREATING THIS FOR?
- 3. Three Personas ① Journalists Voters: (predominantly black and hispanic) ② Middle Aged w/ Family ③ Young, possibly a first-time voter
- 4. Key Information (for everyone) About our organization Objectivity Mission Resources provided How to vote Where and when to register and vote Candidates Information and the key issues
- 5. Information for Young Voter How to register to vote The duties of a Mayor Candidates bios Pressing Issues for youth: Education Gang Violence Job creation
- 6. Information for Middle-Aged Voter Poling Locations Each Candidates Stand on the issues Key Issues: Violence and Crime in neighborhoods Education Taxes and expenses Coruption This is the group that will need bilingual info
- 7. Information for Journalists Events we are hosting Events Candidates and other organizations are hosting Candidates’ personal pages RSS Feed Photo and Video content
- 9. V Sitemap
- 10. Social Media • AIM TO ATTRACT A YOUNGER VOTER • Appeal to students or young people eligible to vote on social forums • Facebook • Twitter • Instagram • Aim to get their attention/ create a discussion • Larger youth voter turnout
- 11. Facebook Broadcast events that could interest potentially young voters/ first time voters Invite them to events candidates are going to be present at Share the pages of candidates Share the pages of helpful voting information
- 12. Facebook Event
- 13. Twitter Forum to provide younger voters/ first time voters with brief yet helpful information Regular tweets about voting locations, necessary identification etc. Regular tweets about the candidates themselves (e.g. “fun facts”) Tweeting about Trenton and other types of events to encourage them to participate in election
- 14. Instagram Regular posts of pictures from all around Trenton Encourage them to appreciate their community Encourage them to participate in order to make their community a better place Reaches large amounts of potential young voters/ first time voters
- 15. Feedback • • Being present on social media allows us to personally interact with potential voters Ability to improve our information and help answer any questions, comments, or concerns
- 16. Sample Content
- 17. Content Example 1 (Biographical) Eric Jackson Eric Jackson is a man in his mid-50's who has been a resident of Trenton his entire life. He comes from a middle-class background, is married, and has one adult son. He is best known as the former Director of Public Works for Trenton. In the 2010 Trenton mayoral election, Eric Jackson lost to his opponent, Manuel Segura, by just 3 votes. This denied him the opportunity to run against Tony Mack, the current mayor of Trenton, in the runoff election. Eric Jackson intends to run for Mayor of Trenton again in the 2014 municipal elections. Education: BS in Business Management from Fairleigh Dickinson University Previous Employment and Experience: Trenton Director of Public Works for 17 years (1994 – 2011) Plainfield Director of Public Works and Urban Development starting in 2011 Part of former Mayor Douglas Palmer’s cabinet for 12 years Director of Operations and Personnel for Henry J. Austin Center, a primary healthcare provider in Trenton, for 7 years (1987 – 1994) Endorsements: Former Trenton Mayor Douglas Palmer
- 18. Content Example 2 (The Issues) Crime – An average of 1 shooting every 2 days this year. 16 homicides since July Education - Trenton High School is among the 10 worst high schools in the state Poverty – 30% of Trenton residents live below the poverty line as of 2011
- 19. Resource Requirements Wordpress: Flexible and easy to use CMS Interviews and detailed info on candidates Events we host Translators
- 20. Development Timeline Step 1: The layout Step 2: Information gathering Step 3: Initial content Step 4: Translation Estimated completion: Winter 2013
- 21. Site Sustainability Online Content Recent News Social Media Follow the election cycle
- 22. Thanks!